Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights
LinkedIn has been been updating, enhancing and redesigning ferociously over the past few months. Now, the most common page, the profile page, is receiving a facelift. Changes to the page will allow for easier editing, better visualizations with a unified design. The first thing that most users will note is the clean, streamlined design. With subtle colors, larger images [...]
- Twitter Offering $100 To Get Users To Advertise
This email arrived in my In box just a few moments ago: As you can plainly see, Twitter has started offering users $100 in an effort to encourage more advertising sign-ups. What’s not clear to me — and I’ve reached out to Twitter Communications to learn more — is who all is getting these emails [...]
- The Formula Behind The Facebook “Like” Number
Facebook’s private messages spawned quite an uproar last week when it was uncovered that messages were not only being crawled, but also used towards the overall “Like data” of a page. One of the important lessons that marketers learned from the situation was that the “Like count” wasn’t really about likes, rather other interactions (and [...]
- Survey: 70 Percent Of SMBs Embrace Social Media, Seemingly Indifferent To Other Marketing Chanels
A new survey of small business (SMB) members of the local directory and lead-gen site Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are doing anything else; and most survey respondents resist paying for advertising or other marketing services. The online survey ran [...]
- Study: 70 Percent Of Pinterest Users Are There For Shopping Inspiration
This should come as no surprise to anyone that’s done more than just take a quick glance at Pinterest: Consumers rely heavily on the site when they’re looking for product- and shopping-related inspiration. It’s also, as I’ll explain below, good news for Pinterest’s future business plans. A recent BizRate Insights study compared why online shoppers [...]
- Webcasts Next Week: What Makes an Ad Great? – Tues 10/23 and Link Building Demystified – Thurs 10/25
Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present “What Makes an Ad Great? Don’t Just Keep Guessing, Prove It!.” They’ll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Then [...]
- Forget Holiday, It’s Budget Season!
In all of my schooling, I only ever failed one class: Intro to Mathematics. As I write that sentence, a wave of embarrassment washes over me. Failing Math 101 is pretty hard to do (I mean it was an 8 a.m. class my freshman year in college, so perhaps that had something to do with [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 6 Underrated Content Marketing Assets For B2B SEO
- Romney’s “Binders Full Of Women” Takes Over Google Images
- WebmasterWorld Sold To Jim Boykin’s Internet Marketing Ninjas
- Can You Really Increase Conversions By Decreasing Engagement?
- How To Jump Start Display Ad Campaigns With Look-A-Likes
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliates Gone Green: Eco-Friendly Earning for your Site, blog.skimlinks.com
- Coupon sites prove attractive for retailers doing affiliate marketing, Internet Retailer
- Merchants and Affiliates, Beware Cashback & Loyalty Toolbars, Sarah Bundy
Blogs & Blogging
- Should You Accept Guest Posts?, Search Engine Journal
- The Ultimate 11-Step Plan to Launching a Successful Business Blog in 6 Months or Less, www.thesaleslion.com
Business Issues
- Apple Acquires Web App Startup Particle, Retains Several Developers To Work At Cupertino, TechCrunch
- Exclusive: EBay tests deals on services, takes on Groupon, Reuters
- Mayer Tells Ad Sales Staff New COO De Castro Will Start in November, allthingsd.com
- Mayer Tells Staff Barrett Officially Out at Yahoo, allthingsd.com
- Yahoo Missing A Sales Leader Could Be A Problem, www.businessinsider.com
Content Marketing
- A Multidisciplinary Approach to Breathtaking Content, www.businessesgrow.com
Conversion Optimization
- Great user experience (UX) leads to conversions, conversionxl.com
- What We Can Learn About Landing Page Optimization from the Presidential Candidates, www.ioninteractive.com
General Internet Marketing
- 5 Ways Your PR Agency Makes You Look Bad, thefuturebuzz.com
Internet Marketing Industry
Other Items
- India spews more spam than ever before, report finds, nakedsecurity.sophos.com
- Google’s data centers: an inside look, Official Google Blog
Search Marketing
- 10 reasons SEO is like caring for a baby, www.webpagefx.com
- Find out if the keyword you target are seasonal, www.hallaminternet.com
Social Media
- A Few Words On Reddit, Gawker, and Anonymity, www.popehat.com
- How To Block on Pinterest – The Feature We’ve All Been Waiting For, pinleague.com
- How to Find Influential People With Social Media, www.socialmediaexaminer.com
- Internal Facebook Tool Lets Select Brands Check Fans’ Affinities, AdWeek
- Klout Perks Wherever You Go, corp.klout.com
- Reddit CEO Speaks Out On Violentacrez In Leaked Memo: ‘We Stand for Free Speech’, gawker.com
- Twitter at the Town Hall Debate, Official Twitter Blog
Related Topics: Channel: Other | Marketing Day
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