Marketing Day: Yahoo Q1 Beats Expectations, Search Stronger Than Display
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Q1 Beats Expectations, Search Stronger Than Display Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. […]
Matt McGee on April 15, 2014 at 5:02 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Yahoo Q1 Beats Expectations, Search Stronger Than Display
Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these […] - Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search
Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year […] - Health Org’s Creative Social Experiment Proves Smoking Is Ugly
Ah, Tinder. That Hot or Not-ish site on which those who care only about looks can seek intimacy with others who only care about looks. It’s the way of things these days. After all, who really cares what a person is actually like when that gets in the way of the simplicity of a dating […] - Report: Facebook Is Giving News Publishers Free Mobile Ads
Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday’s John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users’ mobile news […] - Marketing Apps: Where Media, Messages & Mechanisms Converge
One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications — advertisements and content — to being in the business of delivering customer experiences. It’s not just what we say. It’s what prospects and customers experience when they connect with us, in digital channels […] - Perfect Audience Launches Self-Service Retargeting Solutions For Facebook Dynamic Ads & Twitter
Perfect Audience launched in 2012 to offer self-serve solutions that allow mid-tier marketers to manage their own retargeting campaigns. Within the past month, the company has launched new services for managing dynamic ad retargeting on Facebook and now for Twitter’s new tailored audiences retargeting solution. Advertisers can set up and manage Facebook dynamic ad retargeting […] - Download Index: Android Beats iTunes But Not In Revenue
App Annie’s new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple’s App Store still generates 85 percent more revenue than its Google-owned rival — though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, […] - Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners
Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior. The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has […] - Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users
Google announced yesterday it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now. According to the announcement, the new Analytics Diagnostics feature will identify a number of account issues: It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like: […] - Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed
Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content with ads. The relevant part of the updated TOS reads: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored […] - Content Marketing Haters Gonna Hate (And Why They’re Wrong)
When something gets big enough to attract a great deal of media coverage and conversation, it’s inevitable that not all the attention will be positive. Take Justin Bieber. Or Miley Cyrus. Both have detractors as vocal and as passionate as their fans. Content marketing is certainly no teen idol, but as interest in the topic […] - Google Offers Sneak Peek At Latest Google Glass Software Update
Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week. Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week. The biggest change mentioned […] - Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results
Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effective for the travel site. “For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.” Priceline’s online marketing costs were $1.8 billion last year, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend
- Google Teases April 22 AdWords News, More Than 10 Announcements Coming
Online Marketing News From Around The Web:
Analytics
- Creative Tag Manager – Ads, Promotions, and Visitor Messaging, Luna Metrics
- No Analytics for You: News Sites Grapple With Who Can See Data, ajr.org
- Universal Analytics Upgrade Guide, www.seotakeaways.com
Blogs & Blogging
- 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines, ProBlogger
- Finding An Alternative To Feedburner, Koozai
- How to Automate Your Businesses’s Blog Post Writing Process, Pushing Social
- WordPress 3.8.3 Released, Fixes Quick Draft Bug, wptavern.com
Business Issues
- Exclusive Interview: Susan Wojcicki’s New Plan for YouTube, Ad Age
- Failure Is the Best Thing That Could Happen to Google Glass, Wired
- Google Bought #GetGoogleGlass, a Sponsored Trend to Promote Tomorrow’s Sale, Glass Almanac
- Google Pushes Out Ads Promoting Its One-Day Glass Sale, Ad Age
- Joe Zee Joins Yahoo as Editor in Chief and Executive Creative Officer for Yahoo Fashion, Official Yahoo Blog
- The Truth About Google X: An Exclusive Look Behind The Secretive Lab’s Closed Doors, Fast Company
- Twitter Taps Google Maps Director Daniel Graf for Product VP Role, recode.net
Content Marketing
- 12 Examples of Native Ads (And Why They Work), Copyblogger
- How Red Bull, AmEx and Dove Win By Proudly Branding Their Content, Contently
Conversion Optimization
Copywriting, Design & Usability
- Are You Really a Writer … Or Just a Copyist?, Copyblogger
- Seven Things Your Boss Needs to Know About UX, uxmag.com
- Web Design Choices Based on Visitors Needs, www.internetmarketingninjas.com
- You Are Not Your Own Worst Critic: The Value of User Experience, usabilitygeek.com
Domaining
- .Buzz May Have The Strangest List Of 100 Reserved Domains Of All New gTLD’s, The Domains
- Afternic/GoDaddy Sells $2.06 Million In Domain Names, The Domains
- CTIA kills Amazon.com’s bid for .mobile domain name, Domain Name Wire
- I finally registered a new TLD. Here is the (long) story., Domain Name Wire
Ecommerce
- 4 Tips for Testing Copy on an Ecommerce Site, Practical Ecommerce
- Ecommerce Marketing vs. Shopper Annoyance, Practical Ecommerce
- Etsy Wholesale: A New Sales Channel for Growth, blog.etsy.com
- The Huge Opportunity Ecommerce Marketers Are Overlooking, MarketingProfs
Email Marketing
- Don’t Count Out Email Newsletters, AdWeek
- Three Email Marketing Improvement Challenges for 2014, MarketingProfs
General Internet Marketing
- 25 Customer Chat Tips to Reassure and Nurture Your Online Customers, KISS Metrics
- How to Use Social Media To Grow Your Email Subscribers, Jeff Korhan
- If You’ve Got It, Use It (Data, That Is), Marketo
- Is Your Site Ready for Primetime?, thepma.org
Internet Marketing Industry
Mobile/Local Marketing
- Buying Google Glass today? 7 things you should know, Computer World
Other Items
- Should Google know your deepest darkest secrets?, tech.fortune.cnn.com
- The photos from your phone, now one click away, Official Gmail Blog
Social Media
- 10 Smart Tips to Leverage Google+ for Increased Web Traffic, moz.com
- 8 Ways You Can Create a Winning Instagram Profile, Social Media Examiner
- A fresh look for the Help Center, Official Pinterest Blog
- An Apology To Brands On Behalf Of Social Media Experts Everywhere, www.socialmediaexplorer.com
- Auditing Your Social Media Content: 5 Issues to Tackle, Content Marketing Institute
- Facebook’s Levy: ‘No Singular Event’ Triggered Decline in Businesses’ Organic Reach, streetfightmag.com
- Grow Your Organic Facebook Reach with These 6 Tips, blog.bufferapp.com
- How to Create a Social Media Plan, www.ducttapemarketing.com
- How to Spot True Social Media Talent Amongst the ‘Experts’, Content Marketing Institute
- Instagram Catches Twitter For US Users: Which Brands Are Where?, simplymeasured.com
- Properly Segment your Visitors for Facebook Exchange Retargeting, fbppc.com
- Respondly Helps Companies Use Twitter for Customer Service, The Next Web
- Twitter Posts Betray Illness, InformationWeek
- US Airways’ Twitter gaffe was bad, but its radio silence since only makes the problem worse, www.thedrum.com
- Why I Now Trust HootSuite a Little Less Than I Did Yesterday, Mack Collier
- Why is Ford’s social media strategy so good?, eConsultancy
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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