Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?
Content marketing has been embraced by businesses large and small. There’s far less of a need to buy media when you can create it yourself. Businesses are aware that if you have a website, a blog, a YouTube channel, a Twitter presence, a Facebook page or a host of other online offerings, then you’re as [...]
- RIM, Windows Continue To Lose Mobile Market Share, Android Near 53 Percent — comScore
Today comScore reported August US mobile market share data. Consistent with the pattern of the last several months Samsung continued to be the leading hardware maker, although Apple and HTC were the only OEMs to see growth in the past several months. Among smartphone operating systems, iPhone and Android have grown while the other platforms [...]
- Now You Can Follow LinkedIn Influencers, No Connection Required
For the first eight years of its existence LinkedIn has been about connecting people. Over the last 18 months LinkedIn has begun to offer more content matching services thanks to the addition of LinkedIn Today. A new feature being released today, the ability to follow key LinkedIn influencers, will help bring even more content to [...]
- App.net Lowers Prices As Membership Approaches 20,000 Users
App.net, the fledgling social network that launched in August with an annual membership fee of $50 per account, is lowering that price and introducing a monthly membership plan, too. The annual membership fee will be $36 going forward, and all existing account holders will have their memberships extended to reflect the lower price. The service [...]
- IAB Study: Ad-Supported Internet Responsible For 5.1 Million U.S. Jobs
At a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing that the ad-supported Internet is responsible for 5.1 million jobs in the U.S. and contributed $530 billion to the economy in 2011. The report was funded by the IAB, along with members [...]
- Pew: Mobile News Consumption Popular, Majority Still Resists Paying For Digital Subscriptions
Yesterday the Pew Research Center’s Project for Excellence in Journalism (PEJ) released its Future of Mobile News report. The findings are based on a survey of just over 9,500 US adults this past summer. The purpose of the study was to investigate mobile news reading and consumption habits on tablets and smartphones. Accordingly Pew has found [...]
- Google Now Valued Higher Than Microsoft
When the markets open this morning, Google will — for the first time — be valued higher than Microsoft. Google’s stock closed Monday at $761.78 per share, then dropped 68 cents per share in after-hours trading. That gave Google a market cap of a little more than $249 billion. Microsoft’s stock closed Monday at $29.49 [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Making Your Site Sticky For Both Search & Social Users
- How To Get Links When Your Goal Isn’t To Get Links
- Infographic: The Death Of SEO, Failed Predictions Over The Years
- Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing in Russia: Market Size and Affiliate Networks, www.amnavigator.com
Analytics
- Moving Mobile Metrics Beyond Click Rates, Yahoo Advertising Blog
Blogs & Blogging
- 10 Great Retailer Blogs, www.practicalecommerce.com
- 4 Painless Ways to Come Up With New Blog Post Ideas, www.sugarrae.com
- The WordPress Website Owner’s Emergency Checklist, www.copyblogger.com
- What is the Most Profitable Niche in Blogging?, www.blogtyrant.com
Business Issues
- Company suing Apple over Passbook is funded by Microsoft and Motorola, VentureBeat
- Facebook wants ‘Like’ button to be exempt from child privacy laws, news.cnet.com
- Microsoft to make its own Windows Phone: On the rumor that keeps resurfacing, www.zdnet.com
- Microsoft’s Long Goodbye?, www.adweek.com
- Speaking up for online trust, Official Twitter Blog
- The Sudden, Mysterious Exit Of A Quora Cofounder Has Silicon Valley Baffled, San Francisco Chronicle
Content Marketing
- Content Marketing: Slow, steady pay off for manufacturer, www.silverpop.com
Copywriting, Design & Usability
- 5 Principles of User Experience, Part 1, Inside AdSense
Display & Contextual Advertising
- 5 Social Video Advertising Myths – Busted!, www.reelseo.com
Email Marketing
Internet Marketing Industry
- 8 Ways for Marketers to Prove Their Value Within Their Own Organization, blog.hubspot.com
- Ayima Labs announces the beta launch of Appotate, www.ayima.com
Local Marketing
- Locu Launches To Merchants: Now Local Businesses Can Update Once To Publish Prices To Web, Mobile & Facebook, TechCrunch
Mobile Marketing
- Four paths marketers must take to put mobile first, econsultancy.com
- Who Is the UK Mobile Shopper?, eMarketer
Other Items
Social Media
- Facebook makes unannouced change that is significantly affecting the reach of your page, llsocial.com
- A Social Media Marketing Paradox?, www.practicalecommerce.com
- Facebook’s Help Center Is New And Improved, allfacebook.com
- How to Better Manage Your Twitter Relationships, www.socialmediaexaminer.com
- How To Get Your Audience Involved With Pinterest, www.longhornleads.com
- Is Your Facebook Page in Danger of Deletion? Save Your Fans in 6 Steps, www.problogger.net
- Should CEOs Tweet? Risks and Rewards, www.strategicobjectives.com
- Twitter Says More Than Half Its Users Follow Six Or More Brands, TechCrunch
- US, UK and India Are Top Spots for SMBs on LinkedIn, eMarketer
Related Topics: Channel: Other | Marketing Day
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