Marketing Day: September 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Live Blog: Apple’s iPhone 5 Launched With LTE, Starts $199

    Live from San Francisco, it’s Marketing Land’s live blog of the big Apple press event, where the new iPhone 5 will almost certainly be announced, along with new iPods, iTunes 11 and more. How can we say that so confidently? Well, 9to5 Mac spotted pages within Apple.com’s own search results. While you can’t get to [...]

  • Google’s Algorithm Changes: Webcast Next Week at DMD, Sept. 20

    Digital Marketing Depot will host a free webcast next Thursday, “Google’s Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies.“ The webcast will feature a panel of search marketing experts — including Search Engine Land’s Chris Sherman — who will review some of the algorithm changes and address questions that many marketers have. [...]

  • AdWords Adds CPA Bidding, New Mobile Ad Format, For App Advertisers

    Google has released several new AdWords features designed to help application developers promote downloads from Google Play or the iTunes Store. One change is extending the Conversion Optimizer feature to better service app advertisers, so they can set a target CPA rather than bidding on a CPC basis. The Campaign Optimizer then uses historical conversion [...]

  • Co-Founder Charlie Cheever Is Out At Quora

    Charlie Cheever, co-founder of the growing Q&A site Quora, has stepped away from day-to-day work and is now just an advisor to the company. As TechCrunch is reporting, Cheever’s future plans are unknown at the moment. Cheever co-founded Quora with Adam D’Angelo in 2009 after the pair served instrumental roles during Facebook’s early days. Quora [...]

  • Facebook Phone? “Wrong Strategy” Says Zuckerberg

    Rumors have come and gone and come again that Facebook will develop it own phone. But that idea makes no sense for the company, says Facebook CEO Mark Zuckerberg. In an interview today at the TechCrunch Disrupt conference, Zuckerberg told Mike Arrington that it makes more sense for Facebook to work with others than try to [...]

  • Zuckerberg: Facebook Mobile Ads To Be More Integrated Into Feed Than On Desktop

    Sure, Facebook has been experimenting with integrating its ads more into people’s news feeds. But for the most part, they remain tucked off to the right. Expect that to change in mobile, says Facebook CEO Mark Zuckerberg Asked if “mobile is a strength or weakness” for Facebook by Mike Arrington, who interviewed Zuckerberg on stage [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

General Internet Marketing

Local Marketing

Mobile Marketing

Other Items

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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