Get To Know: Trueffect’s Chief Marketing Officer

Tim Mayer, Chief Marketing Officer of Trueffect is well-known in the industry having been both a keynote and conference speaker at numerous online shows, including SMX. Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a crowdsourced paid search marketplace where he was Chief Strategy Officer.

Get To Know Spotlight Series at MarketingLand.comTim has served as Vice President of Marketing at and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim’s career has also included seven years at Yahoo where he held several positions including General Manager of Marketplace Properties where he led marketing, sales, engineering, and product.

Tim Mayer

Tim Mayer

Chief Marketing Officer, Trueffect

  • Age: 43
  • HQ: Boulder, CO
  • First Job: Beach Crew
  • Apple or Android? Apple
  • Hobby: Skiing, Mountain Biking, Golf, Wine Collecting/Tasting
  • First Car: VW Golf

What mobile device can you not live without?

My iPhone 5.

Can we take a peek at your phone’s home screen?


What app do you use most often for work?

Email for communication, Linkedin for content and networking and Hubspot to keep track of our marketing metrics.

What social media network or website do you frequent most when you’re not working?

Twitter as it provides me with a lot of interesting reading from friends and people I think curate good content that I should pay attention to; and the laughs I get too!

What’s the first thing you check on your phone in the morning?

In order- email, Twitter, Linkedin, Facebook, Weather and Calendar.

What work challenge keeps you up at night?

Attracting and softening quality inbound leads in quantity and producing enough compelling content to feed the content marketing machine with all the other stuff we have going on (in addition to my day job).

What has been the most exciting work development this year?

Creating an inbound marketing team and platform from scratch. Now it is about pushing and amplifying more content through multiple channels to acquire, soften and gain intelligence on leads for sales.

How many miles have you traveled this year?

Not too many since the new year but it will pick up in March I expect with the 948 miles for the trip to SMX West and then to the PAC 12 Basketball tournament right after that.

What other career would you like to try?

I have always wanted to try a brick and mortar play such as a wine bar or restaurant or maybe take the master sommelier exam.

What does your desk look like right now?

Essentials: Bottle of Pinot, Lapsang Souchong loose leaf tea, family pics, CU buffs Basketball schedule, Kids Beaver Creek ski program schedule and team priorities for quarter. I keep my books and magazines on the window sill behind me.


What is the last business book you read?

The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson.

Outside of your company’s efforts, what marketing campaign or video caught your eye recently?

Lately, many people have been talking about the esurance campaign and the volume of tweets (5.4M) impressions (2.6B) and new followers (221K) they received for a Superbowl ad. On the other hand, many people break this down into cost per follower and the numbers do not look so great. The divide between brand and performance marketers and measurement is just so far off and people from different perspectives look at this campaign far differently from a success perspective.

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Related Topics: Channel: Strategy | Features: Get To Know | Internet Marketing Industry: Search Marketing Expo - SMX | Interviews


About The Author: (@CJSherman) is a contributing editor to Marketing Land and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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