Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs

In a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case, retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.”

Of the two ads posted below, the basketball-themed spot is much better, although still heavy handed.

In a blog post Microsoft compares the experience of opening an Office doc in a Microsoft web app vs. on Google Docs. The company argues that Google Docs creates uncertainty and unpredictability because formatting often cannot be read. That has proven true for me in situations involving heavily formatted PPT slides.

In the Basketball ad Schneider’s character, representing Google Docs, is totally incompetent on the court and forces his team to be “less productive” and “work harder.”

Office is a huge cash cow for Microsoft and one of its two core profit centers — the other being Windows. There’s no comparison currently between Office’s market share and that of Google Docs. However, Microsoft has seen some high profile defections from Office and Exchange Server in the past year, as a number of municipalities,  government agencies and private companies shift to Google to save money.

Google Docs vs. Office

Redmond has certainly started an online discussion about these ads among the pundit class. Whether they will have a real-world impact is another matter.

As others have pointed out, the irony is that these ads were posted using YouTube.

Related Topics: Channel: Consumer | Google: Business Issues | Google: Google Drive | Microsoft | Microsoft: Business Issues | Microsoft: Outlook


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Clayburn Griffin

    But the formatting issues are the result of the document being created with Word in the first place.

  • focus

    You can use notepad if you dont have to format. Got it?

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!