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Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
ToutApp provides salespeople with tools for managing their efforts, including campaigns and marketing content. In the announcement, Marketo said its platform has been trying to bring sales and marketing departments together around customer engagement. ToutApp says it is used by over 100,000 salespeople and more than 400 enterprise customers. Deal terms were not announced.
Marketo already offers Sales Insights, which can be integrated with customer relationship management (CRM) systems in Salesforce or Microsoft Dynamics so salespeople can better manage their leads.
Last September, Marketo added native account-based marketing (ABM) capabilities, to help marketers pitch to companies and their buying teams.