Marketing Day: September 27, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Survey: 71% Of Companies Concerned Over Social Media Risks, But Only 36% Provide Employee Training A recently published survey examining corporate social media risks and rewards from advisory firm Grant Thornton […]
Matt McGee on September 27, 2013 at 4:04 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Survey: 71% Of Companies Concerned Over Social Media Risks, But Only 36% Provide Employee Training
A recently published survey examining corporate social media risks and rewards from advisory firm Grant Thornton found that 71 percent of the executives polled said their company was concerned about possible risks posed by social media, but only 36 percent reported having social media training. The report included a 32-question online survey that was completed […] - Twitter Quietly Adds Website Analytics (& You’ll Love It)
Did you know you can see how your website is performing on Twitter? You can see all the tweets that link to your website, whether or not they include your @username. You can see tweets that link to any specific page on your website. You can see how often Twitter users click on links to […] - Facebook Users Will Soon Have More Control Over The Ads It Displays
Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users’ news feeds. The algorithm determines what ads to show Facebook users. What’s changing? The company says it is putting greater emphasis on feedback from users about the ads they see. When users report or hide ads, they’ll […] - Google Unveils New “Hummingbird” Search Algorithm For “Precise & Fast” Results
Big news in the search world yesterday. Google announced that it is using a new search algorithm called “Hummingbird” to sort through its millions of facts and billions of web pages. The system takes its name from the more “precise and fast” results that it is intended to deliver. Panicked about a sudden loss of […] - Budgeting For Email Marketing: How To Invest In The “Killer App”
Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in our industry, I was interested in her point of view on a question I often ponder, so I approached after her presentation and asked for it: “If email consistently has the highest conversion rate […] - Remarketing For Search: Approaching The Promise Of Digital Marketing
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive advancements in targeting, tracking and user insights, John Wannamaker’s adage — “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” — may still […] - Strike That From The News Feed: Facebook Now Allows Users To Edit Posts
It’s happened to everyone at one time or another. It might have been an ill-conceived auto-correct, an errant vowel, grammar goof, or maybe just an unpropitious update. Have no fear fellow Facebookers, the ability to update posts is now here to save the day. Right now, all Facebook posts can be edited on the web […] - No Data For You: SEO Experts Offer Opinions On Google’s Move To Withhold Even More Search Term Data
Google quietly confirmed earlier this week that it would be encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify their sudden decision to withhold the data: We added SSL encryption for our signed-in search users in 2011, as well as searches from […] - Google Is Hitting The Road To Drum Up Interest In Google Glass
Google is taking Google Glass on the road. The company has announced plans to visit cities around the U.S. and give locals a chance to not only learn about Google Glass, but also to give the device a hands-on try. … we’re going to start bringing Glass to cities across the US so you can […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs
- Live @ SMX East: The Coming “Entity Search” Revolution
- “100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data
- Local Voice Search Wars And The Opportunity For Businesses
- SEO Talent In High Demand — How To Hire An SEO
- Bing(ing) It On At A Seattle Seahawks Football Game [Photos]
- Google Celebrates 15th Birthday With #GoogleBirthday Piñata Logo & Game
- FAQ: All About The New Google “Hummingbird” Algorithm
Online Marketing News From Around The Web:
Affiliate Marketing
- Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer, Affiliate Marketing Blog
Analytics
- Devtodev announces beta of all-in-one mobile analytics platform, www.insidemobileapps.com
Blogs & Blogging
- 3 Easy Tips for Improving Blog SEO, www.iblogzone.com
- How Facebook’s Story Bumping Will Work Wonders For Bloggers, www.revenews.com
- Less Known Tips to Secure WordPress Blogs, Search Engine People
Business Issues
- Ballmer bids tearful farewell to Microsoft, promises it will ‘deliver the next big thing’, The Verge
- Microsoft Received 37,196 Gov Requests For Data Impacting 66,539 Accounts In First Half Of 2013, TechCrunch
- France moves closer to fining Google over data privacy, Reuters
Content Marketing
- 4 Ways to Generate Content From Every Employee You Have, The Sales Lion
- Is Content Marketing Replacing Traditional Advertising?, www.revenews.com
- How to Create an Influencer Plan that Drives Your Content Marketing, Copyblogger
- How to Increase Content Quality While Growing Your Google Plus Authority [Video], www.ryanhanley.com
- Top 4 Content Marketing Mistakes—and How to Avoid Them, www.onlinemarketinginstitute.org
Copywriting, Design & Usability
- What Part of A Web Page Gets the Most Attention? [Infographic], Get Elastic
- How to Write Like a Hipster (And Be Professional Too!), Crazy Egg
Display & Contextual Advertising
Email Marketing
- The New & Improved Signal Spam Feedback Loop, blog.returnpath.com
General Internet Marketing
Mobile/Local Marketing
- Who’s Using Mobile Location Services?, eMarketer
- Mobile – Consumers Open to (Some) Mobile Interactions With (Some) Brands, MarketingProfs
- Opera’s State of Mobile Web report shows how Americans browse on their phones, and when, business.opera.com
Reputation Management
- Fake reviews on Yelp?! Don’t worry, we’ve got your back, officialblog.yelp.com
Social Media
- 5 Essential Social Sharing Buttons for Your Site, Small Business Trends
- August 2013’s Top Social Content Publishers, blog.newswhip.com
- Comprehensive Guide to Rebranding Across Social Networks, 3qdigital.com
- How Images Become Viral on Google+, www.technologyreview.com
- How to Find Influencers Who Already Want to Share Your Content, KISS Metrics
- The line between personal and professional in social media, www.trackur.com
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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