Happy Birthday Gmail! The Email Giant Turns 10 Today

Picture this. It’s April 1st, 2004 — April Fool’s day. Google launches a press release announcing their new vertical: Gmail. In the press release the Google founders state that search is actually the number two online activity to email and that they’ll offer users a full gig of storage. It had to be one of […]


Marketing Day: April 1, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Advanced Search Now Comes With Easier Access To Date Range Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for […]


Twitter’s Advanced Search Now Comes With Easier Access To Date Range

Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there’s a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding — since:2014-02-03 until:2014-04-01 — in the search box. It’s a […]


Second Apple Patent Suit Vs. Samsung Ropes In Google

If you’re tired of news about smartphone-related patent litigation, you’re not alone. However, there’s more to come as Apple and Samsung’s long-running patent feud appears no closer to resolution today than it was two years ago. The parties return to court this week for another round of patent-for-tat. The new case presents five Apple claims against […]


Marketing Day: March 31, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative Like many online publishers, we do our fair share of calling out companies when they make […]


Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across its management platform that’s used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up […]


Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

After finding Kendra Eash’s “This is a Generic Brand Video” on McSweeney’s literary website, the stock video provider Dissolve couldn’t resist turning Eash’s words into an actual generic brand video, mocking the very services it provides. From the company’s website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, […]


FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure

Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with users on Pinterest. The FTC determined (see embedded letter below) that a Cole Haan “Wandering Sole” contest that asked users to pin/re-pin images of Cole Haan products in exchange for […]


Google Fined For “Non-Cooperation” In Indian Antitrust Inquiry

The Google antitrust drama keeps migrating east. First the US FTC settled its investigation of Google without any significant penalty or restrictions. More recently, the long European antitrust inquiry appears to be “essentially” over, with a settlement built on the presentation of “rival links.” Google is also in the midst of an antitrust, anti-competition investigation in India. […]


Trying to Build Android Brand, Google Mandates “Powered By” Label

According to multiple sources last week, Google is now requiring a “powered by Android” indicator on all devices that use the Android operating system as a precondition of gaining access to Google Play. Geek.com was the first site to confirm the new mandate. The branding must be displayed as the phone boots up. There are […]


Social Media Via Google Glass: Florida Agency Has An App For That

A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content — photos and videos […]


Marketing Day: March 28, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, […]


For Mobile App Monetization, Free(mium) Is Winning

According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method — though only 42 percent of developer survey respondents were using in-app ads. […]


177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To Their Sites

Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive manufacturer sites that competed for visibility on Google with paid search ads in January and February. The ads drove 14.4 million clicks — and that’s just on desktops and tablets. The new analysis from search marketing […]


Klout To Be Acquired By Social Management Software Company Lithium Technologies

Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout. According to the announcement, the acquisition creates, “One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.” Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific […]


Marketing Day: March 27, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it […]


UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims

The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to false advertising. In the decision announced yesterday, the ASA rejected two complaints about an ad promoting Microsoft’s Outlook email that said it — unlike Google’s Gmail service — doesn’t scan the contents of emails […]


Traditional PCs Shrink To 10 Percent Of Device Market In 2015

IT consulting firm Gartner projected today that overall device shipments (not sales) would increase this year by nearly 7 percent vs. 2013. Sale of traditional PCs still represent a drag on the industry, although tablet substitution for PCs is supposed to slow. Recognizing the importance of addressing all platforms now Microsoft CEO Satya Nadella announced […]


Among Top 100 Etail Sites Only 9 Pct Using Responsive Design

Despite being a recommended mobile “best practice,” only 9 percent of the top 100 e-retail sites are using responsive design. That’s according to the latest edition of The Search Agency’s Mobile Experience Scorecard. Previously, the agency evaluated and ranked the mobile sites of the Fortune 100 and top 100 traditional retailers. In this ranking exercise, […]


Register For SMX Advanced – Rates Increase Tomorrow

Super early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t […]


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