Marketing Day: September 9, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Edmunds.com Settles With Texas Marketing Firm Over Fake Reviews A Texas marketing company that was accused of registering more than 2,000 fake accounts to write car dealer reviews on Edmunds.com has […]
Matt McGee on September 9, 2013 at 5:00 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Edmunds.com Settles With Texas Marketing Firm Over Fake Reviews
A Texas marketing company that was accused of registering more than 2,000 fake accounts to write car dealer reviews on Edmunds.com has agreed to a ban on using the site. That’s part of a recently announced settlement between Humankind Design and Edmunds.com, which also calls for Humankind to pay a portion of Edmunds.com’s legal fees […] - Embedded Posts & Automatic Authorship Attribution Arrive On Google+
Today at TechCrunch Disrupt two major enhancements were announced for Google+ that are geared towards bolstering sharing and making authorship attribution easy. The one commonality between the two updates? They work outside of Google+, one change affects webmasters and the other can been seen within the Search Engine Results Pages. Embedded Posts On the heels […] - Google Adds AdSense Revenue As A Testing Objective In Content Experiments
Google announced today the addition of AdSense Revenue as an experiment objective in Content Experiments. The addition allows AdSense publishers to run A/B tests on Google Analytics Content Experiments Platform that focus specifically on increasing AdSense revenue. Publishers must link their Google Analytics accounts to AdSense accounts in order to use Content Experiments. Once the […] - Report: One Quarter Of Tablet Video Views Happen In Primetime, CTR On Pre-Roll Ads Higher On Mobile Devices
Tubemogul, the programmatic video ad buying platform, issued its latest quarterly report on mobile video viewing habits and found tablet users adopting the traditional primetime viewing habits of TV viewers. The report shows smartphone and tablet video viewing habits are fairly consistent until evening. Beginning at 7 p.m., tablet usage escalates, peaking at 11 p.m. […] - Instagram Ads Coming, Seeks To Avoid Facebook’s Missteps
Ads are coming to Instagram next year. That fact is confirmed in a Wall Street Journal article that offers a profile of Facebook’s Emily White (now Director of Business Operations at Instagram) in which the subject of advertising on the app is broadly discussed. The piece conveys that she’s functioning as the Sheryl Sandberg of […] - The Hidden Secrets To Improving Attribution Models
Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a recent study conducted by eConsultancy found that only 54 percent of companies are yet using any form of marketing attribution. The reasons for this vary, and they range from staffing to cost to time. Add to that the complexities of […] - Q&A With Google On The New Gmail Inbox Tabs
It’s been about three months since Gmail introduced its Inbox Tabs, a change designed to help users be more organized with their email but one that’s made many email marketers nervous. How’s the launch been going? Is there a secret to not being shuffled into the “Promotions” area? The answer to these and other questions, […] - Google Stays Quiet On StellaService Ratings Integration Launch, Despite Fall Rumors
Back in May, Google announced a partnership agreement with online customer service ratings firm StellaService. The licensing deal is designed to bolster the search giant as the go-to destination for product search. The actual integration has yet to launch, and Google is remaining quiet on any roll-out details. A Forbes report earlier this week claims […] - Amazon Getting Ready To “Fork” Market With Free Smartphone
Former Wall Street Journal writers Amir Efrati and Jessica Lessin are reporting that Amazon is considering offering its forthcoming “forked” Android handset(s) for free. According to the article: There are many unanswered questions about the plan and what strings will be attached for customers. One of them is whether Amazon would require its smartphone owners […] - eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year
A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate. As a consistent top spender in digital paid media, eMarketer reports the retail industry will […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Adds Automatic Authorship With Google+ Sign In
- Foursquare Adds Menu Items To Search Capability
- Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale
- Future SEO: String Entity Optimization
- Network with Your Marketing Peers at SMX East – October 1-3 in NYC
- 10 Tips For Using YouTube To Kill At Local SEO
- New Concessions From Google Seek To Avoid EU Antitrust Penalties
- Bing Details Four Ways Not To Build Links
- Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
- Bing Ads To Launch Excel Add-In To Streamline Campaign Management
Online Marketing News From Around The Web:
Analytics
- The seven stages of startup analytics grief, spenczar.com
- 10 useful custom Google Analytics reports and dashboards for publishers, econsultancy.com
- Beginner’s guide to Google Analytics: Setting up your Goals, www.steamfeed.com
- Custom GA Reports and Segments for AdWords Traffic, Luna Metrics
- Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters, KISS Metrics
- Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!, www.kaushik.net
- How to report Organic Keywords Performance in the world of ‘Not Provided’, Web Analytics World
- How To Use Google Analytics To Create Killer Content, www.openforum.com
- The Big Content Real-Time Dashboard Template, Portent
Blogs & Blogging
- An In-Depth Guide To Developing And Planning Your Quarterly Editorial Calendar For Your Blog, www.blogmarketingacademy.com
- How an Independent Video Production House Makes Seven Figures with the Help of Two Insanely Useful Blog Posts, Copyblogger
- No Comments On The Blog!, soulati.com
Business Issues
- Apple Plans Major Expansion of Its In-House Design Team, Ad Age
- Facebook exec: We’re solely focused on being a mobile platform, VentureBeat
- Twitter Said To Acquire Mobile Ad Startup MoPub, TechCrunch
- Google’s betting big on Kirkland, crosscut.com
- Google’s New, Flatter Logo Has Been 14 Years In The Making, www.fastcodesign.com
- Groupon Acquires Last-Minute Travel App Blink, www.businesswire.com
- Livefyre Acquires Storify. The Story is Just Beginning., blog.livefyre.com
- Re-imagining Video For Mobile with Yahoo Screen, yahoo.tumblr.com
- Yahoo News names Megan Liberman new Editor in Chief, yahoonews.tumblr.com
- Yahoo’s new logo makes it look more like a cosmetics brand than an internet company, qz.com
Conversion Optimization
- 7 Simple A/B Tests That Can Increase Conversions by 10% or More, www.quicksprout.com
- How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4, MarketingProfs
Copywriting, Design & Usability
- Responsive Web Design Case Study: Crédit Agricole, usabilitygeek.com
Ecommerce
- 3 Examples of Great Ecommerce Content Marketing, www.wordstream.com
General Internet Marketing
- New Logos Don’t Fix Marketing Problems, blog.marketo.com
- The Marketing Of Things, www.twistimage.com
- Why Marketing Automation May Be Killing Good Marketing, www.onlinemarketinginstitute.org
Internet Marketing Industry
- ANA Survey Reveals Marketers Moving More Functions In-House, www.ana.net
- Latest Release of BuzzBoard Uses Predictive Data to Accelerate Digital and Traditional Media Sales, PR Web
Mobile/Local Marketing
- Android, Apple Continue to Consolidate US Smartphone Market, eMarketer
- Travelers Seek Out Local Info via Mobile, eMarketer
- Use Google Glass And New App Glashion To Buy Fashion Items You Spot On The Go, TechCrunch
Other Items
- Google, Yahoo, Facebook Ask For Right To Release FISA Requests, thenextweb.com
Reputation Management
Social Media
- Americans More Likely to Share “Funny” Than “Important” Content on Social Media, www.marketingcharts.com
- Hashin’ It Out: What you need to know about marketing with Google+ Hashtags, blog.ubervu.com
- How Macy’s uses Facebook, Twitter, Pinterest and Google+, eConsultancy
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech