Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 5 Keys To A Successful Holiday Email Strategy
You may not want to start counting the days until your in-laws arrive, but email marketers know that Black Friday and Cyber Monday are just around the corner. After all, Christmas is just over three months away! Following are five keys to a successful holiday email strategy for you to focus on — it’ll distract [...]
- Facebook Ad Exchange (FBX) Opens For Business With 16 Partners
After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social networking giant’s inventory available to real-time bidding (RTB) and retargeting. Facebook is working with the exchanges of a generous number of partners, including AdRoll, AppNexus, Brandscreen, Criteo, DataXu, MediaMath, Nanigans, Kenshoo, [...]
- EMarketer Hikes Its Twitter Ad Revenue Estimate 50 Percent Higher
Twitter’s worldwide ad revenue is expected to reach $807.5 million by 2014 according to a new eMarketer projection. That’s a 50 percent hike over its estimate from earlier this year. Ultimately, eMarketer estimates that Twitter will account for 12.7 percent of all US social advertising revenues by 2014 — up from 5.5 percent last year. [...]
- All The Numbers From Apples iPhone 5 Event
At the iPhone 5 press conference today Apple CEO Tim Cook laid out a lot of stats about the market and device growth in his opening remarks before the new handset was revealed. (See Danny’s hands-on first impressions.) Because I know you want them, I’ve rounded up the key facts and figures from Cook’s commentary [...]
- iPhone 5: First Impressions Hands-On Review
After today’s iPhone 5 launch event, I had a chance to play with Apple’s new phone. So far, I see plenty of reason for me to upgrade. Below, what I like and what you may wish to consider. How Android Won Me Away From The iPhone First, some background. For the past two years, I’ve [...]
- ComScore Tweaks Ranking Methods, But Top US Web Properties Mostly Unchanged
Google, Microsoft and Yahoo were the top three most-visited web properties in the US in August — just as they’ve been for many months, and despite comScore introducing a few changes in how it estimates website traffic. In sharing the August 2012 numbers from its Media Metrix service, comScore says it’s introduced three changes to [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says
- Google’s New “Bacon Number” Search Answers Those “Degree Of Kevin Bacon” Questions
- A 3 Step Model For High Seasonality Forecasting
- Product Level Ads: Tribulations Of A New Traffic Source
- The Evolution Beyond Technical SEO, Code & ‘Software Gurus’
- Pianist, Clara Schumann, Google Logo
Online Marketing News From Around The Web:
Analytics
- Data Is Useless Without the Skills to Analyze It, blogs.hbr.org
- Guide To Google Analytics Custom Variables, online-behavior.com
- Use Google Analytics To Find The Exact Page That’s Sending You Traffic, www.ashishvij.com
Blogs & Blogging
- 9 Elements of the Perfect Post, www.problogger.net
- Feedburner to Feedblitz – Why We Migrated Our RSS Feed, Convince and Convert
- 18 Compelling Reasons to Start a Blog Today (and Some Massive Success Stories), www.blogtyrant.com
- How To Make Your Business Blog Informative, Small Business Trends
Business Issues
- Facebook, Google: Common Ground at Tech Café, Wall Street Journal
- University of California sues Facebook, Wal-mart over patents, Reuters
Content Marketing
- The Importance of an Ongoing Optimization Strategy, Online Marketing Blog
- The Top 10 B2B Marketing Insights from Content Marketing World, www.business2community.com
Conversion Optimization
- 3 Steps to a Killer Conversion Rate, www.ppcassociates.com
Display & Contextual Advertising
- Definitive TrueView YouTube Ads Guide: What Smart Marketers Need To Know, AIM Clear Blog
- Psychographics Deconstructed: What We Look Like to Facebook Marketers, www.seomoz.org
- Want High CTRs? Use Video Ads, Performance Marketing Insider
Email Marketing
- 5 Tips for Monitoring Your Competition’s Email Program, www.returnpath.net
- Email Click Rates Continued to Drop in Q2; Most New Subscribers Inactive, www.marketingcharts.com
- Stop Sharing Your Email Newsletter in Social Media, waldowsocial.com
General Internet Marketing
- Brad Geddes On Paid Search, Analytics and Affiliate Marketing, smallbiztrends.com
Local Marketing
- Google Plus Now Allows Videos on Merged G+ Pages for Local, Mike Blumenthal
Mobile Marketing
- Are You Leaving Mobile Users On The Table?, www.distilled.net
- Think Like a Political Strategist When Creating Your Next Campaign, Yahoo Advertising Blog
Other Items
Reputation Management
- Critics Suck. But Life Goes On: How to Deal With Negative Reviews of Your Work, www.momeomagazine.com
Search Marketing
- Excel Time Savers For PPC Ad Writing, PPC Hero
- There’s so much more to quality score than click-through rate!, PPC Hero
- Your 3-page Agency Website Sucks for SEO, www.swellpath.com
Social Media
- Apple Shutting Down Ping on September 30th, thenextweb.com
- 6 creative ways to spice up your Facebook cover photo, www.ragan.com
- Decoding Facebook Page Units & Their KPIs: Sane Social Media Marketing, Part 2, www.bruceclay.com
- What’s the Best Way to Measure Influence? DIY Not Klout!, www.frogloop.com
Related Topics: Channel: Other | Marketing Day
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