Marketing Day: September 19, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Promise To Make The New “My Yahoo” Your Home Page, Get Retweeted By CEO Marissa Mayer Promise to switch to the “My Yahoo” personalized home page — which got a facelift […]
Matt McGee on September 19, 2013 at 5:00 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Promise To Make The New “My Yahoo” Your Home Page, Get Retweeted By CEO Marissa Mayer
Promise to switch to the “My Yahoo” personalized home page — which got a facelift today — and you might get a retweet from CEO Marissa Mayer. That’s the unexpected and individualized marketing campaign that’s underway now. Yahoo announced a refresh to its My Yahoo personalized home page today, which provides one-stop shopping for getting […] - IAB Paper Aims To Clarify Programmatic Jargon, Establish Common Definitions
Even as programmatic ad buying and selling has been transforming the online advertising ecosystem, there is widespread confusion and misunderstanding about this fledgling technology. Jargon overload hasn’t helped: “programmatic,” “automation,” “RTB” and other terms are tossed about willy-nilly. A new paper, the first issued by the nascent IAB Programmatic Publishers Task Force, aims to establish […] - Top Cell Phone Activity In 2013? Texting, Then Internet, Email & Apps
Our phones may be smarter than ever, but the most popular activity most Americans use them for is pretty simple — to send SMS messages. That tops the list of cell phone activities for 2013, according to a new study released by Pew Internet. The study, conducted in April and May of this year and […] - Spider.io Floats New Ideas For The IAB To Address “Systemic Failures” Of Display Advertising
In a post calling out a recent study that showed huge percentages of online activity coming from suspicious sources as hyperbolic at best, detrimental at worst, Douglas de Jager, head of the traffic analysis firm spider.io, makes several suggestions for the IAB’s Traffic of Good Intent Task Force to address the “systemic failures” afflicting the […] - 3 Key iOS 7 Features Marketers Should Care About
On September 18, Apple rolled out its new mobile operating system, iOS 7. Described by Apple SVP of Design Jony Ive as the “most significant change to the mobile operating system since our first iOS platform,” iOS 7 has applied the addition by subtraction principle. For starters, Apple’s “reductive design” approach features flatter icons (versus […] - Is Your Site Foreign To Visitors? How To Present A Tourist-Friendly Experience
You’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Having spent the past week in two foreign (to me, at least) cities — Frankfurt and Stockholm — I’ve tackled the challenges they presented with a mix of science and creative abandon. I’ve been […] - Facebook Advertiser Banned For Using Photo Of A Teen Who Recently Committed Suicide
Rehtaeh Parsons was a 17-year-old Canadian woman that passed away due to complications of an attempted suicide on April 7th this year. She was allegedly raped by four boys then cyberbullied and harassed up until her suicide attempt. The silver lining of the occurrence is that in passing she helped to change Canadian law for […] - Prepping For Bad News: 10 Tips That Could Prevent A Social Media Crisis
Social media managers talk a lot about being ready for a social media crisis, but there’s not much discussion about preparing for regular old bad news. Sometimes you have to raise prices, close a branch, discontinue a product or deliver some other unsavory announcement. You know your fans and customers aren’t going to like it […] - Brandwatch’s Vizia Gives Brands A New Tool To Run Social Media Command Centers
Brandwatch, a provider of social media monitoring tools, has launched Vizia, a new social media analytics solution that displays real-time data on multiple screens. Brandwatch is billing their latest offering as, “a reinvention of the traditional social media command center.” “It’s not only supported by advanced analytics that delve into the most relevant business insights, […] - This Year’s Tech 200 List Features Several Digital Marketing Agencies
The online marketing industry has numerous companies represented on the 2013 Tech 200, a list of the fastest-growing private companies in the US. The list is put together annually by Lead411 and features self-reported company data. To qualify, companies must be US-based, be private and have at least $1 million in revenue in the past […] - Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO
Facial recognition technology has everyone in an uproar. Privacy advocates and consumers alike are fearful of its possible uses; but, one company believes the controversial technology can be a consumer’s best friend, and has an app to prove it. Started in the “invention lab” of Redpepper advertising agency in Nashville, Tennessee, Facedeals has developed an […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Official: Google Rolling Out App Launcher, Flat Logo
- Bing Ads Introduces Performance Comparison Graphs
- Live @ SMX East: In-House SEO & Social Media – How To Work Together
- Study: Google Reviews Determine Local Carousel Rankings
- Paid Search Drives Store Revenue… But How Much?
- The End Of One-Size-Fits-All SEO Reporting
- No Budget for SMX East? Register For A Free Expo+ Pass
- MPAA: 82 Percent Of Searches Leading To Pirated Content Come From Google
- With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search
Online Marketing News From Around The Web:
Affiliate Marketing
- Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers, Affiliate Marketing Blog
Analytics
- Why Your Pure Client-Side TMS Is Failing to Provide Full Privacy Compliance, Web Analytics World
Blogs & Blogging
- Are Comments a Measure of a Blog’s Success?, www.blogherald.com
Business Issues
- Staples, RadioShack Yank Amazon Lockers From Stores, Bloomberg
- LinkedIn Taps Ex-Googler Penry Price as Sales VP, All Things D
- Mullenweg Wants WordPress To Power A Majority Of All Websites, TechCrunch
- Sex & Politics at Google: It’s A Game Of Thrones In Mountain View, Business Insider
- Twitter in talks to add banks to IPO, set fees – sources, Reuters
- Twitter posts inaccurately high metrics about its ads, changes them after questions, San Francisco Chronicle
- Yelp’s Jeremy Stoppelman will do it … his way, CNN Money
- Zuckerberg: No plans to get into news business, www.usatoday.com
Content Marketing
- 7 Ways to Get Content Ideas from the Client, Search Engine Journal
- Good Content Is Too Valuable To Die, Smashing Magazine
Copywriting, Design & Usability
- A Review Of On-Site Survey & Feedback Solutions, www.periscopix.co.uk
- Three Design Team Leaders on the State of UX, uxmag.com
Display & Contextual Advertising
- HUGE Facebook Category Targeting Expansion – Occupation Targeting, Travel, Tech & More!, aimClear
- 64% of businesses increased spending on online display this year: report, eConsultancy
- A Google Cookie Replacement Could Uproot Online Advertising, Ad Age
- Mastering PPC: YouTube Advertising, www.seerinteractive.com
- Redesigned Text Ads on the Google Display Network, Inside AdSense
Domaining
- Breaking: GoDaddy acquires Afternic from NameMedia, Domain Name Wire
- Godaddy.com Also Acquires Domain Parking Service SmartName.com From Name Media, The Domains
Ecommerce
- The five types of mobile-assisted shoppers [infographic], eConsultancy
Email Marketing
- Four Elements of a Rocking Follow-Up Email, MarketingProfs
- The Goldilocks Challenge of Responsive Email Design – Part II: Too Much, blog.returnpath.com
General Internet Marketing
- How Online Personalization Can Create Compelling Customer Experiences and Build a Better Business, KISS Metrics
- Restaurants Up Their Use of Social, Mobile, eMarketer
- Tomorrow’s marketing will be driven by creativity., joannalord.com
Internet Marketing Industry
- 24/7 Media and Shiny Ads Announce Partnership, www.247media.com
- Following Exponential Growth, Gigya Secures $25 Million in Funding to Seize Market Share, MarketWatch
- From Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency, moz.com
- MailChimp App In HootSuite Unites Email and Social Media Marketing, blog.hootsuite.com
- Twilio launches foundation to help non-profits use its cloud telephony API for social good, The Next Web
Mobile/Local Marketing
- Foursquare launches a new iOS 7-inspired home page for unregistered visitors, About Foursquare
- How Brands Use Facial Recognition in Campaigns, Ad Age
Social Media
- 17 Pinterest metrics you should be tracking, PR Daily
- 30 Facebook Timeline Contest Ideas That Drive Likes and Comments, www.jeffbullas.com
- 5 Lame Brand Tweets, Digiday
- 5 Ways to Sell With Social Media, Social Media Examiner
- A Three-Pronged Approach to Getting Quality Leads on Twitter, Crazy Egg
- Dmexco: ‘Brands aren’t something we put on Facebook to make money, they are part of the experience,’ states Facebook’s director of engineering, www.thedrum.com
- Dmexco: Twitter’s head of international business development discusses how the platform helps brands “engage and act” in the moment, www.thedrum.com
- Increasing Facebook Likes: You’re Building a Number, Not a Business, www.jonloomer.com
- Pinterest Content Unraveled! Tasty Pinning Tactics Served Hot By Michelle Ignacio, aimClear
- Small Biz Owners Want, But Can’t Afford, Social Media Help, MediaPost
- The Story Behind The New Twitter Spam Epidemic, Buzzfeed
- Twitter Would Like to Know Your Mother’s Birth Date, www.technologyreview.com
Video
- BroadbandTV Launches VISO Catalyst to Drive Growth of Online Video Partners, www.businesswire.com
- How Video Plays a Crucial Role in the Rise of Content Marketing, MarketingProfs
- Why YouTube Offline Videos Won’t Be a Game-Changer, variety.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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