Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”

yahoo-logo-2013-cleanGlobal traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011.

Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.”

She shared two separate charts, one for global traffic to Yahoo properties (first chart below) and one specific to U.S. traffic. The data reflect both mobile and desktop traffic, but doesn’t include Tumblr (which would push the 2013 numbers much higher for sure).

yahoo-global-traffic

yahoo-us-traffic

Mayer also revealed that Yahoo now has 800 million global monthly unique users — the first time the company has reached that level, and a 20 percent increase since she took the helm of the company 15 months ago.

She also reported that Yahoo has more than 390 million monthly mobile users, up 15 percent from Q2 of this year.

Related Topics: Channel: Industry | Top News | Yahoo | Yahoo: Business Issues

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • The Humungus

    God bless Marissa Mayer! If that woman was my wife I’d cook and clean for her! I recently left Screwgle (the new evil empire) and went back to Yahoo and haven’t looked back! I hope Screwgle with its biggest spy network on the planet dies a slow death! Good riddance to them!

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