Marketing Day: Twitter’s Website Cards, Video Ad CTRs & Top YouTube Trailers

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Weather Channel Introduces New App With Real-Time Wild Posting & Crazy Green Screen Stunt

    This week The Weather Channel has launched a new, re-designed app. To help build awareness for the launch, The Weather Channel partnered with BBDO New York to create a campaign incorporating less than traditional ways to announce the new app as well as to demonstrate its new design and further reinforce The Weather Channel’s position in […]

  • Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

    Add another ad unit to Twitter’s deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to […]

  • Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads

    The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent […]

  • How To Produce More Quality Content, More Quickly — Practical Tips

    The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don’t have enough time for content, and 45% struggle with […]

  • The New Shopper Marketing Paradigm: Centering On The Shopper

    Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing new ways to shop. Fast forward two decades, and online shopping continues to grow. In fact, in its report, “US Online Retail Forecast, 2012 To 2017,” Forrester predicts that e-commerce will reach $371 billion […]

  • “Game Of Thrones” Leads YouTube’s List Of Top Trailers For Q1 2014 With 22 Million Views

    HBO’s “Game of Thrones Season Four” promotional video topped the list of YouTube’s most popular film, TV and game trailers for the first quarter of this year. The HBO-produced trailer generated more than 22 million views last quarter, helping the show’s YouTube channel win 820 million subscribers and over 150 million total views. HBO’s VP of […]

  • Adobe Report: Focus On Photos, Video & Posting On Fridays For Better Facebook Results

    We’ve already posted on the top headline from this week’s Adobe’s Social Intelligence Report — that Facebook advertising continues to crank along, but the report also details some interesting information about organic marketing on the dominant social network. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in […]

  • Pinterest Announces Guided Search, Personalized Discovery Curated By Pinners

    Pinterest’s next move is search. CEO Ben Silbermann announced a new product, Guided Search, that he said is a major breakthrough for people exploring their interests online. “One question that we’ve been asking ourselves all year, ‘How can we help you discover things that you care about?’” said Silbermann, at a press event Thursday night […]

  • What Would Happen If Google Really Did Kill Google+?

    Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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