Facebook Touts 1 Billion App Links Served, Adds Support For Mobile App Ads

Facebook’s App Link program, an open-source, cross-platform standard for linking on mobile devices, has been widely adopted since the program was introduced on April 30 at the F8 Developers conference. Today Facebook announced in a blog post that developers had enabled more than 1 billion of the links that drive users directly to apps, or […]


Marketing Day: Vine Loop Counts, Waffles & #WorldCup Tweets, 25 Business Books For CMOs

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SocialBro Adds A Free Plan For Twitter Analytics & Management Twitter management platform SocialBro is now free — if you have fewer than 5,000 Twitter contacts. The London-based startup, fresh […]


SocialBro Adds A Free Plan For Twitter Analytics & Management

Twitter management platform SocialBro is now free — if you have fewer than 5,000 Twitter contacts. The London-based startup, fresh off its newly minted status as a Twitter Certified Partner, is offering the “Free Cloud” plan to introduce startups and small businesses to its dashboard. The plan is available to users with a Twitter community […]


Appsee Offers Heatmaps, Other Unique In-App Analytics

Last week, comScore released data showing that time spent with mobile apps now (amazingly) represents 51 percent of all digital media time. Brands, retailers and publishers thus have a great deal at stake in creating apps that are engaging and able to retain users. Aiding in that effort, there are quite a few companies providing mobile analytics […]


Spotted In The Wild: Facebook Advertising Prompt Seen On Pages’ ‘About’ Sections

As Facebook’s stock continues to trend upward, so does their advertising push. A new test feature was spotted in the wild by Matteo Gamba on InsideFacebook that shows a new ad prompt that some Page Admins are seeing. A new ad prompt is showing up on the ‘about’ tabs of Facebook pages featuring a “Promote” […]


“Getting Started” Series Aimed At Marketers Helps Explain (& Entice) Facebook Ads

Still haven’t tested Facebook Ads? Well, if you’ve been afraid of taking the plunge a new series of posts from Facebook can help you get your feet wet. “The Getting Started” series from Facebook is a new series of posts on the Facebook for business blog. The highlight of the posts are the very descriptive […]


Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

Google has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European […]


Twitter Shopping Coming Soon? “Buy Now” Buttons Seen In The Wild

Evidence of Twitter plans to enable users to make purchases by clicking on tweets surfaced Monday afternoon. “Buy now” buttons appeared in several tweets apparently generated by the shopping app Fancy, Re/code’s Jason Del Rey reported. The buttons only showed up on mobile devices and are no longer visible. Re/code reported that “tapping on them […]


Marketing Day: Twitter App Install Ads, Google Cardboard & Viewable Video Ad Impression Metrics

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down Real-time marketing is a tricky business. You want to be in the moment, you want to […]


Media Ratings Council Greenlights New Viewable Ad Impression Metric For Video Ads

After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being transacting and measuring on viewable ad impressions for video ads. According to the MRC, the new viewable ad impression metric was created in a collaborative effort between the MRC and IAB’s Emerging Innovations […]


Google Is Shutting Down Orkut, Its First Social Network, On September 30

Google announced today that it is shutting down its first social network, Orkut, on September 30. Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012. Orkut was […]


VIDEO + SLIDESHOW: Defining The Native Advertising Landscape

The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for. Native advertising promises very real benefits […]


Google’s Answer To Facebook’s Oculus Rift Is Cheap “Cardboard”

I was blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that potential and spent roughly $2 billion on the company earlier this year. At last week’s Google I/O, the company introduced its answer to Oculus Rift and may have largely undermined Facebook’s […]


Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue […]


Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions

Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies — or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the […]


Google’s Eric Schmidt Visits Cuba With Entourage To Promote Open Internet

Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper 14ymedio.com is the original source of the story. There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 […]


Marketing Day: Google+ A Referral Graveyard, Watchdog Targets YouTube, Facebook Page Engagement Up

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: VIDEO + SLIDESHOW: All Search Is Now Social “Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of […]


VIDEO + SLIDESHOW: All Search Is Now Social

“Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of […]


Marketing Day: New Facebook Ads, Mobile App Usage Rising & Android Smartwatches Compared

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? […]


Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook

Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront […]


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