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Measuring Effectiveness Of Branded Video Content
According to a recent Cisco study, 64% of global internet traffic was video in 2014, and that figure will be at least 80% by 2019.
While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand.
Understanding how your prospects and customers see your brand is a game-changer for your marketing strategy and tactics.
Recently, Hiccup NY’s Umatter division completed a comprehensive survey to discover the impact of branded video content research. This white paper from Hiccup reveals the survey’s findings and identifies key characteristics that were impacted by the addition of branded video content.
Visit Digital Marketing Depot to download your copy today.