Marketing Day: Pin Google+ Posts To Top Of Pages & Profiles, Walmart Dominates YouTube & 6 Steps To Optimize Content
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: UK Post Office Uses Vine To Promote Holiday Specials The London Post Office is getting festive this holiday season. Partnering with Mindshare UK and Vidsy, the Post Office is engaging in a […]
Amy Gesenhues on December 5, 2014 at 4:00 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- UK Post Office Uses Vine To Promote Holiday Specials
The London Post Office is getting festive this holiday season. Partnering with Mindshare UK and Vidsy, the Post Office is engaging in a bit of crowdsourcing and asking the Vidsy community to create “Pass the Parcel” Vines which will show parcels being passed from the left side of the screen to the right. Even Ariana Grande […] - Google+ Now Lets You Pin Posts To Top Of Pages & Profiles
Facebook Pages have had the feature since 2012. Twitter added it last April. Now Google+ has caught up to its social media rivals by giving users the ability to pin posts to the top of their pages and profiles. Rolled out earlier this week, the feature is accessible on the desktop version of Google+; just […] - Walmart Dominates YouTube During Thanksgiving Holiday Period With 39 Million Video Views
Walmart showed everyone who was boss last weekend on social networks, online sales, and now, YouTube. Not only did the brand rank as the top social performer among retailers, Walmart’s website generated 1.5 billion page views from Thanksgiving through Cyber Monday – contributing to what it claims was its best day ever for online sales. […] - Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about it. Abandoners can be hot prospects, and companies spend a lot of money trying to re-engage them so they’ll come back to the site and finish what they started. […] - Scales Tip: Over Half Of Search Spend Will Go To Mobile In 2015
Just over half (50.1 percent) of spending on paid search ads and SEO efforts will go to mobile starting next year, according to research firm, eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to mobile by 2018. Last year, eMarketer […] - 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending real-time email campaigns based on consumers’ current environments and weather conditions, marketers can increase open rates by 2.5 times and double the amount of unique clicks versus traditional promotional email campaigns. […] - The 6 Steps To Perfectly Optimizing Any Content
When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” In today’s content-driven world of digital marketing, I see it differently. In my experience, there are other factors that are far more influential in optimizing content. Optimizing content is less a matter […] - Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2 billion in mobile ad revenue for the year. Now eMarketer forecasts that the company will become the third largest mobile advertising company in the US in 2015. Accordingly it will pass Twitter, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”
- Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year
- Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
- Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches
- The Decade Is Half-Over: Where SEO Has Been & Where It’s Going
- Search In Pics: Google Penguin Ave, Bubble Soccer & Android Cupcakes
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketers: 7 Top Tips For Promoting Mobile Offers, www.dailyconversions.com
Blogs & Blogging
- 5 Brilliant Ways to Get More Blog Social Shares, basicblogtips.com
- 74 Blogging Titles that Get People to Click! #3 Works Best!, zacjohnson.com
- How to Find the Number of Feedly Subscribers to Your Blog, wptavern.com
- What’s Wrong With My Blog? Tips To Help You Write A Better Blog Post, blog.hootsuite.com
- Why Do Real Estate Companies Need a Blog?, www.paveya.com
- Why You Should Keep Blogging (Even When it Feels Like No One is Reading), www.impactbnd.com
Business Issues
- Answers.com CEO On Building Content, Commerce Credo Out Of Q&As, www.adexchanger.com
- Samsung mobile executives to leave after profit slide, Reuters
- The difference between Apple and everyone else, in one photo, qz.com
- Yahoo Names Kathy Kayse Vice President, Sales, yahoo.tumblr.com
Content Marketing
- 3 Content Marketing Principles Smart Businesses Will Take Advantage of in 2015, blogs.constantcontact.com
- 4 trends developing in content marketing in 2015, www.mobilecommercedaily.com
- 6 Storytelling Tips to Tell Your Business Story Like a TED Pro, www.wordstream.com
- Content Marketers: Stop Selling + Start Listening, www.marketingtechblog.com
- Content Marketing: The Leftover Trick, www.marketingprofs.com
- How AirBnB Is Using Content Marketing to Stay on Top, contently.com
- How to Build a Following Using Other People’s Content, www.socialmediaexaminer.com
- How to Find Stories in Unexpected Places, contently.com
- The Best Paragraph On Content Marketing I’ve Read All Year, www.b2bmarketinginsider.com
- The key to successful content marketing? More promotion, less content, www.marketingpilgrim.com
- Your $5000 Content Marketing Plan, onboardly.com
Conversion Optimization
- 6 Ways to Boost Engagement on Landing Pages, relevance.com
- Calls to Action that Convert, blog.crazyegg.com
Copywriting, Design & Usability
- Brand logos in a responsive design age, econsultancy.com
- Enhancing User Experience With The Web Speech API, www.smashingmagazine.com
Domaining
- NameJet Makes It Easier to List Domain Names for Sale, www.domaininvesting.com
Ecommerce
- 6 trends for digital retail in 2015, www.internetretailer.com
- Cyber Monday, Green Monday and the impact worldwide, nrf.com
- How the Customer Journey Differs for Holiday Ecommerce Shoppers, www.marketingprofs.com
- Online retailers ready for last-minute shoppers with faster delivery, Mercury News
- Tumblr plunges into ecommerce, www.internetretailer.com
Email Marketing
- Boost your email marketing results with brain science, myemma.com
- Email Marketing: 5 Simple Ways to Get More Clicks, angelabooth.com
- Email Success Profile: Wilson Lau’s Success Manifesto, blog.getresponse.com
- How people decide which emails to open during the holidays, myemma.com
General Internet Marketing
- 5 Smart Marketing Predictions for 2015 that All CMOs Should Know About, blog.kissmetrics.com
- Is RTB Killing the Creative Star?, www.mediapost.com
- Mastering the Complexities of Multichannel Digital Marketing, thedma.org
- Platform Or Publisher? Whatever You Call It, It’s The Future Of Media, techcrunch.com
Mobile/Local Marketing
- eBay on mobile commerce and innovation, econsultancy.com
- Five Tips for Mobile Retargeting, www.mobilemarketingwatch.com
- Marketers making mobile moments more personal as investment surges, www.mobilemarketer.com
- Thanksgiving through Cyber Monday: An m-commerce explosion, www.internetretailer.com
- The Human Context Can Unlock The True Value Of Mobile, www.adexchanger.com
Social Media
- 9 Steps Banks Can Take to Reach Social Media Success, blog.hootsuite.com
- Are you making these 5 social media mistakes in your business?, www.marketingpilgrim.com
- At Pinterest, a New Pitch to Small Businesses, streetfight.net
- Building Pinalytics: Pinterest’s data analytics, engineering.pinterest.com
- Facebook 202X: How It Becomes The Multitool For The Modern Totalitarian, techcrunch.com
- Facebook Desktop News Feed Ad Placements Costly for Black Friday, Cyber Monday, allfacebook.com
- Facebook Remarketing: 8 Effective Website Custom Audience Strategies, www.jonloomer.com
- Facebook Revamps Slingshot App, allfacebook.com
- From Virtual Sheep to Sponsored Tweets: The Evolution of Social Media, www.mediavisioninteractive.com
- Heineken Exec Says Facebook Now Rivals YouTube for Video Ads, www.adweek.com
- How Pinterest and Google Plus Can Work for B2B Social Media, www.convinceandconvert.com
- How should you target your Facebook ads?, www.insidefacebook.com
- How to Easily Edit Your Twitter Profile, www.verticalresponse.com
- How to Improve Your Social Content Results, contentmarketinginstitute.com
- Pinterest Marketing: How to Build Sustainable Website Traffic, www.jeffkorhan.com
- Social Media Predictions: Were they right?, sherpablog.marketingsherpa.com
- The 20 Most Popular Brands on #Twitter, www.mediabistro.com
- The Most Wanted Holiday Gifts According to Social Media, www.marketingprofs.com
- Using Social Sharing to Turn Shoppers into Customers, smallbiztrends.com
Video
- 4 big myths about video, busted, digiday.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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