Marketing Day: September 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Marketing Biz: PassTools, Facebook Highlight & Google Now

    This week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, expansion of Facebook Highlight and BuzzFeed’s purchase of Kingfish Labs. Conductor and Mass Relevance launched new products for enterprise marketers and Dice confirmed the validity of content marketing with a $20 million acquisition. [...]

  • Blogrolls Are On The WordPress 3.5 Chopping Block

    It could be the end of an era for one of blogging’s institutions, not to mention one of search marketing’s favorite ways to give and get links. The blogroll — or Link Manager as it’s currently known — is on the chopping block for the upcoming release of WordPress 3.5. The folks at WPBeginner noticed [...]

  • Walmart’s Local Facebook Strategy Isn’t Working, Study Says

    Walmart’s launch of 3,500 Facebook Pages last year for its local stores has had “very low consumer impact,” and the pages aren’t as popular as the Facebook pages of competing small businesses in similar local areas. Those are some of the findings from a new study by Recommend.ly, a social media tools/analytics company. Walmart launched [...]

  • Is Natural Talent Required To Be Successful Online?

    Every now and then someone will reach out to me claiming they can’t make money with affiliate marketing because they don’t have the same natural talent for it that I do. That statement makes me laugh every time I hear it. The fact is, there is not a single drop of natural talent in me when [...]

  • Reaching The Right Audience Through Facebook Ads

    More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location, interests, level of education, and more. These capabilities allow you to reach customers at a much deeper and more customized level. Instead [...]

  • IFTTT To Drop Twitter Triggers, Will Keep Twitter Actions

    Update: Due to new information, the original headline of this story has been changed. Please see the postscript at the end of the original article. If This Then That (IFTTT) is notifying users today that it will stop supporting Twitter-based “triggers” as of next Thursday, September 27th. But the service will still allow users to [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Conversion Optimization

Copywriting, Design & Usability

Mobile Marketing

Other Items

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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