Marketing Day: May 14, 2013

May 14, 2013 at 5:02pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Online Video Ads To Eclipse $4 Billion In 2013 Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue [...]

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Report: Online Video Ads To Eclipse $4 Billion In 2013

May 14, 2013 at 4:32pm ET by Greg Finn   

Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers. The overall spends will continue to grow, with an [...]

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Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of Global Sales

May 14, 2013 at 4:01pm ET by Amy Gesenhues   

In a new report from Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4 percent increase year-on-year. This growth rate accounted for a 53.1 percent year-on-year increase in Asia/Pacific’s share of mobile phones globally. China witnessed a 7.5 percent increase last quarter compared [...]

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Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort

May 14, 2013 at 3:10pm ET by Ginny Marvin   

Twitter has scooped up Lucky Sort, a two-year old start-up in Portland, Oregon, that developed TopicWatch, a contextual analytics engine designed to discover patterns in real-time data streams — including Twitter data. Lucky Sort CEO, Noah Pepper announced on the company website that it will be closing down, and he and other team members will be [...]

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Infographic: The Challenge Of Email Success In A Fragmented Mobile World

May 14, 2013 at 12:03pm ET by Danny Sullivan   

Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line! [...]

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Marketing Day: May 13, 2013

May 13, 2013 at 4:57pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: The Hilarious In-Person Tour Of A Facebook Update [Video] The folks from sketch comedy group Extremely Decent have personified the frustration many users have felt upon seeing yet another update [...]

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The Hilarious In-Person Tour Of A Facebook Update [Video]

May 13, 2013 at 4:40pm ET by Ginny Marvin   

The folks from sketch comedy group Extremely Decent  have personified the frustration many users have felt upon seeing yet another update to the Facebook UI. Ready for your friends and friends-of-friends to have access to your music and photos? Want to find out about all the events you’ve been invited to? Take the tour! Here [...]

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Twitter CEO Leaves Role As UK Director Two Days After Dissolution Of TweetDeck

May 13, 2013 at 1:29pm ET by Amy Gesenhues   

Two days after the May 7 dissolution of TweetDeck, Twitter CEO Dick Costolo resigned from his role as UK Director. TweetDeck’s failure to file 2011 accounts led to its forced dissolution by Cardiff-based Companies House, followed by Costolo stepping away from the role of UK Director on May 9. Dublin-based accountant Laurence O’Brien was selected [...]

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Report: Brands Continue To Overlook & Neglect Google+ Pages

May 13, 2013 at 11:15am ET by Greg Finn   

While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from Reuters. Of the top 100 brands that Reuters analyzed, 72 had a Google+ page, but roughly 40% of brands have never posted content or have done so infrequently. McDonald’s, one of the largest advertisers hasn’t even [...]

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Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs

May 13, 2013 at 10:55am ET by Greg Sterling   

In a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case, retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Of the [...]

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Marketing Day: May 10, 2013

May 10, 2013 at 4:45pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters According to a new report from comScore, retail e-commerce spending reached $50.2 billion [...]

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Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters

May 10, 2013 at 2:58pm ET by Amy Gesenhues   

According to a new report from comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second consecutive quarter on record after reaching $56 billion in Q4 2012. This is the fourteenth consecutive quarter of year-over-year growth and tenth consecutive quarter to earn double-digit growth, [...]

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Infographic: Mother’s Day & The Mobile Purchase

May 10, 2013 at 12:28pm ET by Marketing Land Infographics   

It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much last-minute purchase activity happens on mobile devices. xAd, a mobile ad ntework, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly [...]

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That YouTube “Experiment” Red Banner Was Just A Display Bug

May 10, 2013 at 8:41am ET by Barry Schwartz   

Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they were part of an “experiment.” What the experiment was and what YouTube was testing were unclear. Truth is it seems like there was no experiment, that the banner was a [...]

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Marketing Day: May 9, 2013

May 9, 2013 at 5:05pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: YouTube Launches (Ad-Free) Paid Subscription Channels YouTube officially launched its anticipated pilot program for paid subscription channels. The program debuts with 53 paid channels and subscription fees starting as low [...]

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Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens

May 9, 2013 at 3:39pm ET by Amy Gesenhues   

Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins [...]

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Amazon Developing Not One But Two Smartphones — WSJ

May 9, 2013 at 3:20pm ET by Greg Sterling   

Adding more fuel to the “Amazon is building a smartphone” rumors, The Wall Street Journal (WSJ) reported today that the company is developing two smartphones and an audio-only music device. Though, the report doesn’t say these devices will likely carry the Kindle brand. The WSJ describes one of the two smartphones as a having a [...]

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Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social

May 9, 2013 at 1:39pm ET by Ginny Marvin   

In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles. Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic. Below is the full list of [...]

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Marketing Day: May 8, 2013

May 8, 2013 at 4:51pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Glass Gets A Software Update That Tightens Ties To Google+ Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first [...]

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Google Glass Gets A Software Update That Tightens Ties To Google+

May 8, 2013 at 4:02pm ET by Matt McGee   

Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, the Google Glass software is getting the “XE5″ update — XE stands for “Explorer edition” — and I’ll be able to check it out as soon as I get a chance to plug the device [...]

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