McDonald’s GOL! App Turns Its Fries Into An Augmented Reality World Cup Game


The FIFA World Cup kicks off in Brazil next week, but McDonald’s has given soccer fans around the world a way to get in on the action right now.

As part of their global sponsorship of the FIFA World Cup, McDonald’s changed the red packaging of its fries. Working with The Marketing Store, DDB Chicago helped create 12 new packaging designs – each representing a different artist’s passion for the world’s biggest soccer tournament.

DDB Chicago used the packaging as a mechanism to launch McDonald’s customers into a new digital app experience called McDonald’s GOL!. The app is downloadable from

McDonald’s GOL! is an augmented reality app that is triggered from any of the 12 FIFA World Cup fry boxes. To play the game, app users must purchase fries to get a FIFA World Cup fry box. Upon scanning a box, players enter a soccer trick shot game in which they shoot, bounce, flick and kick their way to World Cup success.

The game includes Qualcomm’s Vuforia augmented reality technology which allows game players to bounce a digital soccer ball off their own real world items — meaning every player experiences an entirely unique game.

The game also gives players the chance to win and share badges, share their best goals via social networks, keep up with the latest news from the FIFA World Cup and show their skills for their own country.

To promote the app, DDB Chicago, in addition to a short game demo video,  created a longer crazy video showing everyday people displaying their amazing skills kicking a soccer ball into people’s houses, into a wastebasket on a moving escalator, off a bell atop a church, around a city while wearing heels and a mini-dress, along the seashore by a man in a wheelchair, up over a bridge from a moving truck and back into a barrel on that moving truck and more.

YouTube Preview Image

YouTube Preview Image

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day | Mobile Marketing | World Cup


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!