Marketing Day: October 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific […]

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads

    It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I’d been looking for off of Facebook. How did Facebook know? Simple — “retargeting” through the recently launched Facebook Exchange (FBX). If you’re not familiar with FBX or retargeting in general, come along. […]

  • Europeans To Ask Google To Change Unified Privacy Policy, Gain User Consent For Data Collection

    Earlier this year, in March, Google consolidated more than 70 different privacy policies into a single more unified policy that allowed it to combine user data from all Google properties into a single view. Google argued that it represented privacy simplification for users (which was true). However it also benefited Google with more insight into […]

  • Blogging For Ecommerce: Driving Revenue And Traffic

    Creating a blog on an ecommerce site for the purpose of revenue generation and branding is a complicated idea. For starters, it’s a blog. If you’re going to do it right, you need frequent and quality posts. That takes time and money. Then, there’s the issue of content. What will you post about? Will your […]

  • Google+ Page Administration (Awkwardly) Makes Its Way To Mobile Devices

    Now Google+ page administrators can keep track of their pages while on the move. Page managers can now post, comment & interact with followers — directly from their mobile app. The new update (version 3.2) is available for both Android and iOS. In order to access the Google+ app as a page, users need to sign-out of the application, […]

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Online Marketing News From Around The Web:

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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