Marketing Day: Yahoo Q1 Beats Expectations, Search Stronger Than Display

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Q1 Beats Expectations, Search Stronger Than Display Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus […]


Perfect Audience Launches Self-Service Retargeting Solutions For Facebook Dynamic Ads & Twitter

Perfect Audience launched in 2012 to offer self-serve solutions that allow mid-tier marketers to manage their own retargeting campaigns. Within the past month, the company has launched new services for managing dynamic ad retargeting on Facebook and now for Twitter’s new tailored audiences retargeting solution. Advertisers can set up and manage Facebook dynamic ad retargeting […]


Download Index: Android Beats iTunes But Not In Revenue

App Annie’s new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple’s App Store still generates 85 percent more revenue than its Google-owned rival — though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, […]


Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users

Google announced yesterday it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now. According to the announcement, the new Analytics Diagnostics feature will identify a number of account issues: It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like: […]


Google Offers Sneak Peek At Latest Google Glass Software Update

Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week. Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week. The biggest change mentioned […]


Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results

Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effective for the travel site. “For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.” Priceline’s online marketing costs were $1.8 billion last year, […]


Marketing Day: USAirways’s NSFW Tweet, Facebook Popular Pages & Amazon’s Smartphone

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: #USAirways Deletes, Apologizes After A Pornographic Reply On Twitter Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, […]


U.S. Airways Deletes, Apologizes After A Pornographic Reply On Twitter

Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the company’s Twitter account replied with a link to a pornographic twitpic image. Although the tweet was a reply and therefore didn’t appear on the timeline of all @USAirways‘ 418,000 followers, it was sensational […]


The Latest on “Not Provided” and More at SMX Advanced – Register Now

Ask a search marketer what they love about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX Advanced will tackle, without getting bogged […]


Social Media, Mobile And YouTube Changing The Nature Of “TV”

A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on […]


Marketing Day: Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Study: Only 16% Of People Use Social Media While Watching Prime Time TV A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents […]


Study: Only 16% Of People Use Social Media While Watching Prime Time TV

A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well […]


Twitter Announces Real-Time Notifications For Users Of Twitter.com

It seems that Twitter really wants you to sign onto Twitter.com. After introducing a splashy new profile design  Tuesday, it announced today that users who sign in on Twitter.com will get real-time activity notifications. The feature, which Twitter said will be rolled out “over the coming weeks,” will send users a notification when someone replies […]


Marketing Day: Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Disqus Expands Sponsored Comments Test After Initial Trial Online commenting platform Disqus announced it’s been testing a native ad product in the form of Sponsored Comments and will be expanding […]


Disqus Expands Sponsored Comments Test After Initial Trial

Online commenting platform Disqus announced it’s been testing a native ad product in the form of Sponsored Comments and will be expanding the test “based on early, promising results.” The Sponsored Comments appear at the top of discussion threads for publishers that opt-in to advertising on Disqus.”A Sponsored Comment can use all types of media […]


Want Google Glass? Google’s Selling It For One Day On April 15

Although a wider consumer launch of Google Glass is still expected to happen later this year, the Glass Explorer program is running along and slowly getting bigger as Google occasionally sends out additional invites to interested people. It’s going to get a little bigger next week, too, as Google forgoes the invite process and opens […]


BrightRoll Partners With Moat To Provide Video Viewability Metrics

Video advertising platform BrightRoll announced today it was partnering with analytics firm Moat to provide clients with free, MRC-accredited video ad metrics. According to the announcement, Moat’s third-party data will be rolled into the BrightRoll console, offering clients unbiased and accredited ad metric tools: Moat is the first video viewability solution to be fully integrated […]


IBM To Acquire Marketing Solutions Provider Silverpop For Undisclosed Amount

IBM released a statement today confirming it has entered into an agreement to acquire email and marketing automation solutions provider Silverpop for an undisclosed amount. Originally launched as an email marketing company, Silverpop has evolved its offering to include marketing automation and personalization solutions. Listing brands like Mazda and Stonyfield Farm as Silverpop customers, IBM […]


Marketing Day: Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, […]


Marketing Day: April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral A video that started out as one of Google’s many April Fools Day pranks last week has gone viral. The […]


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