Marketing Day: October 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook Exchange & How My Basket Got Turned Into Facebook Ads

    It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I’d been looking for off of Facebook. How did Facebook know? Simple — “retargeting” through the recently launched Facebook Exchange (FBX). If you’re not familiar with FBX or retargeting in general, come along. [...]

  • Europeans To Ask Google To Change Unified Privacy Policy, Gain User Consent For Data Collection

    Earlier this year, in March, Google consolidated more than 70 different privacy policies into a single more unified policy that allowed it to combine user data from all Google properties into a single view. Google argued that it represented privacy simplification for users (which was true). However it also benefited Google with more insight into [...]

  • Blogging For E-Commerce: Driving Revenue And Traffic

    Creating a blog on an e-commerce site for the purpose of revenue generation and branding is a complicated idea. For starters, it’s a blog. If you’re going to do it right, you need frequent and quality posts. That takes time and money. Then, there’s the issue of content. What will you post about? Will your [...]

  • Google+ Page Administration (Awkwardly) Makes Its Way To Mobile Devices

    Now Google+ page administrators can keep track of their pages while on the move. Page managers can now post, comment & interact with followers — directly from their mobile app. The new update (version 3.2) is available for both Android and iOS. In order to access the Google+ app as a page, users need to sign-out of the application, [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:


Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Mobile Marketing

Other Items

Social Media

Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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