Marketing Day: October 30, 2012

Oct 30, 2012 at 5:01pm ET by

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Infographic: SoLoMo Stats & Opportunities For Retailers

    SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile. The folks at Monetate have put together an infographic with interesting stats about the three areas and how they can drive visitors into retail stores on-and-off the web. Are you prepared for “showrooming” or are you offering things [...]

  • What’s “Content” Anyway?

    I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing. The purpose of the discussions was to uncover how content is being conceived, created, used, re-used, published and disseminated within the organization. Is there sufficient sharing and cross-departmental cooperation, or are [...]

  • Apple Maps Flub Last Straw For “Polarizing” Exec Forstall

    As was widely reported yesterday long-time Apple executive and iOS chief Scott Forstall has been ousted. The Apple press release says that Forstall “will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.” Other Apple executives, including design guru Jony Ive have been promoted in connection [...]

  • 8 Ways We Deceive Ourselves With Metrics, Part II

    This is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics, analytics, and continuous improvement testing. Continuing with our earlier list, here are four more ways a marketer might self-deceive: #5: Confuse Accuracy With Precision Example: [...]

  • Tracking Hurricane Sandy News Through Twitter

    Like many, I’m transfixed watching the damage Hurricane Sandy is inflicting on the East Coast of the United States. But it’s Twitter, rather than national television news, that often seems a better way to watch for the latest. Below, some tips on how to tune-in on Twitter. Why focus on Twitter over other social media [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

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Content Marketing

Display & Contextual Advertising

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Internet Marketing Industry

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Other Items

Reputation Management

Social Media

Related Topics: Channel: Other | Marketing Day

About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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