Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users

Apr 30, 2013 at 12:12pm ET by Ginny Marvin   

Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced [...]

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Followgen Founder Tells Twitter They Should Shut Down His Biz

Apr 29, 2013 at 11:14pm ET by Greg Finn   

Usually, stories around Twitter’s API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on [...]

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New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience

Apr 29, 2013 at 8:30pm ET by Amy Gesenhues   

After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles, meant to deliver personalized content to users. As a user performs more [...]

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Marketing Day: April 29, 2013

Apr 29, 2013 at 5:01pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it [...]

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Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users

Apr 29, 2013 at 4:04pm ET by Danny Sullivan   

Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full coverage [...]

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Infographic: Optimizing Email Marketing For Smartphones & Mobile

Apr 29, 2013 at 1:41pm ET by Marketing Land Infographics   

Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages designed for this on-the-move audience? The folks at GetResponse have created an infographic designed to help you get your email marketing into shape for mobile viewing: Want the infographic for yourself? [...]

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Microsoft Continues Rebranding Efforts With New Looks For Bing, Skype & Xbox

Apr 29, 2013 at 11:51am ET by Amy Gesenhues   

After launching new looks for Windows and Office last year, Microsoft is working toward rebranding additional products, including Bing, Skype and Xbox. During a presentation at the Norwegian Design Council Design Day event on April 17, creative directors from Wolff Olins played a video that revealed what appears to be a new Bing logo. “Other [...]

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See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday

Apr 29, 2013 at 10:10am ET by Kendra Jaros   

Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday – register today! SMX Advanced speakers are selected for their expertise and their [...]

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Marketing Day: April 26, 2013

Apr 26, 2013 at 4:04pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement [...]

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Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick

Apr 26, 2013 at 12:34pm ET by Ginny Marvin   

Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the [...]

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Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks

Apr 26, 2013 at 11:54am ET by Greg Finn   

When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing “gurus” have been purchasing handfuls of followers [...]

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Marketing Day: April 25, 2013

Apr 25, 2013 at 5:19pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest [...]

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Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]

Apr 25, 2013 at 2:54pm ET by Ginny Marvin   

Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore’s March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million [...]

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Study: 39% Of Americans Took Part in Political Or Social Activity During The 2012 Campaign

Apr 25, 2013 at 12:36pm ET by Greg Finn   

During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39%  of adults took part in some form of political activity on  a social network. The majority of the activity [...]

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Social Video Platform Spreecast Launches Mobile App, Plans Revenue Growth

Apr 25, 2013 at 11:31am ET by Ginny Marvin   

Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announced the launch of its free iPhone app and the ability for mobile users to access Spreecasts in-browser on all iOS and Android devices. Major Media companies and marketers are using Spreecast to broaden their audience reach and engage with [...]

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AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

Apr 24, 2013 at 5:28pm ET by Amy Gesenhues   

Google AdSense is now offering 970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad [...]

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Marketing Day: April 24, 2013

Apr 24, 2013 at 4:59pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Infographic: The Periodic Table Of Google Analytics Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic [...]

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Infographic: The Periodic Table Of Google Analytics

Apr 24, 2013 at 4:18pm ET by Marketing Land Infographics   

Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. [...]

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Marketing Day: April 23, 2013

Apr 23, 2013 at 5:01pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been [...]

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Outlook.com VersaTile Ads Debut

Apr 23, 2013 at 3:48pm ET by Ginny Marvin   

Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: As you can see from the video, the ads require user interaction to get [...]

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