Marketing Day: September 12, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Forecast: Mobile Devices To Eclipse PCs In Q4 This Year

    IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments. IDC expects essentially flat growth for the PC […]

  • Improved Audience Interaction: Google+ On Air Hangouts Get Slick Q&A Upgrade

    Today Google+ Hangouts On Air relieved some impressive updates that will help fuel interaction and interactivity. The new feature has been dubbed the lengthy “Live Q&A for Hangouts On Air ” moniker and allows the presenter to view and answer questions in a format that allows others to follow along. Presenters will now be able […]

  • Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts

    A new survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent) of smartphone users access directions and other location-related information on their devices. The survey also found that checking in has declined in popularity since last year. Among “check-in” services Facebook is […]

  • Google Testing New Animated AdSense Format Without Static Arrow Buttons

    A new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon. Here’s a video captured by Barry Schwartz: Google began testing an animated text ad block unit in […]

  • FTC Opens New Facebook Invesitgation Over Privacy Changes

    Privacy continues to be Facebook’s nemesis. The company’s envelope-pushing approach to privacy has repeatedly been the subject of complaints and litigation over the years. And now it’s caught between a court-mandated settlement and the US Federal Trade Commission (FTC). Facebook recently settled a “Sponsored Stories” class action lawsuit for $20 million. That suit argued that Facebook […]

  • Why Customer-Centric Mobile Optimization Matters

    While perusing the latest and greatest stats on mobile adoption rates, I ran across recent report by the UK’s Internet Advertising Bureau that really got me thinking. It stated that, as of January 2013, 57% of the top 100 UK brands now have a mobile-optimized site — up from 37% just six months earlier. Given […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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