Infographic: Which Is The Most Effective Digital Marketing Channel

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various […]


Google Analytics Combines Web & App Data Into Single Reporting View

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric  under the same “Users” name. Google Analytics product manager Nick Mihailovski shared the updates on the Google Analytics Google+ page, clarifying how the newly consolidated web […]


Google Ad Review Center Gets Updated Interface, Navigation & New Ad Review Options

Google announced yesterday on its AdSense blog that the Ad review center has been updated with a new user interface, navigation and added features. According to the announcement, users will now have more options for reviewing ads, including a “Show reviewed ads” checkbox, located at the top right of the Ad review center, that displays […]


Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden parachute, which Forbes said was worth a whopping $109 million. He wasn’t eligible for all of it, however, given a four year vesting period. He […]


Now You Can Tell Facebook Friends Where You’re ‘Traveling To’

Facebook has added “Traveling To” to its roster of feeling-and-doing status update options. Now people can share their travel plans with friends in a Facebook-official manner. The feature is accessed by the smiley-face icon on status updates from the desktop and mobile apps. Among the other choices:  Feeling, Watching, Reading, Listening To, Eating, Playing. Currently, […]


Marketing Day: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 […]


After 15-Hour Sale, Google Says All Glass Units Are Sold Out

Google’s one-day public sale of Google Glass was apparently a success. The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as “out of stock.” During the day Tuesday, Google listed the white (“Cotton”) version of Glass as out of stock while continuing to sell […]


Spring Cleaning: Why You Lost Instagram Followers

You might have noticed a few fewer followers on your Instagram account. It’s not a glitch. Instagram has just stopped including inactive accounts in the follower/following totals, as stated in an update on Instagram apps (see screen grab below). The details, from an Instagram spokesperson: “After receiving feedback from members in the Instagram community, we […]


Simply Measured Offers Facebook Insights With Ads Report

Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network. Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it […]


Union Metrics Beefs up Social Offering With Instagram Analytics

When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics for Tumblr was launched in 2012, and Union Metrics also created TweetReach, a service that monitors both Twitter accounts and  tracks historical Twitter reach. But wait, there’s more! Today a new professional grade product […]


Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles

Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile […]


Curalate Adds Tumblr To Its Visual Analytics Platform

Continuing to extend its visual analytics platform, Curalate announced this week that it’s adding Tumblr metrics to the mix. Building from its Pinterest beginnings, the Philadelphia-based startup added Instagram last year and with the addition of Tumblr, the company said it’s now the only provider of visual analytics data across Pinterest, Instagram, Facebook and Tumblr. […]


Marketing Day: Yahoo Q1 Beats Expectations, Search Stronger Than Display

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Q1 Beats Expectations, Search Stronger Than Display Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus […]


Perfect Audience Launches Self-Service Retargeting Solutions For Facebook Dynamic Ads & Twitter

Perfect Audience launched in 2012 to offer self-serve solutions that allow mid-tier marketers to manage their own retargeting campaigns. Within the past month, the company has launched new services for managing dynamic ad retargeting on Facebook and now for Twitter’s new tailored audiences retargeting solution. Advertisers can set up and manage Facebook dynamic ad retargeting […]


Download Index: Android Beats iTunes But Not In Revenue

App Annie’s new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple’s App Store still generates 85 percent more revenue than its Google-owned rival — though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, […]


Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users

Google announced yesterday it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now. According to the announcement, the new Analytics Diagnostics feature will identify a number of account issues: It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like: […]


Google Offers Sneak Peek At Latest Google Glass Software Update

Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week. Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week. The biggest change mentioned […]


Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results

Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effective for the travel site. “For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.” Priceline’s online marketing costs were $1.8 billion last year, […]


Marketing Day: USAirways’s NSFW Tweet, Facebook Popular Pages & Amazon’s Smartphone

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: #USAirways Deletes, Apologizes After A Pornographic Reply On Twitter Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, […]


U.S. Airways Deletes, Apologizes After A Pornographic Reply On Twitter

Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the company’s Twitter account replied with a link to a pornographic twitpic image. Although the tweet was a reply and therefore didn’t appear on the timeline of all @USAirways‘ 418,000 followers, it was sensational […]


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