Marketing Day: October 17, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • New Mobile App From SumAll Lets Users See 30+ Data Sources From A Single Screen SumAll, an analytics solutions provider that integrates multiple sources of marketing data viewable on a single screen, has released an iOS and Android application and optimized its analytics platform for mobile devices. SumAll says its solution integrates analytics from more than 30 social media, payment and digital marketing platforms, into one chart. With its latest […]
  • AOL Takes Top Video Ads Spot From Google AOL is now the top video ad-serving property or network on the Internet; Google is number two. That happened as a result of AOL’s roughly $400 million acquisition of programmatic video ad platform Adap.tv in August. The following the top 10 video ad properties according to comScore: Source: comScore (9/13) ComScore said that “Americans viewed […]
  • Moms & Their Smartphones: Is mCommerce Becoming A Reality? According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do anything device” of choice for mothers in the U.S. With the number of mothers using smartphones rising from 34% to 46% in the last year alone, it’s clear that this device is becoming ubiquitous among the demographic […]
  • 20 Quick-Win Tactics For Building A New Social Media Presence Have you ever noticed that all the social media experts who tell you not to worry about fans and followers usually already have plenty of both? It’s great to have smart, long-term social media goals like traffic back to your website and even conversions. But we all have to start somewhere. And sometimes, where you’re […]
  • Marketing Power Processes: The Lord Of The Rings As marketers, we are dealing with a power crisis. We have more channels than ever to get our message out, and yet have fewer resources with which to utilize these channels. We must be proficient in a variety of skills to even manage our teams. This is a huge challenge when change occurs faster than […]
  • Bottlenose Releases Free Social Visualization Tool ‘Sonar Solo’ To Show Trending Content Social analytics and monitoring company Bottlenose has been leading innovation in the social discovery space as of late. On the heels of last month’s enterprise Nerve Center solution, Bottlenose has announced the new free tool – Sonar Solo. Sonar Solo is a scaled down version of their previous Sonar product that has been rolled into […]
  • Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts Based on data pulled from 100 million online transactions, 20 million user profiles and 100 email campaigns, marketing solution provider Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to Retention Science’s report, conversion rates for ‘Free Shipping’ offers ranged from .22 percent to 1.9 […]
  • Study: 51% of Facebook Engagement Occurs On Mobile & Status On Paid Post Performance By Type Last month ShopIgniter released their “Social Benchmark Report” that covered overall Facebook revenue & forecasting to in-depth post performance statistics. To pull these statistics they leveraged more than 2,000 posts with 2 billion impressions in Q1 & Q2, uncovering quite a good bit of data in the process. Some of the major stats revealed were: […]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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