Marketing Day: April 26, 2013

Apr 26, 2013 at 4:04pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement [...]

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Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick

Apr 26, 2013 at 12:34pm ET by Ginny Marvin   

Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the [...]

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Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks

Apr 26, 2013 at 11:54am ET by Greg Finn   

When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing “gurus” have been purchasing handfuls of followers [...]

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Marketing Day: April 25, 2013

Apr 25, 2013 at 5:19pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest [...]

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Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]

Apr 25, 2013 at 2:54pm ET by Ginny Marvin   

Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore’s March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million [...]

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Study: 39% Of Americans Took Part in Political Or Social Activity During The 2012 Campaign

Apr 25, 2013 at 12:36pm ET by Greg Finn   

During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39%  of adults took part in some form of political activity on  a social network. The majority of the activity [...]

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Social Video Platform Spreecast Launches Mobile App, Plans Revenue Growth

Apr 25, 2013 at 11:31am ET by Ginny Marvin   

Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announced the launch of its free iPhone app and the ability for mobile users to access Spreecasts in-browser on all iOS and Android devices. Major Media companies and marketers are using Spreecast to broaden their audience reach and engage with [...]

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AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

Apr 24, 2013 at 5:28pm ET by Amy Gesenhues   

Google AdSense is now offering 970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad [...]

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Marketing Day: April 24, 2013

Apr 24, 2013 at 4:59pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Infographic: The Periodic Table Of Google Analytics Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic [...]

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Infographic: The Periodic Table Of Google Analytics

Apr 24, 2013 at 4:18pm ET by Marketing Land Infographics   

Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. [...]

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Marketing Day: April 23, 2013

Apr 23, 2013 at 5:01pm ET by Matt McGee   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been [...]

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Outlook.com VersaTile Ads Debut

Apr 23, 2013 at 3:48pm ET by Ginny Marvin   

Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: As you can see from the video, the ads require user interaction to get [...]

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Salesforce Social.com Officially Launched, Will Bring Social Ads, Listening & CRM Together

Apr 23, 2013 at 2:27pm ET by Greg Finn   

Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social [...]

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Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers

Apr 22, 2013 at 5:17pm ET by Amy Gesenhues   

A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35)  have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, “No one should ever be [...]

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Marketing Day: April 22, 2013

Apr 22, 2013 at 5:06pm ET by Barry Schwartz   

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions” The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), [...]

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70% of SMX Advanced Tickets Sold – Register Now!

Apr 22, 2013 at 2:02pm ET by Kendra Jaros   

Time is running out to register for Search Engine Land’s SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So, why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level [...]

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Facebook Home Passes 500K Downloads, Gets Mixed Reviews

Apr 22, 2013 at 10:18am ET by Greg Sterling   

Benedict Evans was the first to notice yesterday that Facehook Home had crossed the 500,000 download threshold on Google Play. That’s in the ten days since April 12, when it was released. I’d say that’s a decent, if not stellar, number given that Home is only available for select Android devices: Samsung Galaxy S III, [...]

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Comedy Central To Host A Twitter-Only Comedy Festival Next Week

Apr 22, 2013 at 7:23am ET by Greg Finn   

Next week, Comedy Central is launching a unique 5-day comedy festival that brings comedians directly to their audience. Well, directly to their audience’s Twitter stream. Next week, a Twitter-only festival will be released that features some of comedy’s elite including Mel Brooks, Amy Schumer and Carl Reiner. The event starts next Monday and will use [...]

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Yahoo Narrows Focus By Cutting Yahoo Kids, Upcoming, Yahoo Deals & More

Apr 19, 2013 at 6:23pm ET by Amy Gesenhues   

Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building “beautiful [...]

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AdSense Launches New Link Unit Ad Previews, Tests Showed Higher Click-Through Rates

Apr 19, 2013 at 4:55pm ET by Ginny Marvin   

Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers’ landing pages. Instead of a list of ads, here is an example from Google showing what the new page of ads looks like: [...]

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