Marketing Day: The Content Battleground, Facebook’s App Analytics & The Unofficial Death Of Google+
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on April 7, 2015 at 5:10 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- NCAA March Madness Delivers More Than 10 Million Video Ad Views
iSpot.tv says AT&T’s video ad “Strong Nickname” ranked No. 1 when analyzing digital SOV for brands during NCAA tournament. - Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App
Consumer and child advocacy groups sign letter to FTC, claiming the app fails to separate commercial content from non-commercial content. - Custora Raises $6.5 Million In Series A Round
Funds will be used to grow the start-up’s predictive analytics marketing platform. - The Content Battleground: The Importance Of Measurement
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. - How Google Could Make Billons Off Belly Button Lint
Letting advertisers leverage first-party data in search could be a big boon for Google and for those advertisers, believes columnist David Rodnitzky. - Facebook’s New Analytics For Apps: A Look Under The Hood
The social network’s free service puts it head-to-head against Google in the analytics market, but is it game-changing? Columnist Josh Manion takes a look. - Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans
Facebook is poised to overtake YouTube as the leading video advertising platform. - What The Unofficial Death Of Google+ Means For Marketing
As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. - Expanding Its Services, Square Launches Email Marketing With A Twist
Today Square is launching “Square Marketing.” The simplest way to describe it is: email marketing with associated CRM capabilities. - Bring Your Team To SMX Advanced – Save Up To 20%
SMX Advanced delivers expert-level tactics on SEO, paid search, social, mobile and more. Sending your team multiplies the benefits. Your results will improve and your team’s morale will soar. - Google, Apple, Facebook & Microsoft Among Major Brands Buying .sucks Domains
Controversial new domain costs $2500 per year for trademark holders. Microsoft confirms registrations, says it has no plans to ever use its domains. - Twitter Cleans Up “Quote Tweet” & Tweet With Comment Functionality
Quoted tweets now display as embeds instead of text; changes are rolling out for iPhone and web users with Android “coming soon.”
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Report: Google To Launch Search Service To Connect Searchers To Home Service Providers
- Why You Must Account For Seasonality In SEO & SEM Projections
- Google Bolding Answers, Not Just Queries, In The Search Results
- How Google & Other Voice Search Engines Focus In On Your Voice
- DuckDuckGo Adds Instant Answers For Nearby Parking, Online Courses & UV Index Risks
- Generalists Vs. Specialists In SEO: What’s The Best Approach?
- Bring Your Team To SMX Advanced – Save Up To 20%
Online Marketing News From Around The Web:
Analytics
- 3 Metrics You Must Know to Optimize Your Paid Traffic, blog.crazyegg.com
- The Future Of Big Data Looks Like Streaming, readwrite.com
Blogs & Blogging
- 6 Pitfalls to Avoid in Your Corporate Blog, www.martechadvisor.com
- 7 Potent Tips for Creating a Travel Blog Unlike the Rest, www.copyblogger.com
- How Long Should Posts Be?, www.problogger.net
- How Sun Life Financial Turned Their Blog Into a Lead-Gen Machine, contently.com
Business Issues
- Apple Acquired Search Startup Ottocat To Power The “Explore” Tab In The App Store, techcrunch.com
- Google is now bigger than Exxon Mobil, qz.com
- Google Moderator is shutting down on July 31, 2015, venturebeat.com
- Now You Can Embed Images And GIFs From Imgur, TechCrunch
Content Marketing
- 10 Content Marketing Lessons We Learned From Buffer’s AMA, contently.com
- 10 Tips For Creating Catchy Headlines, www.koozai.com
- Content Launch CEO Helps Small Business Content Marketing, contentmarketinginstitute.com
- Fix Your Broken-Record Content Strategy, www.socialmediaexplorer.com
- How Native Advertising Fits Into Content Marketing, www.verticalmeasures.com
Conversion Optimization
- 5 Expert Tips That Will Get You On the Road to Conversion, unbounce.com
- Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads, blog.marketo.com
- The Strategic Approach to Split Testing, blog.kissmetrics.com
Copywriting, Design & Usability
- 3 Tips to Write an Effective Press Release, www.martechadvisor.com
- Mobile Usability Testing – From Recorders And Rigs to Google’s Tools, usabilitygeek.com
- Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy, www.marketingprofs.com
- Visual Test-Driven Development For Responsive Interface Design, www.smashingmagazine.com
- When Change Is Constant: A Spiral UX Design Model, www.uxmatters.com
- Writing Is Design, Too, www.uxmatters.com
Domaining
- Slicing the data: Top 50 “Premium” gTLDs, domainnamewire.com
Ecommerce
- Amazon woos eBay’s once-loyal merchants with faster sales growth, www.internetretailer.com
- How Shipping Methods and Policies Affect Conversions, www.practicalecommerce.com
- How to drive ecommerce sales using quizzes, econsultancy.com
- Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests, streetfightmag.com
- Online shoppers say: Bring on the drones!, www.internetretailer.com
- The Value of Inbound Marketing for eCommerce Sites, www.goinflow.com
- Walmart And Target Being Crowded Out Online By Amazon Prime, Forbes
Email Marketing
- 7 Steps to Create a Winning Subject Line, www.martechadvisor.com
- A sure-fire way to boost returns from email marketing, www.internetretailer.com
- Delivering Better Mobile Email Messages, www.uxmatters.com
- Email marketing automation: are you aware of the benefits?, econsultancy.com
- Instagram & Email Marketing: The Power of the Contest, blog.movableink.com
- The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto, www.verticalresponse.com
- Welcome to the Off-Season…Now Get to Work, blog.returnpath.com
General Internet Marketing
- A New Way For Digital Marketers to Learn, www.convinceandconvert.com
- New Era of Marketing Requires New Skills, contentmarketinginstitute.com
- So Which Brand Won March Madness?, www.adweek.com
Internet Marketing Industry
- Janrain Launches First Customer Identity Management Platform in China, www.marketwired.com
- Kia Sorento Helps Kickstart Your Next Adventure with a New Campaign on Yahoo, www.kiamedia.com
- Media and Marketing Agency DWA Chooses DataXu As Global Programmatic Partner, www.prnewswire.com
- Merkle Acquires Digital Analytics Consultancy, Pointmarc, www.merkleinc.com
- Monetate Launches Solution for Mobile App Personalization and A/B Testing, PR Newswire
- Nexmo Disrupts Consumer Experience by Enabling Brands to Engage Consumers Through Chat, www.prnewswire.com
- ON24 and Act-On Software Announce Integration, www.on24.com
- Origami Logic Content Cards: Connecting Creative Assets and Performance Data Across Channels, www.origamilogic.com
- ShowClix Launches Industry-First Digital Assistant, finance.yahoo.com
- Specific Media Unveils Direct Match – The Next Evolution of Direct Ad Targeting, specificmedia.com
MarTech
- Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology, blog.marketo.com
- Portrait of a Chief Data Officer, www.cmswire.com
- Retailers’ Big 2015 Purchase? Tech, www.emarketer.com
- Why Your Content Management System Must Be Omnichannel-Ready, www.marketingprofs.com
Mobile/Local Marketing
- Best-practice tips for push notifications, www.mobilecommercedaily.com
- Can DOZ Help You Find the Best Local Marketers?, www.cmswire.com
- Five Reasons Your Mobile Strategy Isn’t Working and What to Do About It, www.marketingprofs.com
- Mobile Is Eating Everything, Including Ad Tech, adexchanger.com
Social Media
- Kifi Debuts A “Deep” Search Engine For Twitter Based On Your Own Tweets, TechCrunch
- 33 Social Media Facts and Statistics You Should Know in 2015, www.jeffbullas.com
- 5 Ways Brands Can Use Instagram’s New Post Notifications, simplymeasured.com
- 8 Offline Social Skills You Should Carry Into Your Social Media Efforts, blog.kissmetrics.com
- 9 Ways to Humanize Your Brand With Social Media, www.socialmediaexaminer.com
- Are your social media staff too young?, econsultancy.com
- Brands love star Instagrammers, but disclosure is elusive, digiday.com
- Color and Fade, blog.instagram.com
- Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares, www.jonloomer.com
- Facebook Ads: Locals vs. Tourists, www.clixmarketing.com
- Facebook Gives WPP New Ways to Sail Its Data Sea, adage.com
- First Look: Brand Carousel Ads Roll Out, blog.business.instagram.com
- How and When to Publish Content to Ensure Maximum Shares, blog.bufferapp.com
- How To Attack Social Media ROI Like a Pro, blog.raventools.com
- Judge: It’s OK to Serve Divorce Papers Via Facebook, blogs.wsj.com
- One Hundred Percent Increase in Social Traffic! Now What?, www.rimmkaufman.com
- Pinterest Marketing: Your Complete Guide to Pinterest Success, www.socialmediaexaminer.com
- Report: How Social Spam Distorts Data Insights, www.adweek.com
- Social media was the other big winner at Nigeria’s historic elections, qz.com
- Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts, www.komarketingassociates.com
- The Science of Persuasion in Social Media, www.searchenginejournal.com
- Twitter, Please Don’t Advertise On My Profile Page, The Next Web
- Why Should Publishers Trust Facebook with Their Content?, www.adweek.com
Video
- Madonna to Premiere New Video on Meerkat, Forgets Tidal, The Next Web
- Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland, www.toprankblog.com
- How one publisher relies heavily on YouTube, just not to make money, digiday.com
- How Tiny Cooking Videos are Blowing Up on YouTube, www.reelseo.com
- More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015, www.adweek.com
- Why Aren’t Marketers Periscoping Their Meerkat Sessions Yet?, adage.com
- YouTube Metrics: What They Really Mean, 3qdigital.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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