• Sumit Verma

    Scott, your article is a brilliant comment on the evolution marketing has gone through. The slideshow really brought your perspective alive. How old school marketers effectively cross this chasm between strategy and technology will determine who will succeed in this era of marketing.

  • Radu Vrabie

    Your article is spot on Scott! I got to see this issue first hand since I’m working for a new conversion optimization software called Marketizator. Due to the current possibilities that technology has to offer, the tool is actually quite complex and most marketing experts that use it are at first discouraged by the steep learning curve. People know theoretically what they need to do, but they also think that implementing their strategies should be simple…and it’s not really the case.

  • Scott Brinker

    Thanks, Sumit — really glad you enjoyed the slides!

  • Scott Brinker

    Thanks, Radu. A little tech-savvy can go a long way in leveraging the most value out of more advanced marketing software tools. Good luck with your new venture — looks cool!