Marketing Day: Twitter’s New Profile Page Is Now Available For Everyone

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s New Profile Page Is Now Available For Everyone Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the […]


Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow

Twitter continues to go native. Today it announced that its native ad product for mobile apps, in testing since Twitter’s $350 million acquisition of MoPub in December, will be rolled out globally on Wednesday. The product offers app developers the ability to create native ads for their own apps, an ad server to push ad […]


Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases

A 42-page paper published by researchers from Ohio State University claims Amazon shoppers in states that have enacted online sales tax laws have reduced their spending on Amazon by 10 percent. Bloomberg.com reported on “The Amazon Tax” study which tracked the spending habits of 245,000 households that had spent at least $100 on Amazon during […]


General Mills: You Won’t Lose Your Right To Sue By ‘Liking’ Cheerios

General Mills, which took heavy flak last week for overreaching online terms of service, reverted to previous legal language over the weekend, apologized and assured customers who engage with its brands or products on social media aren’t giving up any legal remedies. In other words, it’s safe to “Like” Cheerios and Chex on Facebook again. […]


Marketing Day: #BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: PostJoint Confirms Google Penalty, Says Its Business Will Continue PostJoint is the second guest blogging network that’s been knowingly penalized by Google. We reported the penalty news Friday on our […]


PostJoint Confirms Google Penalty, Says Its Business Will Continue

PostJoint is the second guest blogging network that’s been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn’t ranking on Google for its own name, a sure sign of a penalty and the […]


The Big SMX Advanced Preview – A Virtual Tour Of What To Expect

Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]


VIDEO + SLIDESHOW: The SEO Revolution Will Not Be Televised

Search engine optimization has been in a state of constant flux since birth. While many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a […]


Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru […]


.Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email […]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

According to comScore’s March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the […]


Infographic: How To Deal With Complaining Customers On Social Media

Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here’s a guide to five types of customers you might encounter and how to deal with them. Meek, Aggressive, High-Roller, Opportunist and Chronic Complainer are the customer types […]


UK Survey: Facebook Is Most Marketing Friendly Social Media Platform

Facebook is the marketer’s best friend, at least in the United Kingdom. According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released […]


Video, Detailed Photo Data & Simple Sharing Highlight The Sexy New Flickr 3.0 App

Remember when the entire Internet asked Marissa Mayer, Yahoo CEO, to make Flickr awesome again? Well it turns out that she was listening. YesterdayYahoo released a new, beautiful version of their Flickr app for iOS and Android. The app is  chock full of helpful features and tools that appeal to the photography community. Here’s a […]


Facebook Local Page Ratings Now Come With A Numerical Display

It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment’s ratings appears. […]


Marketing Day: Spending On Facebook Advertising Soared 83% YOY In Q1

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Heineken Turns Living Room Into Gigantic Pinball Machine In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,” a […]


Infographic: Which Is The Most Effective Digital Marketing Channel

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various […]


Google Analytics Combines Web & App Data Into Single Reporting View

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric  under the same “Users” name. Google Analytics product manager Nick Mihailovski shared the updates on the Google Analytics Google+ page, clarifying how the newly consolidated web […]


Google Ad Review Center Gets Updated Interface, Navigation & New Ad Review Options

Google announced yesterday on its AdSense blog that the Ad review center has been updated with a new user interface, navigation and added features. According to the announcement, users will now have more options for reviewing ads, including a “Show reviewed ads” checkbox, located at the top right of the Ad review center, that displays […]


Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden parachute, which Forbes said was worth a whopping $109 million. He wasn’t eligible for all of it, however, given a four year vesting period. He […]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!