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MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”
Mobile marketer MediaBrix is undergoing a transformation this week.
It’s now called Receptiv, a name that CEO Ari Brandt says reflects his company’s mission to provide in-app ads that are better received because they are delivered at the right moment.
It is also launching three new offerings.
First, there’s a Video Marketplace, which programmatically delivers the kind of moment-oriented interactive mobile ads that previously had been delivered through an automated managed service.