Marketing Day: September 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Retail Web Sites Are Getting Slower; IE 10 Beats Firefox & Chrome, Study Says

    The top retail websites are slower to load than they were last year, and the problem is at its worst on Google’s Chrome browser — the slowest of three browsers measured in Strangeloop Networks’ Fall 2012 State of the Union study on page speed and web performance. Strangeloop measured the performance of the top 2,000 [...]

  • Stephen Colbert Mocks Apple Maps

    If you watch the Colbert Report, you know that host Stephen Colbert is a big iPhone fan. But issues with the new Maps in iOS 6 even caused him to work in a little dig last night. It was brief, in the intro, but funny. “I have got an iPhone 5,” he says, taunting the [...]

  • Report: Fewer Than 1% Of Sales Can Be Tracked Back To Social Media

    A new Forrester report titled “The Purchase Path of Online Buyers In 2012″ analyzes conversion paths on 77,000 orders to determine what sources returned the most revenue. While the report found a handful of high revenue sources (paid search, organic search, email) one clear cut source fell behind the rest: social media. The data showed that [...]

  • Tim Morse Out, Ken Goldman In As New Yahoo CFO

    This afternoon Yahoo announced that its new CFO would be Ken Goldman. Tim Morse, who had been CFO and acting CEO for a brief time, will be leaving shortly. Morse started in mid-2009. Goldman brings a solid tech-industry resume to the position. According to his bio on Fortinet site (still up): Ken Goldman is an [...]

  • The Long Tail Effect: Why Word Count Matters In Search Query Optimization

    Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site keywords and content development, as well as the queries being searched for. It can be tempting for marketers to optimize results for shorter queries and ignore the long tail, but how much traffic is overlooked this [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

General Internet Marketing

Internet Marketing Industry

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Mobile Marketing

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Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Jayme Soulati

    What an excellent resource; thanks, Matt! Thanks for including my interview with Feedblitz CEO, too!

  • Matt McGee

    Sure thing, Jayme – you’re welcome. :-)

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