Marketing Day: October 4, 2012

Oct 4, 2012 at 4:56pm ET by

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics

    Brands and marketers finally have an analytics option to help understand activity and engagement on Tumblr. It’s called Union Metrics for Tumblr, and it’s the result of a formal partnership between Tumblr and Union Metrics — the same company that offers the TweetReach analytics service for companies using Twitter. Union Metrics says its new service [...]

  • LinkedIn Company Pages Receive A Slick, “Timeline-y” Upgrade

    A small number of company pages saw a fresh new format during a limited test. Today, all 200 million company pages are receiving the same treatment. The update was officially pushed out this morning and the new pages will show to all users. The pages didn’t just get a new look, but also some new features. The [...]

  • One Down: Google Settles With Publishers Over Book Scanning

    The Association of American Publishers (AAP) announced today that it had settled long-standing litigation with Google over its book scanning project. Google was sued in late 2005 by the AAP (and individual publishers) and the Authors Guild on behalf of writers. The litigation sought more than $100 million in damages for copyright violations. The settlement of the [...]

  • Facebook Reaches One Billion People & Releases TV Ad

    Facebook announced they have hit a billion active users and to celebrate they released a TV ad. The TV ad goes through the events, life cycles and routines people go through on a daily basis and explores those emotions conveying how Facebook is there to help you keep track of the things that connect you. [...]

  • Twitter Broke Another Tweet Record And, Sorry TechCrunch, But You Bet It Matters

    The first U.S. Presidential debate on Wednesday night led to yet another — and completely unsurprising — record for Twitter activity. The Twitter communications team spread the news shortly after the debate ended, saying that the debate topped activity during both the Republican and Democratic National Convention and was “the most tweeted about event in [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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