Marketing Day: October 8, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement

    In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools. Rather than asking users to select a […]

  • Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management’s “Secret Sauce”

    Publishing firm The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president during Schmidt’s tenure as CEO, have signed a book deal with Grand Central Publishing’s imprint Business Plus. According to the announcement, No Adult Supervision Required: How To Build Successful 21st Century Companies has a […]

  • Report: BlackBerry May Be Sold For Parts

    The plight of Canadian phone maker BlackBerry is by now well known. Complacent and too late to respond to the threat of the iPhone and Android the company saw its market share and revenues decline dramatically over the last few years. Its most recent attempt to revitalize itself (OS 10) was largely met with indifference […]

  • A Simple Commitment To “Experience” May Just Ease Marketer Distress

    This week, I spent some time with Adobe’s recent report, Digital Distress: What Keeps Marketers Up at Night? [PDF]. It was an online study of 1,000 marketers, including both digital marketers and marketing generalists, ranging from marketing staff to high-level decision-makers. As one might anticipate, this report chronicles and quantifies marketers’ anxieties about their profession. The […]

  • Understanding Digital Enmeshment

    The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a result, the intersection of these channels has forced marketers to view digital as less of a customer acquisition channel, and more of a platform for branding, increasing customer retention and building lasting relationships. […]

  • Facebook Bolsters TV Presence Thanks To Partnerships With 8 Overseas Stations

    The battle between Facebook and Twitter for share of the “third screen” wages on. Today Facebook announced that they are beefing up their global battlefront with 10 major networks in 8 countries. Facebook will begin providing data on comments to networks around popular shows to help solidify their television integration overseas. The TV stations receiving […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

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E-Commerce

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Social Media

Video

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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