Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Klout Gains Clout With Microsoft Investment
  

  Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in Klout. From Klout’s blog post today: To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed [...]

• Google Introduces “Local Discovery” App: Field Trip
  

  Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon. In short it’s a customizable “local discovery engine” that runs in the background on your smartphone (or connected tablet, though it’s not intended for [...]

• Time To Get Personal With Facebook’s Page Post Targeting
  

  Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we’ve been able to geotarget posts, we’d never been given the chance to say “hi” to the men (or women), between the ages of 18 to 35 (or 35 to 55) that were single (or [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing’s Social Sidebar Gains Klout Scores & People Recommendations
• Google Merges Insights For Search With Google Trends
• The Google Dance: Google’s Eric Schmidt and PSY Dance “Gangnam Style”
• Last Call – SMX East Starts Next Tuesday in NYC; All Access and Free Expo+ Passes Still Available
• Twitter Opens Up To More Crawling, But Do Search Engines Want Its Search Results In Theirs?
• Google No Longer Passes Search Referrer Data In iOS 6 From Safari Search Box
• Understanding SEO Friendly URL Syntax Practices
• Google Celebrates 14 Years With Special Logo (Here Are The Past Google Birthday Logos)
• Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click
• SEARCH LOLZ: Internal Memes From Googlers Leaked (And Some Are Rather Damning)
• Closing The Loop From Mobile Search To Mobile Payment Systems
• Google Street View Coming To Google Maps For Mobile, For Both iOS & Android

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Site Maintenance (& Avoiding Potentially Costly Mistakes), www.sugarrae.com

Analytics

• Metrics Are Easy; Insight Is Hard, blogs.hbr.org
• Creating Shortcuts in Analytics, www.dkssystems.com
• Google Analytics Mobile App SDK Updates – iOS6 Support And More, Google Analytics Blog

Blogs & Blogging

• Appearance Matters: How To Format Your Blog Posts For Social and Linkbait Success, www.searchenginejournal.com
• How Blog Comments Attract Traffic, www.stayonsearch.com

Business Issues

• Apple seeks patent for Siri automated assistant, appleinsider.com
• Google exec released in Brazil, news.cnet.com
• RIM’s 2Q Earnings Beat Expectations; Shares Up 14%, Wall Street Journal
• Yahoo Products Must Now Ship In 6 Months, Business Insider

Content Marketing

• How Content Works, Web Ink Now
• How to Secure Budget for your Content Strategy, www.stateofsearch.com
• Viral Marketing: Ain’t Nothing Old About Old Spice, blog.compete.com

Conversion Optimization

• 7 Social Psychology Studies to Help You Convert Prospects into Paying Customers, www.copyblogger.com

Display & Contextual Advertising

• 4 Benefits of Using Facebook Ads, dailyseotip.com
• The 30 Biggest Social Media Advertisers Of 2012, www.businessinsider.com
• Yahoo! and Media.net Launch Contextual Ads for Web Publishers, Yahoo Press Releases

Email Marketing

• Why Email Marketing Is Alive And Thriving, socialhabit.com

Mobile Marketing

• Google Play hits 25 billion downloads, google-au.blogspot.com
• Summer Mobile Commerce Traffic Trends Post-Mortem, www.getelastic.com

Social Media

• Top 10 Social Customer Service Tips From the Conversocial Team, www.conversocial.com
• 30 Pinners You Should Follow Right Now, socialtimes.com
• Announcing the App.net Developer Incentive Program, blog.app.net
• Get prepared to scale social media, www.smartinsights.com
• Introducing Facebook Gifts, newsroom.fb.com
• Kickstart Your Social Media Lead Generation with Machine Learning Part 2: Best Practices, blog.jugnoo.com

Related Topics: Channel: Other | Marketing Day

About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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