Marketing Day: October 18, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Report: Only 45% Of Top 100 Internet Retailers Employ Tag Management Systems Lima Consulting Group and tag auditing firm ObservePoint audited Internet Retailer’s top 100 companies of 2012 to examine how retailers are deploying tag management systems and determine connections between site load times and site overhead. According to the report, only 45 percent of the sites employed a tag management system. To conduct the audit, nearly […]
  • Google Shares Crack $1,000 Barrier A lot of people with Google stock are probably feeling wealthier this morning. The stock has just broken the long-anticipated $1,000 threshold. This is based on some very bullish reports by investment analysts and Google’s nearly $15 billion quarter, announced yesterday. The question now is whether GOOG can go much higher or whether this is […]
  • Edit On The Go: Facebook’s Post & Comment Editing Mobilizes To iOS Devices Along With Photo Commenting Finally, Facebook will now allow iOS users to fight back against auto-correct. The newest Facebook iOS update (6.6) will now allow iOS users to modify their posts and comments within the Facebook app. Users will also have the ability to view all changes that were made within the app — and issue that was a […]
  • Pew: US Tablet and E-Reader Ownership Now At 43 Percent This morning, the Pew Research Center released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership among adults was 34 percent. The survey data released today indicate that 43 percent of Americans over 16 own either a tablet or e-book reader (or both). The […]
  • Programmatic Ad Buying: A Tactical Primer A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, which means choosing your initial campaign tactics to later observe which ones show the most potential for further optimization and scaling. This primer covers most of the campaign tactics […]
  • How To Use Site Search To Get Keyword Insights In A (Not Provided) World Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative […]
  • A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Future Of Mobile User IDs Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially Android ID, of which the public knows little about compared to the far more publicized Apple UDID and IDFA. In closing out this user ID targeting series, we’ll dive into […]
  • Google Q3 2013 Beats With $14.89 Billion But CPCs, Motorola Down Google reported its third quarter earnings and revenues today. Total consolidated revenues (including Motorola) were $14.89 billion, which beat financial analysts’ estimates. Total revenues grew 6 percent over last quarter and 12 percent vs. 2012. Here are the revenue and segment highlights: Google sites generated revenues of $9.39 billion, 68 percent of total Google segment […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Conversion Optimization

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!