Marketing Day: Twitter Revenue Up, How To Beat Amazon & An Interview With Duane Reade
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent Twitter delivered a very strong quarter. One might even call it a home run. Certainly it surprised analysts and investors who […]
Amy Gesenhues on July 29, 2014 at 5:00 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent
Twitter delivered a very strong quarter. One might even call it a home run. Certainly it surprised analysts and investors who had been more modest in their projections. Its Q2 2014 revenues were $312 million, which was substantially above financial analysts’ consensus estimates. In addition, earnings beat estimates by a penny. Its user numbers also […] - Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks
Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you’d […] - Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager
As part of the Walgreen’s family of drug stores, New York’s Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade’s Public Relations and Digital Communications Manager Calvin Peters, […] - Yelp’s New Video Feature Lets Users Upload 12-Second Videos Via Their Phone
After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now upload three- to twelve-second videos of local businesses via their Yelp mobile app. Yelp said it doesn’t want the videos to be considered “video reviews,” but instead offer users the chance to see […] - Holiday Inn Celebrates Extraordinary Journey With #JourneyOn Social Campaign
Holiday Inn is out with an inspirational campaign that highlights the incredible achievements of those who have been dealt setbacks in life. One such story introduces us to Scott Rigsby, who lost his lower legs when he was 18. He was told he would never walk again. As part of Holiday Inn’s Journey to Extraordinary, […] - 100 Internet Marketing Experts Speaking at SMX in NYC
More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, September 30 – October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next year. You’ll hear from: […] - Are We Making Money At Digital Marketing – Or Losing It?
Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn’t a surprise, given the expectations of incandescent brand […] - How To Beat Amazon As An Online Retailer
It’s been amazing to watch Amazon’s transformation from online bookstore to ecommerce juggernaut. Today, Amazon sells everything under the planet, fulfills ecommerce for thousands of companies, hosts major websites, enables crowdsourcing, and may even offer drone-driven product delivery someday. The company is now worth more than $160 billion – that’s more than Target, Macy’s, Sears, Nordstrom, […] - Winning At #RealTimeMarketing On Twitter
The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing Twitter’s real-time marketing capabilities. Whether it’s being present in those significant moments across the globe, or driving engagement for marketing campaigns, Twitter has proven to be an essential way for brands to become a part […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- SPONSOR MESSAGE: Content Marketing & Link Building Together
- Bing Ads Is Getting A Slick New Look That Will Feel Familiar
- Spanish Law To Force Google To Index And Pay For Local News
- Ratings Come To Google Product Listing Ads In The U.S.
- 100 Internet Marketing Experts Speaking at SMX in NYC
- Run Your Established SEO Like PPC & Maximise ROI Long-Term
- 8 Small Tweaks That Can Deliver Big Link Building Results
- How To Generate Experience Reviews For SEO – Part II
- Yandex Q2 Revs Up 32 Percent, Queries, Paid Clicks Up Too
- Bing Site Safety Page: Explains Why Sites Are Flagged In Bing’s Search Results
- Bing Maps API Improves Mapping Imagery
Online Marketing News From Around The Web:
Blogs & Blogging
- BMW Runs the First Ads on Medium, Twitter Founders’ Blogging Platform, adage.com
- The Cure for Blogging Procrastination, pushingsocial.com
- The Nerds-Eye View on Blog Comments: Why They’re Awesome and Also Completely Unimportant, www.scribewise.com
- The Worst Article I’ve ever Read About Business Blogging and Comments, www.thesaleslion.com
Content Marketing
- 7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance, www.copyblogger.com
- How ‘Customer Marketing’ Leads To Improved Content Quality, authoritylabs.com
- How To Write Persuasive Research-Backed Content, blog.bufferapp.com
- Rocking The Digital Asset Management Stage of Content Marketing, contentmarketinginstitute.com
Conversion Optimization
- Why Conversion Tracking For Facebook Ads Is Important, blog.crazyegg.com
Copywriting, Design & Usability
- 9 Awesome Examples of Copywriting Headlines (That You Can Steal!), blog.kissmetrics.com
- Crucial Design Flow: The 4 Fold Thought Path Marketers Need To Walk To Make Money, www.searchenginepeople.com
- Grow Your Business with Evolutionary Website Design, www.imageworkscreative.com
- Presenting Your Work to Executives: 8 Tips for UX Designers, www.usertesting.com
Domaining
- Finally, well-targeted new top level domain name marketing, domainnamewire.com
- Google Domains Invites Available Through Google Employees, www.thesempost.com
Ecommerce
- Many e-retailers plan to start holiday marketing in September, www.internetretailer.com
- Retailers: Don’t Give Up Control of Your Data, adage.com
- Start Selling Now! Huge List of Shopping Carts for Ecommerce, smallbiztrends.com
- What is the biggest mistake retailers make in social?, digiday.com
- Who’s Penny-Pinching When It Comes to Online Shipping?, www.emarketer.com
Email Marketing
- How to Stop Your Welcome Email From Being a Dead End, unbounce.com
General Internet Marketing
- Top 10 Questions for Choosing a Digital Marketing Agency, www.swellpath.com
- What Digital Marketers Can Learn from Frank Lloyd Wright, www.silverpop.com
Internet Marketing Industry
- 5 CMO-Exec Pairs at GE, Taco Bell, Walmart, Dell and Levi’s Who Are Nailing Digital Marketing, www.adweek.com
Mobile/Local Marketing
- 5 Benefits of Having a Mobile TV App Over YouTube, www.reelseo.com
- 5 Ways to Make Creative More Mobile Friendly, blog.returnpath.com
- A Development Dilemma: Mobile App or Mobile Website?, www.bluefountainmedia.com
- App Discovery Driving Mobile Content Consumption, relevance.com
- Brands Big Challenge: Making the Mind Shift to Mobile, adage.com
- Google Wallet vs. Amazon Wallet: Which mobile payment app deserves to manage your money, PC World
- Google’s Effort to Trademark ‘Glass’ Clears Hurdle, Wall Street Journal
- The Truth About Mobile Advertising? It’s a House of Cards, www.adweek.com
- Why retailers should retarget mobile consumers on Facebook, www.internetretailer.com
- Why Won’t People Buy Google Glass? Hint: It’s Not About Privacy or Looks [SURVEY], Glass Almanac
Social Media
- Facebook Forces Users Worldwide To Download Messenger For Mobile Chat, TechCrunch
- 25 Facebook Facts and Statistics You Should Know in 2014, www.jeffbullas.com
- 3 Tools to Create a Social Media Hub, www.socialmediaexaminer.com
- 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing, www.convinceandconvert.com
- A Brief History of #Twitter (2006-2014), www.mediabistro.com
- Facebook Pushing Messenger, Removing Messages from iOS, Android Apps, allfacebook.com
- Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics, www.jonloomer.com
- How Facebook’s fancy New York office explains its management philosophy, qz.com
- How to Stand Out on Pinterest with 4 Simple Tweaks, blogs.constantcontact.com
- Instagram vs. Vine: Which Is Better for Ecommerce?, www.practicalecommerce.com
- LinkedIn: A Global Economic Platform, www.jeffkorhan.com
- Pin for the Win: How to Market Your Brand on Pinterest, blog.marketo.com
- Privacy Groups Take Aim at Facebook’s Tracking of Users Outside Browsing, allfacebook.com
- The State of Social Media Scheduling, blog.tailwindapp.com
- Twitter Blocks Prominent Russian Account, The Next Web
- Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY], www.mediabistro.com
- What comes next in social media measurement, digiday.com
- What is the Right Time to Tweet?, www.internetmarketingninjas.com
Video
- 4 ways to build engaging videos, blog.zogdigital.com
- 5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl, www.reelseo.com
- Cross-Channel Video Ad Campaigns May Be Key To Millennials’ Hearts, www.adexchanger.com
- How A Bad DIY Video Can Actually Hurt Your Brand, blog.visual.ly
- Majority of YouTube gamers say no to pay for play, www.marketingpilgrim.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories