LinkedIn To Acquire Bizo In A Deal Valued At $175 Million

In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B marketing technology provider. According to the announcement, the deal is valued at approximately $175 million. Founded in 2008 by Russell Glass, Bryan Burdick, Donnie Flood, Mark Dye, Lee Byrne and Yonatan […]


Microsoft Reports $23 Billion In Revenue For Q4 2014

Microsoft posted its Q4 2014 revenue earnings report this afternoon, with $23.38 billion generated during the last quarter of its fiscal year. Noting it had completed the acquisition of “substantially” all of the Nokia Devices and Services in April, Microsoft CEO Satya Nadella claimed the company is: Galvanized around our core as a productivity and […]


Marketing Day: Apple Posts Q3 Numbers, “Christmas in July” Checklist & Nike On Top

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Posts Record Q3 Revenue Numbers In June Earnings Report Apple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly […]


Google Display Network Reporting Now Easily Available In Google Analytics

You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently, this started rolling out a few weeks ago, and Google made the announcement official today. Andy Groller, Director of PPC at DragonSearch, provided the screenshot above and first pointed out the new reporting to […]


Apple Posts Record Q3 Revenue Numbers In June Earnings Report

Apple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly net profit. These numbers are up from the numbers posted in Q3 2013, which were revenue of $35.3 billion and net profit of $6.9 billion. The revenue numbers are a record for their June quarter […]


Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences

Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience targeting feature today. The post, Facebook’s second installment in its “Getting Started” series aimed at small businesses, describes how marketers can upload customer lists from existing phone or email contacts or data from a website or mobile […]


Infographic: A “Christmas In July” Digital Marketing Checklist

Christmas and the holiday shopping season is just around the corner — that is, if you’re a digital marketer. That’s because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now. Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan […]


Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June

Last week, YouTube released its top ten ads for June, with Nike’s World Cup themed “The Last Game” taking the top spot. Adidas’s World Cup related “House Match” ad also made the list, ranking No. 3. In light of Father’s Day, three dad-themed ads made it into the top ten list as well, with appearances […]


Facebook Maintains Top Position In Social Logins [Gigya]

Facebook maintained its position as the Internet’s leading identity provider in the second quarter, accounting for 55% of social logins on desktop and mobile platforms, according to data released today by customer management firm Gigya. It’s an increase of two percentage points over the first quarter. Google+ remained in second place at 27%, dropping one […]


Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87%

Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and affiliate marketing. The company reported mobile phone orders in its affiliate channel have increased 87 percent in the US. Rakuten also saw international mobile commerce growth, with the UK up 117 percent, Canada 197 percent, Japan […]


Marketing Day: Facebook’s “Read It Later” Option, Google’s Mobile Ad Problem & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking […]


SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 – Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine […]


Marketing Day: Twitter’s New Metrics, Pinterest Bolsters E-Commerce, Triggit’s Dynamic Retargeting

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style Movie websites, more than any other type of marketing site, seem to span every point of the […]


Twitter Acquires CardSpring To Help Build “In-The-Moment Commerce”

In a move to enhance its e-commerce backbone, Twitter today announced it will acquire CardSpring, a startup that enables businesses to link credit- and debit-card purchases to digital coupons, rewards and loyalty programs. CardSpring, which specializes in linking and tracking online activity to offline purchases, should help Twitter further its efforts on that front, as […]


Marketing Day: Google Q2 Earnings, Facebook Tests ‘Buy’ Button, Google Analytics iOS App

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and […]


Pinterest Gives Users The Ability To Follow Topic Feeds

Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users’ home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest’s English Android, iOS and web platforms, Pinners will be able to […]


Facebook Launches Mentions, An iOS App To Help Public Figures Connect With Fans

Facebook’s latest app is not for you, unless you are a public figure. The new iOS app, Facebook Mentions, will make it easier for celebrities and other public figures to interact with fans on the social network. Here’s the explanation from Facebook product manager Allison Swope: Nearly 800 million people are connected to public figures […]


Microsoft Cutting 18K Jobs As It Integrates Nokia And Tries To “Move Faster”

Driven in part by its Nokia hardware acquisition and a recognition of the need to restructure for “post-PC” competitiveness, Microsoft CEO Satya Nadella announced widely anticipated layoffs this morning. A total of 18,000 jobs will be eliminated by June 30, 2015, most by the end of the year. The bulk of the layoffs (“12,500 factory […]


Marketing Day: Facebook Ad Manager Goes Mobile, Paid Search Climbs & Yahoo Earnings Drop

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Rolls Out Ads Manager For Mobile Devices Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on […]


Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could

In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even […]


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