Marketing Day: September 30, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque […]
Barry Schwartz on September 30, 2013 at 5:03 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments
A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition ecosystem can be. ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of contract, claiming […] - France To Fine Google On Privacy, Low UK Taxes Draw Ire
Google’s European woes continue. The outcome of the antitrust settlement negotiations is still uncertain and it’s not clear that Google will “get off” without more concessions. Now, European privacy complaints against Google have come to a head, with France all but promising to fine the company. The Wall Street Journal is reporting that France’s privacy regulator, […] - Gmail App Update Points To Arrival Of Mobile Ads
Unlike the desktop version, Gmail apps have remained ad free. It now appears with the latest Android Gmail update, that’s going to change. Artem Russakovskii of Android Police dug in to version 4.6 of the Android Gmail app and found evidence that, while likely not live yet, ads are coming. The code below suggests users […] - Report: Facebook To Start Giving Social Data To TV Networks
Facebook is set to start giving data to TV networks showing how much activity about their programs is happening on the world’s biggest social network. The Wall Street Journal is reporting that the data will be basic, at least in the beginning, with networks learning how many Facebook users liked, shared or talked about individual […] - Apple Ranks #1 On Best Global Brands List, Ending Coca-Cola’s 13-Year Reign In Top Spot
According to Interbrand’s newly released 2013 Best Global Brands report, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google, which ranked No. 4 last year, also beat Coca-Cola, taking the No. 2 position this year. After 13 years as the No. 1 global […] - Using Indices For Digital Analytics: Opportunities And Pitfalls
It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It’s Marketing Analytics 101. But there is still some debate as to what an index is – and often, indices can be misused. But because each individual index can be used by marketers to help understand […] - See The SMX Social Media Marketing Agenda & Keynote – Two Weeks Left To Save $300 On All Access Passes
Proven tactics for getting the most from your paid, earned and owned social media programs. That’s what you’ll get by attending SMX Social Media Marketing, November 20-21 in Las Vegas. The agenda features sessions on social media advertising, content marketing, analytics, and conversions, including: Facebook & Advanced News Feed Optimization Social For The Sale & […] - Report: iPad Has “Passed The Baton” To Android Tablets
ABI Research released a report speculating that “Apple’s iPad family of products has passed the baton to the Android ecosystem.” Based on IDC shipments estimates of Android tablets vs. iPads, as well as tablet revenues, ABI argues that Android tablets are now outselling iPads. ABI estimated that Android tablets generated half of all tablet sales […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search
- Google’s Matt Cutts: NoFollow Attributes On Internal Links Don’t Hurt But Generally Don’t Do It
- The Local Marketer’s Guide To Apple Maps for iOS7
- Japan Tells Webmasters Not To Use Google Maps Over Disputed Territory
- Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm
- You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves
- See The SMX Social Media Marketing Agenda & Keynote – Two Weeks Left To Save $300 On All Access Passes
- Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices
Online Marketing News From Around The Web:
Affiliate Marketing
- What Every Advertiser Should Know About International Affiliate Marketing, performancein.com
Analytics
- Six Visual Solutions To Complex Digital Marketing/Analytics Challenges, www.kaushik.net
- Data at your fingertips: A new version of the Google Analytics App for Android, Google Analytics Blog
Business Issues
- The Glass Development Kit Launch Will Finally Allow Glass To Live Up To Its Potential, TechCrunch
- Twitter plans to make its IPO filing public this week, qz.com
- Why the NFL made Twitter its first social draft pick, CNET
- AOL To Start Advertising on TV Again, With Commercials For Gathr, All Things D
- Yahoo agrees to pay damages to Singapore Press Holdings, ending copyright infringement lawsuit, The Next Web
Copywriting, Design & Usability
- Google Web Designer beta now available: Build beautiful HTML5 creative with ease., AdWords Agency Blog
Domaining
- New gTLD Registration Strategies: Preparing for the Inevitable, www.circleid.com
- Sedo.com New gTLD Study Says 59% Said They Would Consider Using a Domain Other Than .Com, The Domains
Internet Marketing Industry
- DG MediaMind, Marin Partnership To Automate Data Integration, MediaPost
- Major League Social Media! – Spotlight Interview with Keith Beise from the Minnesota Twins Baseball, www.mnsearch.org
- MD Plans ‘Global Domination’ of Performance Marketing World, performancein.com
Mobile/Local Marketing
Other Items
- Foursquare, Twilio, Automattic Among Latest To Join Demand For More Disclosure On US Data Requests, TechCrunch
- With App Passwords, Your Yahoo Account Is Now More Secure, Yahoo
Reputation Management
- Online Reputation Management (ORM): A Quick Guide, Search Engine Watch
Social Media
- Five retailers that do care about Google+, eConsultancy
- Here’s why Twitter, not Facebook, is the place to discuss Breaking Bad and other TV shows, The Next Web
- I’m Still Not Sold on Klout, Mack Collier
- Instagram Stabbing Itself By Leaving Twitter Cards Off, hunterwalk.com
- What is the Facebook Algorithm?, BruceClay.com
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