Marketing Day: October 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Europeans: Google Privacy Policy Not Illegal But Please Make Some Changes

    After all the saber rattling, commentary and anticipation yesterday there was an expectation that Google would be asked by European data protection authorities, led by the French privacy regulator CNIL, to “unravel” or roll back its unified privacy policy. There was also a strong suggestion that there might be fines imposed. Instead we essentially got [...]

  • 4 Keys To A Killer Seasonal Content Strategy

    “Create evergreen content.” We have all heard this sentiment so many times, and we’ve probably read those exact words even more often. Create content that never goes out of date. Content that’s fresh, useful and compelling all year round. But guess what? This column isn’t about evergreen content. Like the song says, to everything there [...]

  • Yahoo Poaches Key Googler Henrique de Castro As New Chief Operating Officer

    Yahoo announced today it has hired Henrique de Castro, currently vice president of Google’s worldwide Partner Business Solutions group, as chief operating officer (COO). It’s a major role: he’ll be overseeing Yahoo’s sales, operations, media and business development worldwide. According to Yahoo’s press release, De Castro will join the company on or before January 22, [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

Mobile Marketing

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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