Marketing Day: YouTube Adds Cards & 360-Degree Videos, The New .Sucks Domain & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on March 16, 2015 at 5:00 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- BuzzFeed Bars Brands From Publishing Content On Its Community Platform
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. - 89 Percent Of Companies Using Content Marketing Say It Works [Survey]
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content. - New YouTube “Cards” Will Display On Mobile – Taking Annotations To The Next Level
Available in six different categories, the cards include customized images, titles and call-to-actions. - 2 Weeks to MarTech – See Who’s Attending
In just two weeks, the largest vendor-independent gathering of professionals at the intersection of marketing and technology will happen in San Francisco – MarTech: The Marketing Tech Conference. - Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. - Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video [Report]
According to Invodo’s data, online retail video views were up 54 percent in 2014, with 43 percent of views happening in Q4. - Harte Hanks Buys Digital Marketing Agency 3Q Digital
Agency’s paid search and social specialties to help Harte Hanks build on “customer interaction” marketing services. - 7 Proven Ways To Stay Motivated When Working From Home As A Marketer (Or Anything Else!)
Digital marketing lends itself well to telecommuting, but not everyone finds it easy to work from home. Columnist Steve Olenski shares his tips for staying on track. - Watch Out, Brands: The Controversial .Sucks Domain Is Almost Here
Early registration begins later this month, but brands that want to register their trademarked names before the general public will pay a hefty price. - Apple Watch: Even With 70 Percent “Not Interested” Apple Could Still Sell Millions
Now that details about the functions and pricing of the Apple Watch are public, industry observers are speculating about the sales outlook for the device. - Google Says Not Worried If Microsoft’s Cortana Comes To Android & iOS
Company says it’s great to have more focused on predictive search. Google also seems to have no plans to bring Google Now to Windows Phone. - YouTube Brands & Creators Can Now Upload 360-Degree Videos
New video format works on desktop and Android devices, but not yet available for iPhones and iPads. - Facebook Acquires Shopping Search Engine, TheFind
Facebook says it will use TheFind’s technology to make News Feed ads more relevant. TheFind will shut down its search engine in the next few weeks.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- What’s The State Of Link Building For SEO In 2015 & Beyond?
- Google To Launch New Doorway Page Penalty Algorithm
- 2 Weeks to MarTech – See Who’s Attending
- 8 Tools For Google Penalty Recovery
- Google Now To Get API So All Developers Can Integrate Their Content
- Anna Atkins Google Logo Marks 216th Birthday Of Famed Botanist & Photographer
- Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship
Online Marketing News From Around The Web:
Analytics
- Can data really inspire creativity?, econsultancy.com
- How Do You Evaluate Your Digital Analytics Team’s Success?, www.cmswire.com
Blogs & Blogging
- Essential: A 44-Point Checklist for Starting a Quality Blog, www.blogtyrant.com
- How to Write Seasonal Posts to Stand Out, www.blogherald.com
- The 3 Building Blocks of a Blockbuster Blog, www.problogger.net
- The Future of Content Part 4: The Return to Pure Blogging, dannybrown.me
Business Issues
- A New, Simple Way to Log In, yahoo.tumblr.com
- Americans’ Privacy Strategies Post-Snowden, www.pewinternet.org
Content Marketing
- 10 Content Marketing Buzzwords You’ll Hear Way Too Much At SXSW, contently.com
- 101 Ways to Source Content Ideas, blog.kissmetrics.com
- 11 Big Content Marketing Challenges (and How to Overcome Them), www.wordstream.com
- 3 Content Formats That Will Take Off in 2015, contently.com
- 6 Ideas For Effective Content Promotion Strategy, www.searchenginejournal.com
- 7 Guidelines For Visual Content Marketing With Free Images, heidicohen.com
- 7 Things That World-class Bloggers Do to Improve Their Content Marketing Efforts, contentmarketinginstitute.com
- Are brands the saviours of long-form content?, econsultancy.com
- Build Audiences, Not Visitors, www.cmswire.com
- How to Measure Content Marketing, www.practicalecommerce.com
- How Well Do You Fact-Check Your Content?, contentmarketinginstitute.com
- Top 15 Websites to Find Free Images For Your Content Marketing, www.jeffbullas.com
Copywriting, Design & Usability
Display & Contextual Advertising
- Advertising Eye-Tracking Study: Native Ads vs. Banner Ads, www.marketingprofs.com
Domaining
- 30 years of .com, edition.cnn.com
- Google Domains Already #1 in Google for “Domains”, www.domaininvesting.com
Ecommerce
- Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile, www.mobilecommercedaily.com
- Is Virtual Reality Coming to a Retailer Near You?, www.emarketer.com
Email Marketing
- 28 Free Responsive Email Templates, www.practicalecommerce.com
- Email Targeting Isn’t All that Advanced Yet, www.emarketer.com
General Internet Marketing
- 20 Must-Have Tools for Clever Marketers, www.marketingprofs.com
- How Does Experiential Marketing Work?, www.blogherald.com
- P&G’s Pritchard on Where Marketing and Metrics Are Going, adage.com
Internet Marketing Industry
- Altocloud Announces $2 Million Funding; Launches Predictive Communications Solution, www.altocloud.com
- Genesys Announces Next Generation Customer Experience Platform, www.businesswire.com
- Nielsen Forms Strategic Alliance With Concentric, www.nielsen.com
Mobile/Local Marketing
- Do Millennials Ever Put Down Their Mobiles?, www.emarketer.com
- For SXSW Marketers, Smartphone Apps Are Yesterday’s News. Wearables Are What Matter, www.adweek.com
- Fragmentation Spoils The Mobile Viewability Broth, adexchanger.com
- Gilt exec says mobile marketing must consider audience and experience, www.mobilemarketer.com
- Mobile Ad World Braces for Facebook’s Move Into Measurement, www.theinformation.com
- Mobile Content in Context: Rules of Responsive Experience, www.getelastic.com
- Tapping Into The Growth Of India’s Emerging Mobile Markets, techcrunch.com
- Top 4 Takeaways from the 2015 Mobile World Congress, www.silverpop.com
Social Media
- 3 Tools That Will Show You What’s Trending on Twitter in Your Industry, www.adweek.com
- 4 Ways to Research Your Competition With Social Media, www.socialmediaexaminer.com
- Explaining Our Community Standards and Approach to Government Requests, newsroom.fb.com
- Facebook, Oculus And The Future Of Virtual Reality, techcrunch.com
- Instagram for Business, blog.business.instagram.com
- LinkedIn Buys Careerify To Build Out Its Recruitment Business, techcrunch.com
- Making Pinterest HTTPS, engineering.pinterest.com
- Move Over Facebook and Twitter, Heard Social Network Reinvents Sharing, smallbiztrends.com
- Pinterest’s Head of Partnerships To Speak At Disrupt NY, techcrunch.com
- Snapchat’s No. 2 Departs as Evan Spiegel Expands Control, blogs.wsj.com
- STUDY: How the NSA’s Prism Initiative Affected Americans’ Social Media Use, www.adweek.com
- Tinder Users at SXSW Are Falling for This Woman, but She’s Not What She Appears, AdWeek
- Using Social Media For Marketing, www.internetmarketingninjas.com
Video
- 3 Ways YouTube Pre-Roll Is Forcing Marketers To Rethink Video Advertising, contently.com
- 4 Tips to Improve Your YouTube Channel, www.verticalresponse.com
- Apple Watch: Non-branded Videos Outperform Apple by 10:1, www.reelseo.com
- GE’s New YouTube Program Gives Science a Pop Culture Twist, www.adweek.com
- Helping music artists make the most of YouTube, youtubecreator.blogspot.com
- Millennials Drive YouTube Viewing in Germany, www.emarketer.com
- YouTube may launch subscription video service for a monthly fee, www.theverge.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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