Marketing Day: September 11, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Report: Advertisers Could Waste $9.5 Billion On Bot Traffic In 2013

    Suspicious traffic activity from non-human sources appears to be escalating along with rising display and online video advertising budgets. Solve Media estimates the global digital advertising industry is on pace to waste up to $9.5 billion in 2013 advertising to bots. Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to […]

  • Dunkin Donuts, Trident Gum Turn Vine Videos Into TV Commercials

    Two major brands — Dunkin Donuts and Trident Gum — tapped Vine this week to create and air new television commercials. Dunkin Donuts ran its spot on ESPN during the network’s Monday Night Football. The first Vine-based commercial, which I missed, ran for five seconds at the end of the pregame show and reportedly showed […]

  • Adobe Target Overhaul Aims To Simplify Web And Mobile Testing Efforts

    Adobe has announced a major update to its testing platform Adobe Target. The new features are designed to make it easier for marketers to launch tests targeted at specific audience segments across their digital properties, including websites, email, mobile sites, and mobile apps. The update supports touch for use on mobile devices. In the new […]

  • Three Tricks One Site Used To Increase Subscribers 150% In A Month

    If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers. There are a myriad of ways to optimise your site for email subscription, but practical advice can be hard to come by. Here are 3 practical approaches you can use for inspiration to […]

  • Buffer Introduces Posting To LinkedIn Company Pages

    Buffer announced it has added LinkedIn company pages to the list of social network types integrated into its sharing platform. The company already enables social posting and scheduling to LinkedIn groups and LinkedIn profiles. The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its […]

  • Morning After iDay: iPhone 5C, Touch ID And iWork

    There was no “iWatch.” There was no Apple TV upgrade. There was no iPad or iPod refresh. However almost everything else about yesterday’s iPhone event was predicted and endlessly discussed prior to the appearance of Tim Cook & Co. on stage yesterday morning in Cupertino — even Touch ID, the new fingerprint biometric password substitute. […]

  • For Twitter Retargeting, Communication Is Key

    This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that they would begin experimenting with a way to make ads on Twitter more useful to its users in the United States by displaying promoted content from brands and businesses users have shown interest in. […]

  • Why There’s More To DMPs Than You Ever Thought!

    There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event without talking about it (or “big data”). And yet, the abbreviation DMP (Data Management Platform) is often tossed around as though all DMPs are the same. In fact, there are at least two distinct types […]

  • Marketing Metrics & Quantum Physics

    Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all, for all the talk of science in marketing, it’s always good to get a glimpse of science in science for comparison. I ran across an article on quantum physics with the intriguing […]

  • Report: Facebook’s Promoted Posts Won’t Cannibalize Organic Reach (Even If They Are Terrible)

    Last Spring, the launch of Facebook’s Promoted Posts launched, garnering mixed reviews from brands. Since launch, some speculation has been swirling that paying for promotion might hinder the organic reach of a brand. he thought process is that a promoted post that is lower in quality that may not be regularly shown to that user, […]

  • Appeals Court Blocks Google Effort To Exit “SpyView” Case

    The US Ninth Circuit Court of Appeals affirmed a lower court ruling denying Google’s motion to dismiss a class action brought after the 2010 Street View private “payload data” capture revelations. The plaintiff class asserted that Google violated the federal Wiretap Act when it intercepted private email and other communications. The Wiretap Act makes it […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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