Get To Know: ExactTarget’s Marketing Insights VP

Get To Know Spotlight Series at Jeff Rohrs is a recovering attorney, bacon-lover, and diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media and thought-leadership.

His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers was published by Wiley in December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile and social channels. When not pondering life’s complexities, Jeff watches too much soccer and basks in his eternal underdog status as a Cleveland Browns fan.

Jeff Rohrs

Jeffrey K. Rohrs

VP, Marketing Insights, ExactTarget

  • Age: 44
  • HQ: Lakewood, Ohio; Indianapolis and San Francisco
  • First Job: Host at Empire Family Restaurant in Napoleon, Ohio
  • Apple or Android? Apple. But I hate even answering the question
  • Hobby: Writing screenplays & sketch comedy
  • First Car: Ford Escort nicknamed “Stig”

What mobile device can you not live without?

Shoes. But smartphone is a close second.

Can we take a peek at your phone’s home screen?

Yes. But I warn you, the wallpaper’s like a tween’s bedroom wall. I just can’t get enough of the Biebs! #Belieber4eva

Jeff Rohrs phone

What app do you use most often for work?


What social media network or website do you frequent most when you’re not working?


What’s the first thing you check on your phone in the morning?

That it’s charged. Then email.

What work challenge keeps you up at night?

Working across global time zones.

What has been the most exciting work development this year?

Publication of my book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers. Amazing to get feedback from readers who aren’t my relatives or co-workers. Proof positive that the Internet works.

How many miles have you traveled this year?

By SMX West, it will have been 60K+.

What other career would you like to try?

Headline author for Buzzfeed or Upworthy. Click HERE to Learn the Unbelievable Reason Why!

What does your desk look like right now?

You seriously think I’m sending you a picture of this mess? Don’t you know the NSA is watching?

Well, OK then, but don’t show this to my wife:

Jeff Rohrs desk

What is the last business book you read?

I re-read THE ONE-TO-ONE FUTURE by Don Peppers & Martha Rogers. 20 years old and still as relevant today as it was when it was published.

Outside of your company’s efforts, what marketing campaign or video caught your eye recently?

Esurance schooled every other Super Bowl advertiser on how to get full value ($2.5 million in their case) out of your “Big Game” ad. A clear call-to-action with social interaction integrated into the creative that set the Twittersphere on fire while other ads faded into oblivion. You’d think others would learn. But they don’t.

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Related Topics: Channel: Industry | Features: Get To Know | Internet Marketing Industry: Search Marketing Expo - SMX | Interviews


About The Author: (@CJSherman) is a contributing editor to Marketing Land and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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