Marketing Day: September 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Kindle Ads: The Amazon Bait & Switch

    Nowhere in the promotional messaging yesterday for the new “Kindle Family” of tablets did Amazon mention the fact that Amazon “Special Offers” and full-color “Sponsored Screensavers” (read: ads) will show up on the lockscreen. This program was initiated originally to bring down the price of the entry level Kindle eReader, which costs $69 today. Purchasers [...]

  • Marketing Biz: Adobe Social, Deal Junkies & Bitchy Tweets

    This week I am reminded of Voltron, narcolepsy and Burn Notice. Confused? Let me explain. The Hootsuite acquisition of Seesmic and Nebula funding remind me of Voltron. The title of the piece about eBay acquiring Svpply makes me think of My Own Private Idaho and, thus, narcolepsy which is what seems to be happening to [...]

  • Q3 Isn’t Over Yet: 12 Strategies For Affiliate Marketing In September

    It’s that time of year when the last remnants of summer are still lingering, though we’re not quite into the full swing of our holiday marketing efforts. Most advertisers and publishers are currently in the midst of Q4 planning. Meanwhile, many consumers are delaying bigger purchases until the holiday season. However, don’t let this seemingly [...]

  • How To Get Your Mobile Site Found

    In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website? If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic [...]

  • Facebook Runs Strange Political News Quiz, Says It Was A Test

    Did you get an invite on Facebook to be surveyed about your experiences on the social network, only to find the actual survey turned into a bizarre political news quiz? I did, as did others. Facebook’s now stopped the survey, saying it was an incomplete test that got out into the wild. Got A Minute [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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