Marketing Day: October 15, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads
It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I’d been looking for off of Facebook. How did Facebook know? Simple — “retargeting” through the recently launched Facebook Exchange (FBX). If you’re not familiar with FBX or retargeting in general, come along. […]
- Europeans To Ask Google To Change Unified Privacy Policy, Gain User Consent For Data Collection
Earlier this year, in March, Google consolidated more than 70 different privacy policies into a single more unified policy that allowed it to combine user data from all Google properties into a single view. Google argued that it represented privacy simplification for users (which was true). However it also benefited Google with more insight into […]
- Blogging For Ecommerce: Driving Revenue And Traffic
Creating a blog on an ecommerce site for the purpose of revenue generation and branding is a complicated idea. For starters, it’s a blog. If you’re going to do it right, you need frequent and quality posts. That takes time and money. Then, there’s the issue of content. What will you post about? Will your […]
- Google+ Page Administration (Awkwardly) Makes Its Way To Mobile Devices
Now Google+ page administrators can keep track of their pages while on the move. Page managers can now post, comment & interact with followers — directly from their mobile app. The new update (version 3.2) is available for both Android and iOS. In order to access the Google+ app as a page, users need to sign-out of the application, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results
- DuckDuckGo Adds Zero-Click Info From Zanran
- Paid Search Advertising Gets More Complicated In 2013
- The Most Popular App Store Keywords From Chomp & Google Play
- Why It’s Time For Local SMBs To Get On Board With Mobile
- Google’s iOS Maps App Appears In Leaked Screenshots
- The Publisher’s Guide To Enterprise News SEO
- Google’s Matt Cutts On “Will Search Spam Go On Forever”
- Foursquare Takes On Yelp With New Homepage Search Box
- Google’s Little Nemo Comic Strip Logo: Winsor McCay
- Report: Majority Of FTC Commissioners Want Antitrust Action Against Google, But Vertical Search Might Not Be Issue
Online Marketing News From Around The Web:
Analytics
- Google Tag Manager Troubleshooting Guide, www.jeffalytics.com
- The Reports You Need to Keep Sales & Marketing Accountable, blog.hubspot.com
- What Is Tag Management?, www.seomoz.org
Blogs & Blogging
- Reader, Beware Of Content Thieves: Why Pirates Steal Website Content, www.makeuseof.com
- 30 Ways to Make Your Blog Post Go Viral [Chart], socialtimes.com
- A Blog Is Not A Content Strategy, www.johnfdoherty.com
Business Issues
- Apple Appeals Tokyo Court’s Ruling for Samsung in Lawsuit, Bloomberg
- Twitter Seeks to Add a Woman to Its Board of Directors, allthingsd.com
- Yahoo Eyes Google Ad Exec De Castro for Top Role, allthingsd.com
- Yahoo Loses Government Relations Head to Airbnb (Internal Memo Time!), allthingsd.com
Content Marketing
- Right Message, Right Time: Using Customer Behaviours to Get Your Content Strategy Right, www.silverpop.com
- View Content Strategy Based on ‘Multi-Screen World’ Consumer Research Report, www.contentmarketinginstitute.com
- Why You Aren’t Going Viral, brandsavant.com
Conversion Optimization
- An 18-Tip Checklist to Boost Online Checkouts, searchenginewatch.com
Display & Contextual Advertising
Email Marketing
- Monetize Your Mailing Lists – FeedBurner Alternative, www.feedblitz.com
General Internet Marketing
- Branding Strategies: How to Develop Your Local Business Voice, www.business2community.com
- Global Multichannel Consumer Behaviour (Research/Purchase) Analysis, www.kaushik.net
- How usability testing and call tracking can help your multichannel strategy, econsultancy.com
Mobile Marketing
- Google rolls out improved developer console, adds user ratings analytics, automatic translations, www.insidemobileapps.com
- Three Tips for Facebook Mobile Advertising, fbppc.com
Other Items
Social Media
- 20 Ways to Use Twitter for Business, 60secondmarketer.com
- Figuring out what kind of content works on Facebook, news.cnet.com
- How to Design the Perfect Twitter Profile Page, www.loudnoises.us
- Reddit leaders deflect censorship criticism and defend hands-off policies, www.theverge.com
- 6 Factors that turn social media strategy into RESULTS, www.businessesgrow.com
- How Can Pages Respond To Facebook’s EdgeRank Changes?, allfacebook.com
- Reddit’s most notorious troll loses job after Gawker profile, www.dailydot.com
- Twitter Tools And Techniques To Power Your Marketing, Small Business Trends
- Your foursquare tips are now editable, aboutfoursquare.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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