Marketing Day: New Study From IAB, La-Z-Boy’s CMO Interview & Shakira Beats Volkswagen

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study There’s been a lot of criticism of mobile advertising, and rightly so. Poor creative, tiny ad units, mistaken clicks […]


Google Analytics Adds Bot & Spider Filtering

Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filtering. You’ll find the new checkbox by going to the Admin panel and clicking “View Settings.” The bot filtering option is near the bottom of the next screen right above Site Search […]


Chinese Android OEMs Gaining, Samsung Lead May Be Waning

The latest smartphone shipments (not sales) figures from IDC shows Chinese hardware OEMs making gains against market leader Samsung and Apple to a lesser degree. According to IDC, Q2 saw a new “single quarter record of 295.3 million [global smartphone] shipments.” Huawei and Lenovo appear poised for further marketshare gains in the future. Lenovo’s Motorola […]


Image Search Company Madbits Says Its Joining Twitter

Moving to build out its image features, Twitter has purchased Madbits according to the visual intelligence company’s website. “Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter,” wrote Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari. Madbits visual intelligence technology lends itself to image search capabilities. […]


LinkedIn Gives Mobile Profiles Slick New Duds & A Streamlined Look

Ever find yourself yearning for one of those extreme makeovers you see on TV? Unfortunately we can’t grant that wish, but you can see yourself looking better than ever in your LinkedIn profile on a mobile device. A whole new look has arrived on LinkedIn mobile that adds flair to profiles while bringing pertinent information […]


Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers

During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail executives to identify retail industry priorities and challenges as the holiday season approaches. The survey found 66 percent of the retailers believed the No. 1 way to drive holiday sales and build loyalty was to […]


Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime

There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchased or rented lists simply don’t work. Using data from their MailChimp’s anti-abuse system, graphs […]


Marketing Day: Twitter Revenue Up, How To Beat Amazon & An Interview With Duane Reade

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent Twitter delivered a very strong quarter. One might even call it a home run. Certainly it surprised analysts and investors […]


Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks

Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you’d […]


100 Internet Marketing Experts Speaking at SMX in NYC

More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, September 30 – October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next year. You’ll hear from: […]


Marketing Day: More Google Glass Apps, Zillow Buys Trulia & The Retargeting Trap

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Glass App Landscape (Finally) Showing Signs Of Growth It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt […]


Marketing Day: Google Updates Local Search, Content Marketing Metrics & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google “Pigeon” Local Search Algorithm Launches Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and […]


Marketing Day: Google+ Updates, Weird Al Wins The Internet & LinkedIn’s New Sponsored Content

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to […]


Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air

Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-media cards on the right-hand side of the Hangout’s video player during the broadcast. If viewers click, […]


SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!

Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire […]


Marketing Day: Facebook’s Q2 Revenue, Shelf Life Of Mobile Ads & App Reviews By Shatner

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2 Facebook’s financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. […]


Live @ SMX East: How BuzzFeed Mastered The Art Of Viral Content

Everyone likes to talk about creating a buzz, but few have mastered the art of making content go viral like Jonah Peretti, founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known for […]


LinkedIn To Acquire Bizo In A Deal Valued At $175 Million

In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B marketing technology provider. According to the announcement, the deal is valued at approximately $175 million. Founded in 2008 by Russell Glass, Bryan Burdick, Donnie Flood, Mark Dye, Lee Byrne and Yonatan […]


Microsoft Reports $23 Billion In Revenue For Q4 2014

Microsoft posted its Q4 2014 revenue earnings report this afternoon, with $23.38 billion generated during the last quarter of its fiscal year. Noting it had completed the acquisition of “substantially” all of the Nokia Devices and Services in April, Microsoft CEO Satya Nadella claimed the company is: Galvanized around our core as a productivity and […]


Marketing Day: Apple Posts Q3 Numbers, “Christmas in July” Checklist & Nike On Top

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Posts Record Q3 Revenue Numbers In June Earnings Report Apple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly […]


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