Marketing Day: October 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • YouTube Launches More Original Programming Channels In Europe And Beyond

    From the it’s so crazy it just might work department: YouTube launched roughly 100 original content channels a year ago hoping to transform itself from a repository of short-form clips into a bona fide cable TV alternative with all the brand advertising revenue that implies. Today YouTube is announcing an expansion of that effort (60 [...]

  • Your Private Facebook Messages Aren’t So Private: Shared Links Count Towards ‘Like’ Data

    See that “Like” button just above this sentence? The majority of folks think that the number displayed is made up of all those who’ve actually “liked” this article. It’s not the case however — the Like button is an aggregate score from a variety of Facebook actions, including links shared within private messages. TheNextWeb uncovered a [...]

  • Twitter Quietly Launches A User Directory

    You may not have noticed the link, but it’s there in the footer of Twitter’s home page if you’re logged out: “Directory.” It’s a link to Twitter’s unannounced user directory, an alphabetical collection of all Twitter account holders from A to Z that also includes profiles with non-Latin character names. Twitter launched the user directory [...]

  • Poll The Twitterverse With Twitter’s New Brand Survey Ads

    A handful of selected Twitter advertisers will have access to a new polling tool, Twitter Surveys. Twitter has teamed up with Nielsen to help ad partners measure brand impact across twitter. The goal of the new units is to allow brands to gain better insights on purchase intent, overall awareness and marketing metrics. This is [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Email Marketing

Local Marketing

Mobile Marketing

Other Items

Reputation Management

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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