Marketing Day: October 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights

    LinkedIn has been been updating, enhancing and redesigning ferociously over the past few months. Now, the most common page, the profile page, is receiving a facelift. Changes to the page will allow for easier editing, better visualizations with a unified design. The first thing that most users will note is the clean, streamlined design. With subtle colors, larger images [...]

  • Twitter Offering $100 To Get Users To Advertise

    This email arrived in my In box just a few moments ago: As you can plainly see, Twitter has started offering users $100 in an effort to encourage more advertising sign-ups. What’s not clear to me — and I’ve reached out to Twitter Communications to learn more — is who all is getting these emails [...]

  • The Formula Behind The Facebook “Like” Number

    Facebook’s private messages spawned quite an uproar last week when it was uncovered that messages were not only being crawled, but also used towards the overall “Like data” of a page. One of the important lessons that marketers learned from the situation was that the “Like count” wasn’t really about likes, rather other interactions (and [...]

  • Survey: 70 Percent Of SMBs Embrace Social Media, Seemingly Indifferent To Other Marketing Chanels

    A new survey of small business (SMB) members of the local directory and lead-gen site Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are doing anything else; and most survey respondents resist paying for advertising or other marketing services. The online survey ran [...]

  • Study: 70 Percent Of Pinterest Users Are There For Shopping Inspiration

    This should come as no surprise to anyone that’s done more than just take a quick glance at Pinterest: Consumers rely heavily on the site when they’re looking for product- and shopping-related inspiration. It’s also, as I’ll explain below, good news for Pinterest’s future business plans. A recent BizRate Insights study compared why online shoppers [...]

  • Webcasts Next Week: What Makes an Ad Great? – Tues 10/23 and Link Building Demystified – Thurs 10/25

    Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present “What Makes an Ad Great? Don’t Just Keep Guessing, Prove It!.” They’ll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Then [...]

  • Forget Holiday, It’s Budget Season!

    In all of my schooling, I only ever failed one class: Intro to Mathematics. As I write that sentence, a wave of embarrassment washes over me. Failing Math 101 is pretty hard to do (I mean it was an 8 a.m. class my freshman year in college, so perhaps that had something to do with [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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