“Getting Started” Series Aimed At Marketers Helps Explain (& Entice) Facebook Ads

Still haven’t tested Facebook Ads? Well, if you’ve been afraid of taking the plunge a new series of posts from Facebook can help you get your feet wet. “The Getting Started” series from Facebook is a new series of posts on the Facebook for business blog. The highlight of the posts are the very descriptive […]


Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

Google has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European […]


Twitter Shopping Coming Soon? “Buy Now” Buttons Seen In The Wild

Evidence of Twitter plans to enable users to make purchases by clicking on tweets surfaced Monday afternoon. “Buy now” buttons appeared in several tweets apparently generated by the shopping app Fancy, Re/code’s Jason Del Rey reported. The buttons only showed up on mobile devices and are no longer visible. Re/code reported that “tapping on them […]


Marketing Day: Twitter App Install Ads, Google Cardboard & Viewable Video Ad Impression Metrics

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down Real-time marketing is a tricky business. You want to be in the moment, you want to […]


Media Ratings Council Greenlights New Viewable Ad Impression Metric For Video Ads

After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being transacting and measuring on viewable ad impressions for video ads. According to the MRC, the new viewable ad impression metric was created in a collaborative effort between the MRC and IAB’s Emerging Innovations […]


Google Is Shutting Down Orkut, Its First Social Network, On September 30

Google announced today that it is shutting down its first social network, Orkut, on September 30. Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012. Orkut was […]


VIDEO + SLIDESHOW: Defining The Native Advertising Landscape

The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for. Native advertising promises very real benefits […]


Google’s Answer To Facebook’s Oculus Rift Is Cheap “Cardboard”

I was blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that potential and spent roughly $2 billion on the company earlier this year. At last week’s Google I/O, the company introduced its answer to Oculus Rift and may have largely undermined Facebook’s […]


Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue […]


Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions

Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies — or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the […]


Google’s Eric Schmidt Visits Cuba With Entourage To Promote Open Internet

Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper 14ymedio.com is the original source of the story. There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 […]


Marketing Day: Google+ A Referral Graveyard, Watchdog Targets YouTube, Facebook Page Engagement Up

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: VIDEO + SLIDESHOW: All Search Is Now Social “Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of […]


VIDEO + SLIDESHOW: All Search Is Now Social

“Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of […]


Marketing Day: New Facebook Ads, Mobile App Usage Rising & Android Smartwatches Compared

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? […]


Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook

Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront […]


Twitter Expands Certified Program With 5 Internationally Focused Partners

Pushing forward with its global efforts, Twitter announced today that is has added five internationally focused companies to its Twitter Certified Program. The companies — Luxembourg-based Talkwalker; Conversocial, with offices in London and New York; SocialBro, launched in Spain, now based in London; Argentina-based Socialmetrix, and New York-based Unmetric — specialize in the European, Latin […]


VIDEO + SLIDESHOW: The Future Of A Brand

Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow’s consumers do not want to buy “products.” They want to buy experiences from brilliant brands. What does that mean for our everyday roles as marketing practitioners? It’s time to rethink your brand marketing strategies to […]


Check Out The SMX East Agenda – Register Now & Save $300

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? […]


Marketing Day: Google Watches Now For Sale, Yahoo Prime View, Google I/O Keynote & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google’s Android Wear Watches Now Available From LG & Samsung Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on […]


Google’s Android Wear Watches Now Available From LG & Samsung

Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its Android Wear platform are now available from LG and Samsung. Well, available very soon. Google has said both will be offered for purchase via its Google Play today, though they’ve yet to appear. When […]


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