VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing

Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words — collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014. Local & The Place of […]


Marketing Day: Facebook & Teens, WPP’s Twitter Ad Spend, Facebook AppLinks & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws” Facebook’s courtship of live television took a couple steps forward this week as NBC’s “Today Show” and Discovery […]


Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening the Gates to Consumer Engagement

On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your […]


Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous App

This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a way around the browser, instead going straight from one app to another. Today, Facebook has announced that developers have enabled more than one billion unique deep links with App Links. This means that users […]


Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games

Mobile developers have long complained that Google Play doesn’t generate as much revenue for them as the iOS app store. However, a new report from App Annie argues that revenue growth is increasing rapidly. The firm said that Google Play “quarterly app revenue more than doubled from Q1 2013 to Q1 2014.” The top market for Google Play […]


Marketing Day: Google Domains Launches, Facebook News Feed Videos, Social Media’s Purchasing Influence

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Now You Can Edit Posts From Facebook’s Pages Manager App Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within […]


Now You Can Edit Posts From Facebook’s Pages Manager App

Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the app. That’s a handy feature for those typos discovered while you are on the go. The update, available now for iOS and Android devices, also has a new look, and according to Facebook’s blog […]


Google Glass Heads Overseas As Explorer Program Launches In The UK

On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom. The Explorer Program is Google’s current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program […]


What To Expect This Week At Google I/O

Google is “gearing up” for its annual developer conference this week, Google I/O. On Wednesday, there will be a two-hour keynote to be delivered or emceed by Android and Chrome SVP Sundar Pichai. We’ll be there. Based on an array of rumors, we expect to see and hear a number of hardware and software announcements. […]


Letter Hints At Many New EU Investigations Against Google

The New York Times is reporting that a letter from European Competition chief Joaquín Almunia seeks to rally support for the existing Google antitrust settlement, quite strangely, by promising future investigations against the company. Essentially he seems to be saying: don’t worry if you don’t think this deal is tough enough, because there are more […]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star […]


Marketing Day: Marketing By Scent, LA Kings’ Twitter Lessons, 56% Skip Video Ads

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: oPhone DUO May Increase Online Sales With The Power Of Smell Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very […]


Most Retailers Get “D” Grade On Digital Marketing Scorecard

According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated for its Online Marketing Scorecard. The scorecard is a clever lead-gen tool for Wpromote. However it also provides a snapshot of how effective these 500 marketers are in promoting themselves online. To generate the scores, Wpromote evaluated […]


Marketing Day: Google Buys mDialog, Twitter Buys SnappyTV & The SocialChorus Lesson

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the […]


Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition

In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog. Making the announcement on the mDialog site, the start-up said the team will be joining forces with DoubleClick and will eventually integrate its services […]


Twitter Snaps Up Live-TV Clipping Platform SnappyTV

Twitter announced today that it is acquiring SnappyTV, a live-TV clipping service that enables broadcasters to quickly create snippets of live events to share on social media. Launched in 2010, San Francisco-based SnappyTV makes it dead simple for video producers and rights holders to create near real-time clips and distribute them on Twitter, Facebook, YouTube, […]


Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat

Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner with three separate ads making the top ten list. Originally launched on May 22, Shakira’s video includes a number of World Cup soccer players. It was produced in conjunction with the […]


Marketing Day: Facebook & Paid Search, Best Twitter Animated GIFs, MSFT Blog Outreach Backfires

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released […]


Twitter Brings Tweets To Life Through The New Support Of Animated GIFs

Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion. This is a tad surprising since Twitter also owns Vine, the 6-second video social network. While […]


New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston

Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking. Update! These […]


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