Get the most important digital marketing news each day.
Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”
Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011.
Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.”
She shared two separate charts, one for global traffic to Yahoo properties (first chart below) and one specific to U.S. traffic. The data reflect both mobile and desktop traffic, but doesn’t include Tumblr (which would push the 2013 numbers much higher for sure).
Mayer also revealed that Yahoo now has 800 million global monthly unique users — the first time the company has reached that level, and a 20 percent increase since she took the helm of the company 15 months ago.
She also reported that Yahoo has more than 390 million monthly mobile users, up 15 percent from Q2 of this year.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.