Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, […]


Marketing Day: Bieber Endorses Amazon, Retailers Prep For The Holidays & Twitter World Cup Numbers

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: Best Way To Reach Millennials Is On Social Media SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18 – […]


DoubleClick Gains Viewable Impression Reporting With Google’s Active View Solution

Google received accreditation from the Media Rating Council (MRC) for its viewable impression measurement solution, Active View, last April. At the time, the company made clear it would be integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display Network, allowing advertisers to buy ads […]


Twitter Puts A Hit On Companies Attempting To Provide User-Base Stats

Fact: This year Twitter stock (TWTR) took a dive from nearly $70 a share down to just over $30 a share due in part to Q1 reports that the overall monthly users were slowing. According to Business Insider, Twitter has now begun shutting off data to companies that publish their own content on the size […]


Twitter Bets Big On World Cup, Scores With Engagement Records

Like Germany’s national soccer team, Twitter entered the 2014 World Cup with the highest of expectations. Germany, extremely talented but searching for its first major title for 18 years, passed its test in the biggest way with a 1-0 victory over Argentina in Sunday’s championship match. Twitter? Not too shabby either, although the game is […]


Marketing Day: World Cup Breaks Facebook Records, Google Legal Woes & Twitter Analytics

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook Now what will we talk about? The World Cup, which wrapped up Sunday […]


Send Your Team To SMX East: Share The Experience & Save

Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares […]


Digg Relaunches News.me As “Digg Deeper” To Give You Personalized News Alerts

What should you read or watch today? Digg is hoping to help you answer that question with a new launch of an old service, News.me. Renamed Digg Deeper, the tool uses signals from the people you follow on social media to surface the most interesting and important news of the day. It’s not a new […]


Facebook Offers New Advertisers Personalized Support With “Start To Success” Program

Facebook, adding a personal touch to its mostly self-service advertising process, is offering new advertisers a dedicated account manager. The “Start To Success” program offers direct access to a Facebook representative to businesses that commit to spending at least $50 a day for a month (in other words at least $1,400). Facebook Page administrators started […]


Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an […]


‘Sponsored’ Brings Suspicion: Report Shows Paid Posts Have A Reputation Problem

While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned. Contently, a content creation company, took a deep dive into how native advertising is perceived by audiences. The short answer — not well. A survey was implemented between users 18-65 […]


Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1

Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos for the first half of 2014, Unruly discovered four of the top ten most shared ads are World Cup related videos, with Shakira’s “La La La” taking the top spot. […]


Marketing Day: Facebook Gaming Ads, Chinese Unblocks Google & World Cup Slows Email Marketing

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow! Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered […]


MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!

Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special “beta” rates expire tomorrow – Register […]


Facebook Adds Ability To Sell Virtual Goods To Desktop Gamers Via Ads

Facebook has always allowed desktop gamers to spend real money for virtual currency. Starting today, it’s giving game developers the ability to sell virtual goods within Facebook advertising. The new product — for News Feed and right-hand column ads — has already shown success in reducing the friction for gamers to pull out their credit […]


Marketing Day: Twitter Celebs Get Tweets Indexed, Mobile Social Sharing Surges & New Pinterest Follow Button

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study] If you are counting on Google indexing your tweets, you had better have Twitter influence […]


VIDEO + SLIDESHOW: Marketing In The Age Of The Internet Of Things

What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? As your marketing strategy takes shape, consider the changes coming on the horizon with the growth of the Internet of […]


Marketing Day: 99 Days Of Facebook Freedom, YouTube Struggles & CIA’s Funny Tweets

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Happy Would You Be After 99 Days Without Facebook? How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that […]


Marketing Day: Android Device Forecast, Google Expands Product Deliveries, Samsung’s #UnderWaterSelfie

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forecast: There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015 Android devices already beat Windows, Mac and iOS devices by a wide margin, and […]


Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts “a relative revival of the global PC market” this year, driven by enterprise upgrades. However it says tablets will outsell […]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!