Social Media Via Google Glass: Florida Agency Has An App For That

A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content — photos and videos […]


Marketing Day: March 28, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, […]


For Mobile App Monetization, Free(mium) Is Winning

According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method — though only 42 percent of developer survey respondents were using in-app ads. […]


177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To Their Sites

Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive manufacturer sites that competed for visibility on Google with paid search ads in January and February. The ads drove 14.4 million clicks — and that’s just on desktops and tablets. The new analysis from search marketing […]


Klout To Be Acquired By Social Management Software Company Lithium Technologies

Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout. According to the announcement, the acquisition creates, “One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.” Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific […]


Marketing Day: March 27, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it […]


UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims

The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to false advertising. In the decision announced yesterday, the ASA rejected two complaints about an ad promoting Microsoft’s Outlook email that said it — unlike Google’s Gmail service — doesn’t scan the contents of emails […]


Traditional PCs Shrink To 10 Percent Of Device Market In 2015

IT consulting firm Gartner projected today that overall device shipments (not sales) would increase this year by nearly 7 percent vs. 2013. Sale of traditional PCs still represent a drag on the industry, although tablet substitution for PCs is supposed to slow. Recognizing the importance of addressing all platforms now Microsoft CEO Satya Nadella announced […]


Among Top 100 Etail Sites Only 9 Pct Using Responsive Design

Despite being a recommended mobile “best practice,” only 9 percent of the top 100 e-retail sites are using responsive design. That’s according to the latest edition of The Search Agency’s Mobile Experience Scorecard. Previously, the agency evaluated and ranked the mobile sites of the Fortune 100 and top 100 traditional retailers. In this ranking exercise, […]


Register For SMX Advanced – Rates Increase Tomorrow

Super early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t […]


Twitter Adds Photo Tags That Will Notify Others (Yet Won’t Count Toward Your 140 Characters)

Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper’s arm length. It wouldn’t happen. Until now, the only way to notify a user that they’ve been included in a photo is to make sure that their Twitter handle is included in the […]


Marketing Day: March 26, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of […]


Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram

In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off. Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s […]


Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews

Virtually all consumers turn to the internet to find local products and services. Are you positioned to win them, as a local business? There are four key steps to consider: search engines, internet yellow pages, map services and reviews. The folks from Kenshoo Local have put together an infographic with these four key areas, along with […]


Instagram Surpasses 200 Million Users & 20 Billion Photos

It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past two years. The photo sharing network has officially topped 200 million users who have posted 20 billion photos to date. While Facebook has taken some slack recently for their perception in the […]


Google’s Got Glass, Facebook Has Oculus, How Might AOL and Yahoo Respond?

In the wake of the $2 billion Oculus acquisition announcement by Facebook people on Twitter are expressing their opinions of the deal and speculating about potential copycat acquisitions by Yahoo and AOL. BREAKING: Yahoo buys ViewMaster pic.twitter.com/dbMtDq6rTd — Evan Kirstel (@evankirstel) March 25, 2014 AOL is embracing 3D Virtual Reality too, it seems! pic.twitter.com/YTidIYe5qg — Scott […]


Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead

It’s now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in today’s current iteration of the app) users input their location of an Instagram photo by tagging the location from information pulled in by Foursquare. According to Fast Company, Facebook is now testing the […]


Marketing Day: March 25, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Adds More Targeting Power To Lookalike Audiences Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on […]


Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products. In a preview of what’s on the horizon, Adobe shared a look at technology it’s calling Marketing Mix Planning.  It will become a core service in the Marketing Cloud and is […]


Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. “Maker already […]


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