Marketing Day: October 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Search Retargeting Adoption To Accelerate Among Brands And Agencies

    Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they navigate the Web. The introduction of search retargeting represented a major leap forward for direct response and brand marketers who were thirsty for new audience acquisition and engagement solutions that performed better. What [...]

  • Lowest Rates Expire Saturday for Marketing Land’s Conference SMX Social Media Marketing

    With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for [...]

  • Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop

    What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook. That goes along with a trend of more email now being opened on mobile devices than in desktop clients, though the use of webmail could be happening in both places. The stats are from [...]

  • Social Media: Where Vulnerability Is Strength

    Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without an ounce of irony; and once, in San Francisco, I needed help to figure out how to turn on the sink in a women’s restroom. Whew, that felt good. And if my [...]

  • The “Phablets” Are Coming — Please Make It Stop

    Galloping into the annals of bad portmanteaus comes the word “phablet.” This is the would-be combination of phone and tablet, as you might have expected. It’s being used to describe devices larger than the largest Android smartphones (4.8 inches) but smaller than 7-inch tablets. The Galaxy Note is the exemplar of this new category (if [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile Marketing

Reputation Management

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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