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MarTech Landscape: What are those DAM systems?
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files.
Instead of shoeboxes of photos, many businesses employ specialized software to manage their images.
These Digital Asset Management (DAM) systems can make life a bit easier than flipping through prints spread out on a table — especially since many businesses have thousands, if not millions, of media assets stored as digital files, somewhere.
In this installment of MarTech Today’s MarTech Landscape Series, we explain what those DAM systems are and why marketers often need them.
What are DAM systems?
Besides photo files, digital assets can include audio/music files, video clips, graphic files, or presentation files. Each one of those files requires identification, tagging so it can be searched, licensing info, some way to track its usage, and ways to have it approved for use in, say, a marketing campaign.