Twitter Expands Certified Program With 5 Internationally Focused Partners

Pushing forward with its global efforts, Twitter announced today that is has added five internationally focused companies to its Twitter Certified Program. The companies — Luxembourg-based Talkwalker; Conversocial, with offices in London and New York; SocialBro, launched in Spain, now based in London; Argentina-based Socialmetrix, and New York-based Unmetric — specialize in the European, Latin […]


VIDEO + SLIDESHOW: The Future Of A Brand

Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow’s consumers do not want to buy “products.” They want to buy experiences from brilliant brands. What does that mean for our everyday roles as marketing practitioners? It’s time to rethink your brand marketing strategies to […]


Check Out The SMX East Agenda – Register Now & Save $300

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? […]


Marketing Day: Google Watches Now For Sale, Yahoo Prime View, Google I/O Keynote & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google’s Android Wear Watches Now Available From LG & Samsung Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on […]


Google’s Android Wear Watches Now Available From LG & Samsung

Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its Android Wear platform are now available from LG and Samsung. Well, available very soon. Google has said both will be offered for purchase via its Google Play today, though they’ve yet to appear. When […]


Android: Now More Than 1 Billion Active Users Per Month

Google opened its annual developers conference today with some staggering statistics about the growth of its Android mobile operating system. Sundar Pichai told the packed keynote audience that there are now more than one billion active Android users per month, up from about 530 million at last year’s I/O conference. He said Google is going […]


VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing

Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the […]


YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature

Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a new system that utilized Google+ messaging called, well, Messaging. In order to utilize this system the YouTube creator must be connected to a Google+ account. The new message system will feature: […]


Google Glass Gets A Pre-I/O Hardware & Software Upgrade, Lots Of New Apps

On the eve of Google’s biggest annual event, the I/O developer’s conference, Google Glass is getting a number of hardware and software updates, along with nearly a dozen new apps. New Glass Hardware The company just announced a new version of the Glass hardware that doubles its RAM to 2GB. Glass product manager Steve Lee […]


VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing

Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words — collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014. Local & The Place of […]


Marketing Day: Facebook & Teens, WPP’s Twitter Ad Spend, Facebook AppLinks & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws” Facebook’s courtship of live television took a couple steps forward this week as NBC’s “Today Show” and Discovery […]


Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening the Gates to Consumer Engagement

On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your […]


Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous App

This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a way around the browser, instead going straight from one app to another. Today, Facebook has announced that developers have enabled more than one billion unique deep links with App Links. This means that users […]


Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games

Mobile developers have long complained that Google Play doesn’t generate as much revenue for them as the iOS app store. However, a new report from App Annie argues that revenue growth is increasing rapidly. The firm said that Google Play “quarterly app revenue more than doubled from Q1 2013 to Q1 2014.” The top market for Google Play […]


Marketing Day: Google Domains Launches, Facebook News Feed Videos, Social Media’s Purchasing Influence

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Now You Can Edit Posts From Facebook’s Pages Manager App Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within […]


Now You Can Edit Posts From Facebook’s Pages Manager App

Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the app. That’s a handy feature for those typos discovered while you are on the go. The update, available now for iOS and Android devices, also has a new look, and according to Facebook’s blog […]


Google Glass Heads Overseas As Explorer Program Launches In The UK

On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom. The Explorer Program is Google’s current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program […]


What To Expect This Week At Google I/O

Google is “gearing up” for its annual developer conference this week, Google I/O. On Wednesday, there will be a two-hour keynote to be delivered or emceed by Android and Chrome SVP Sundar Pichai. We’ll be there. Based on an array of rumors, we expect to see and hear a number of hardware and software announcements. […]


Letter Hints At Many New EU Investigations Against Google

The New York Times is reporting that a letter from European Competition chief Joaquín Almunia seeks to rally support for the existing Google antitrust settlement, quite strangely, by promising future investigations against the company. Essentially he seems to be saying: don’t worry if you don’t think this deal is tough enough, because there are more […]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star […]


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