Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews

Virtually all consumers turn to the internet to find local products and services. Are you positioned to win them, as a local business? There are four key steps to consider: search engines, internet yellow pages, map services and reviews. The folks from Kenshoo Local have put together an infographic with these four key areas, along with […]


Instagram Surpasses 200 Million Users & 20 Billion Photos

It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past two years. The photo sharing network has officially topped 200 million users who have posted 20 billion photos to date. While Facebook has taken some slack recently for their perception in the […]


Google’s Got Glass, Facebook Has Oculus, How Might AOL and Yahoo Respond?

In the wake of the $2 billion Oculus acquisition announcement by Facebook people on Twitter are expressing their opinions of the deal and speculating about potential copycat acquisitions by Yahoo and AOL. BREAKING: Yahoo buys ViewMaster pic.twitter.com/dbMtDq6rTd — Evan Kirstel (@evankirstel) March 25, 2014 AOL is embracing 3D Virtual Reality too, it seems! pic.twitter.com/YTidIYe5qg — Scott […]


Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead

It’s now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in today’s current iteration of the app) users input their location of an Instagram photo by tagging the location from information pulled in by Foursquare. According to Fast Company, Facebook is now testing the […]


Marketing Day: March 25, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Adds More Targeting Power To Lookalike Audiences Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on […]


Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products. In a preview of what’s on the horizon, Adobe shared a look at technology it’s calling Marketing Mix Planning.  It will become a core service in the Marketing Cloud and is […]


Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. “Maker already […]


Questions About The New Facebook Pages Layout? Facebook’s Got Answers.

Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs […]


Marketing Day: March 24, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Case For Content Automation Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of […]


AdRoll Publishes New Book On Retargeting With Tips & Case Studies On What Works

In their new book, The Retargeting Playbook, executives from retargeting firm AdRoll — Adam Berke, president, Greg Fulton, head of product, and Lauren Vaccarello, VP of marketing — aim to help marketers get more out of their retargeting campaigns and provide numerous case studies on successful ads and campaigns. The book is dedicated to “marketers […]


SMX Advanced Agenda Now Available – Super Early Bird Rates Expire Friday

The Search Marketing Expo – SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Keyword Research On […]


Marketing Day: March 21, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Watching Video Through A Reddit Filter Just Got Better If you like watching random videos on the Internet but want them a bit less random, you can tune into reddit.tv. […]


Watching Video Through A Reddit Filter Just Got Better

If you like watching random videos on the Internet but want them a bit less random, you can tune into reddit.tv. Launched in 2009, reddit.tv pulls video posted on the link-sharing network into a dashboard, allowing viewers to “easily flip through the hottest videos of the day and see what’s going on in your favorite […]


Tumblr Partnership With Viacom Opens Door To MTV, Nickelodeon & Comedy Central

After announcing Tumblr sponsored posts earlier this year, the Yahoo-owned blogging platform has joined the growing list of social media sites making advertising deals with television programming networks. According to a report on CNET.com yesterday, Tumblr has entered into a marketing partnership with television programming company Viacom. From the CNET.com article: Viacom — the parent […]


Will In-Store Bluetooth Beacons Marginalize QR Codes?

Though many fans of QR codes will strongly disagree, I would argue that they haven’t found their “sweet spot” in mobile marketing and must do so relatively soon or be marginalized. Similarly, SMS was once a much touted opportunity for marketers but has since failed to gain widespread marketing adoption. Despite some statistics showing that as […]


Twitter Makes Video Watching Easier With One-Click Inline Viewing

Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several […]


Marketing Day: March 20, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the […]


Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet

Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center […]


Celebrate Twitter’s 8th Birthday By Traveling Back To See Your #FirstTweet

It’s hard to believe that Twitter is turning 8 years old already. To celebrate their octennial existence Twitter has released a simple tool that allows users to head back in time to view their first Tweeting Experience.  The #FirstTweet tool allows users to look up any account’s first Tweet. Users can then quickly share and […]


Google Search Can Now Take Photos, Videos, On Your Android Phone

So you want to take a quick photo or video with your Android phone? It just got a bit easier, at least for those who like to tell their phone what to do. Google updated its Android Search app today, giving voice-activated access to cell phone camera and video features. Yes, it’s an incremental change, […]


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