Advertise To Facebook Users By Recency With Time Range Targeting

May 24, 2013 at 4:21pm ET by Greg Finn   

A new Facebook Ad targeting feature now allows advertisers to target those who have recently interacted with Facebook. The targeting type “Action Spec” allows users to target by the recency of specific actions taken. This recency targeting is currently in beta mode. The new “Action Spec” targeting allows users to target by the recency of [...]

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Marketing Day: May 24, 2013

May 24, 2013 at 3:58pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Founder Of First Bid-Based PPC Search Engine Launches New Mobile Ad Solution Mobile application and ad solutions developer UberMedia has launched UberAds, a mobile ad platform that cross references public [...]

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Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution

May 24, 2013 at 3:05pm ET by Amy Gesenhues   

Mobile application and ad solutions developer UberMedia has launched UberAds, a mobile ad platform that cross references public social media signals with geo-location data to deliver targeted advertisements across multiple screens. Started in 2010, UberMedia is an Idealab company, founded by Bill Gross. Gross, CEO of both Idealab and UberMedia, is credited with launching GoTo.com, [...]

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Instagram Restores Blocked Accounts After “Temporary Glitch”

May 24, 2013 at 1:24pm ET by Danny Sullivan   

Instagram users of the world can relax again. The small number of people who couldn’t get into their accounts yesterday should have access again; and no, Instagram isn’t planning a mass delete of inactive accounts. #DontDeleteMyAccount Panic On Instagram Over Account Deletion Rumor, our story yesterday, covers how some on Instagram began panicking yesterday over [...]

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Local Search On Google Glass: Part 4 Of The Google Glass Diary Series

May 24, 2013 at 12:45pm ET by Matt McGee   

If (When?) Google Glass becomes popular, local businesses could stand to gain a lot of visibility — and perhaps new customers — from wearers looking for information about what’s around them or what’s in the place where they’re going. Local search and navigation should be a pretty common usage of Glass, and it’s certainly one [...]

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New: Google AdSense Ad Code For Responsive Design, A/B Testing & More

May 24, 2013 at 8:50am ET by Ginny Marvin   

With the latest update to the “Modifying Ad Code,” Google now allows publishers to make some changes to their AdSense ad code. Google has provided code snippets to help publishers implement the following techniques with their ads: Responsive design: Create a single webpage that will adapt to the device on which it’s being viewed -  however, [...]

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#DontDeleteMyAccount Panic On Instagram Over Account Deletion Rumor

May 23, 2013 at 9:55pm ET by Danny Sullivan   

It’s unclear how it happened, but apparently, some on Instagram are living in fear the service is about to delete their accounts, if they aren’t posting or are using Instagram directly to take pictures. That’s not the case, though some people may have had accounts deleted for other reasons, like a term of service violation. [...]

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Marketing Day: May 23, 2013

May 23, 2013 at 5:00pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Enterprise Social Media Management Software: A Marketer’s Guide If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving [...]

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Facebook’s Parse Tool Will Strengthen App-Developer Ties

May 23, 2013 at 3:56pm ET by Greg Sterling   

In a Facebook “whiteboard” session today at the company’s headquarters, it introduced press and analysts to its recently acquired mobile app development platform Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg’s first cousin. For those who’ve never heard of Parse, it [...]

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Infographic: A Guide To Facebook Page Post Ads

May 23, 2013 at 2:43pm ET by Marketing Land Infographics   

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts, link posts and text posts — plus “unpublished posts” that let you target specific [...]

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Marketing Day: May 22, 2013

May 22, 2013 at 5:04pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option Google Analytics announced a number of new updates today to Goals, including a new set-up process, [...]

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Twitter Adds Two-Factor Authentication Option Amid Recent Twitter Account Hijacks

May 22, 2013 at 3:51pm ET by Barry Schwartz   

Twitter announced they’ve added two-factor authentication in order to help better secure Twitter. Recently, there has been a large increase in the number of high-profile Twitter accounts being hacked into. Such examples include the AP Twitter account, MTV Twitter account and many more. Many are due to insecure passwords; thus, Twitter has added the option [...]

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Official: Google Confirms “Conversational Search” Is Live In Chrome

May 22, 2013 at 3:02pm ET by Danny Sullivan   

Now, you can speak your queries to Google on the desktop in the way you can on mobile devices and get responses spoken back. It’s pretty impressive, but more impressive is the way this new “conversational search” takes what you’ve previously said and “remembers” that as you continue to search. Google hasn’t done an official [...]

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Apple Targets Samsung Galaxy S4 & “Google Now” With Amended Patent Claims

May 22, 2013 at 2:39pm ET by Greg Sterling   

In the ongoing “war of the worlds” patent litigation between Apple and Samsung/Google, the Cupertino company has said it will amend its patent infringement claims to include the Galaxy S4. That’s according to Foss Patents, which also reports that Apple asserts Google Now infringes two patents associated with Siri. Overall, there are five patents being [...]

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Google Glass Now Being Offered To #ifihadglass Contest Winners

May 22, 2013 at 2:01pm ET by Matt McGee   

Google has started to slowly expand the group of testers for Google Glass. The company has announced (on both Twitter and Google+) that it’ll be inviting #ifihadglass winners “slowly” and “over the next few weeks.” This is from the Google+ post: Over the next few weeks, we’ll be slowly rolling out invitations to successful #ifihadglass [...]

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DIY News Facebook Feed Retargeting: Self-Service Platform Launches To Harness FBX & The Feed

May 22, 2013 at 12:00pm ET by Greg Finn   

Last September, Facebook opened up their Ad Exchange platform (also known as FBX) to the masses. During the launch, 16 partners were selected to develop retargeting ad platforms, one of which was re-targeting giant AdRoll. Today, AdRoll, an FBX Qualified Company, is announcing the first self-service re-targeting platform, directly for the Facebook News Feed. Just two months ago, Facebook [...]

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NAI Issues Revised Code Of Conduct For Interest-Based Advertising

May 22, 2013 at 10:34am ET by Ginny Marvin   

Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s revised Code of Conduct. The updated code addresses the increasing complexity of the third-party online advertising ecosystem and introduces new requirements around interest-based data collection and advertising. The 2013 Code of Conduct marks the [...]

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Rimm-Kaufman Group Acquires Vanessa Fox’s Nine By Blue

May 22, 2013 at 9:28am ET by Barry Schwartz   

The Rimm-Kaufman Group has acquired Vanessa Fox’s company, Nine By Blue, for an undisclosed amount consisting of 100 percent cash and stock deal. The acquisition includes hiring the talent behind Nine By Blue, including our very own Vanessa Fox, a Contributing Editor here and at Search Engine Land, as well as the Blueprint search analytics [...]

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Google+ Updates Mobile Web Interface In Line With Recent Changes To Content Stream

May 22, 2013 at 8:58am ET by Matt McGee   

If you’re one of those Google+ users that happens to use the service on the mobile Web (as opposed to one of the Google+ apps), you’ll notice an entirely new look and feel next time you’re there. Google has announced that its user interface on the mobile Web now more closely mirrors the changes announced [...]

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Marketing Day: May 21, 2013

May 21, 2013 at 4:57pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Nutella Gives In, Allows Fan To Continue With “World Nutella Day” That was fast. After consumers protested against Nutella coming down on a fan-based “World Nutella Day” event, Ferrero — [...]

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