Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random

Twitter’s efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network. Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock, […]


Survey: Half Of Not-Online Seniors Say They’re Not Missing Out

Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don’t feel that they’re missing out. The Pew […]


On Social Media Networks, The Mobile-Desktop Tipping Point Is Captured By This Chart

It will come as no surprise that social media users are going mobile, more often. But a new comScore report presents the fact in stark relief, as shown in the chart above. “As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge,” comScore concluded. The […]


Introducing MarTech: The Marketing Tech Conference

Marketing Land’s parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of this vendor-agnostic conference are to: help […]


Marketing Day: April 2, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail Microsoft’s new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive […]


Ad-ID Tracking Now Required For All Digital, TV, Radio Ads With SAG-AFTRA Members

As of March 31, any advertising that features one of the more than 165,000 members of the SAG-AFTRA union must now incorporate Ad-ID, a web based system for tracking commercial performance across all media. The deal covers all commercials produced for television, radio and digital platforms. The universal identifier, developed in 2003 by the American […]


Google Moves Universal Analytics Out Of Beta

Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and classic analytics tools — including remarketing and audience reporting — available to everyone. According to the announcement: Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all […]


Microsoft Unveils Cortana Assistant At Build Conference

Microsoft’s annual Build Conference kicked off in San Francisco today with perhaps the biggest news for marketers being the unveiling of its “Cortana” virtual assistant, a challenger to Apple’s Siri and Google Now. In particular, Cortana — like Siri — may route searchers to particular apps or search services.  For local search, Yelp now seems especially […]


After Period Of Neglect Apple Opens Up iAd To “Filmmakers, Small Business Owners”

Apple appears to be reinvigorating its iAd platform in a bid to gain broader advertiser adoption. According to AdAge, “anyone with an Apple ID will be able to open an account with iAd Workbench, the company’s mobile-ad management tool.” Apple hopes that opening up iAd will bring new categories of advertisers and boost interest in […]


VIDEO + SLIDESHOW: Email Marketing & The Audience Imperative

While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the revenue-driving power of our oldest digital marketing channel: email. What does the future hold for email marketing? That was the subject of a keynote presentation by Jeff Rohrs, author of Audience: Marketing in the Age of Subscribers, Fans […]


Happy Birthday Gmail! The Email Giant Turns 10 Today

Picture this. It’s April 1st, 2004 — April Fool’s day. Google launches a press release announcing their new vertical: Gmail. In the press release the Google founders state that search is actually the number two online activity to email and that they’ll offer users a full gig of storage. It had to be one of […]


Marketing Day: April 1, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Advanced Search Now Comes With Easier Access To Date Range Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for […]


Twitter’s Advanced Search Now Comes With Easier Access To Date Range

Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there’s a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding — since:2014-02-03 until:2014-04-01 — in the search box. It’s a […]


Second Apple Patent Suit Vs. Samsung Ropes In Google

If you’re tired of news about smartphone-related patent litigation, you’re not alone. However, there’s more to come as Apple and Samsung’s long-running patent feud appears no closer to resolution today than it was two years ago. The parties return to court this week for another round of patent-for-tat. The new case presents five Apple claims against […]


Marketing Day: March 31, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative Like many online publishers, we do our fair share of calling out companies when they make […]


Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across its management platform that’s used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up […]


Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

After finding Kendra Eash’s “This is a Generic Brand Video” on McSweeney’s literary website, the stock video provider Dissolve couldn’t resist turning Eash’s words into an actual generic brand video, mocking the very services it provides. From the company’s website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, […]


FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure

Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with users on Pinterest. The FTC determined (see embedded letter below) that a Cole Haan “Wandering Sole” contest that asked users to pin/re-pin images of Cole Haan products in exchange for […]


Google Fined For “Non-Cooperation” In Indian Antitrust Inquiry

The Google antitrust drama keeps migrating east. First the US FTC settled its investigation of Google without any significant penalty or restrictions. More recently, the long European antitrust inquiry appears to be “essentially” over, with a settlement built on the presentation of “rival links.” Google is also in the midst of an antitrust, anti-competition investigation in India. […]


Trying to Build Android Brand, Google Mandates “Powered By” Label

According to multiple sources last week, Google is now requiring a “powered by Android” indicator on all devices that use the Android operating system as a precondition of gaining access to Google Play. Geek.com was the first site to confirm the new mandate. The branding must be displayed as the phone boots up. There are […]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!