Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Marketing Biz: Interactive Tweets, Outbrain Self-Service & Perch
This week Twitter continued to showcase how sexy they are to advertisers Twitter Cards and Raven integrated new content marketing features. Outbrain opened up their platform and Closely launched a SMB competitive intelligence app. We also saw the first acquisition by Mayer-led Yahoo, as well as funding for Rewarder and Inigral. Just don’t get me [...]
- How Marketers Can Take Advantage Of Apple’s iOS 6
Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS 6. This new release includes a number of great features that marketers can take advantage of to increase their reach and presence online. In this article, you’ll learn what an iOS is, how iOS 6 is different, [...]
- Opera: iOS Devices Drive Higher CPMs, More Revenue Than Android
There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web [...]
- Facebook’s “Suggested Post” Ad Helps Push Page Content, No Connection Required
By now, we’ve all seen Sponsored Stories popping up in our news feed, and a new ad unit may increase the overall number of posts. New “suggested posts” will allow companies to display posts directly in users’ feeds, no connections required. Facebook’s popular Sponsored Stories ad type shows posts from pages but must come from one [...]
- More Photos & Pics Please: Imgur Creates Image-Only Social Network
Until this week the image hosting site Imgur has been most widely known as the most submitted URL to the social networking site Reddit. Imgur allows folks to quickly upload and host photos and has widely been adopted as the favorite hosting choice of Redditors. Earlier this week Imgur announced they will now be doing more [...]
- Twitter Launches Gender Targeting For Advertisers
Twitter advertisers can now target their promotions based on gender. This type of targeting join the existing mobile, geographic and interest-based targeting options already available. Gender targeting may sound a bit strange since Twitter users don’t have to declare if they’re male or female anywhere in the account settings, but Twitter says that it’s confident [...]
- Apple Earnings: $36B Revenue, 44M iOS Devices Sold
Apple released fiscal Q4 earnings this afternoon. It was a good news/bad news scenario for Cuptertino. Revenues were somewhat higher than expected at $36 billion (vs. $28.3 billion a year ago). And Apple surprised with higher-than-expected iPhone sales, but iPad sales feel short of what analysts had anticipated. Apple posted quarterly net profit of $8.2 [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Verisign Blames Google For Drop In Domain Registration & Renewal Rates
- Sorry, Microsoft Surface Users: No Google Search App For You
- Search In Pics: Pumpkins, Benches & Telsa Model S
- Bing Intros Unique Landing Pages By Match Type
- Google Launches “Get Your Google Back” Campaign For Windows 8 Users
- Keys To Projecting Latent Value In Visitors
- Video: Searching Bing On Windows 8
- Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More
- Google’s Eric Schmidt Seeks Rapprochement With French Over Proposed Newspaper-Linking Tax
Online Marketing News From Around The Web:
Affiliate Marketing
- How One Affiliate Went From $4k to $40k a Month (Despite the Penguin Update), Search Engine Journal
Analytics
- How to Prove the Value of Content Marketing with Multi-Channel Funnels, analytics.blogspot.com
- Unmask (Not Provided) Goal Completions in Google Analytics, www.lunametrics.com
Blogs & Blogging
- Nine Surefire Ways to Make Your Blog Fail, www.marketingprofs.com
- Study of 7,000 Businesses Shows Impact of Blogging on Traffic and Leads, Marketing Pilgrim
Business Issues
- Acxiom Announces Second Quarter Results, acxiom.com
- Longtime Googler Russ Laraway, National Media Sales Lead, Joins Twitter, TechCrunch
- Yahoo! Is Testing Out New Logo Ideas, Still Isn’t Dropping The !, TechCrunch
- Twitter UK is smarter than your average one-year-old, www.marketingweek.co.uk
Content Marketing
Conversion Optimization
- 5 Effective Ways to Reduce Website Bounce Rate, www.stayonsearch.com
- Why You (Yes, You) Need to Create More Landing Pages, blog.hubspot.com
Copywriting, Design & Usability
- Does ReadWrite’s New Responsive Site Pass Muster?, www.zurb.com
- Kick-Start Your Project: A Collection of Handy CSS Snippets, tympanus.net
- Why Coding Style Matters, Smashing Magazine
Display & Contextual Advertising
- Meet the Company Hijacking New York Times Ad Revenue, www.theatlanticwire.com
Local Marketing
- Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business, streetfightmag.com
Mobile Marketing
- Forget the E-Wallet, Apple’s Passbook Will Transform Retail, Ad Age
- Google’s Vic Gundotra is posting pics with the Nexus 10 tablet, www.androidcentral.com
Other Items
- Paul Ceglia, who sued Facebook CEO Mark Zuckerberg for half the company, arrested on charges he forged records, www.cbsnews.com
Search Marketing
- 14 SEO truths I’ve learned in 14 years, www.seocopywriting.com
- 5 SEO Tips for Search Success, blogs.salesforce.com
- 6 Months Later: Google Penguin Reactions, Predictions, Tools and Tips, www.distilled.net
- The Four Types of PPC Keywords, certifiedknowledge.org
Social Media
- Pinterest Case Study: Walmart Goes Green for the Pin!, pinnablebusiness.com
- Verifying Your Website, blog.pinterest.com
- Asking for Likes isn’t a Social Strategy, prbreakfastclub.com
- Facebook Sets Anti-Spam Developer Limits on Notifications, thenextweb.com
- Update: Facebook Plans To Build Out Pinterest-Style Collections Feature For Web And Mobile, TechCrunch
- What Brands Can Learn from Obama’s Live Q&A on Reddit, eMarketer
Related Topics: Channel: Other | Marketing Day
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