Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox

CortanaFor months the tech press has been writing about the imminent arrival of Microsoft’s answer to Siri: Cortana. The virtual assistant is modeled on a character in Microsoft’s “Halo” game. Microsoft has not acknowledged Cortana or said anything public about Cortana.

Right now Cortana is a codename and it remains to be seen what the digital assistant is ultimately called. Reportedly “she” will soon be introduced with the 8.1 update of the Windows Phone software.

Unlike Siri Cortana will operate across devices and screens, including on the PC and Xbox. According to sources who spoke to The Verge, Cortana (or its equivalent) “wil replace the built-in Bing search feature, which is currently launched through a dedicated hardware key” on Windows Phones.

Here’s another difference with Siri or Google Now: the avatar. Cortana will be a more fully realized version of a digital assistant persona. She will have a face and a body unlike the disembodied voice of Siri or the nameless assistant of Google’s Voice Search and Google Now.

Behind Cortana will be sophisticated machine learning and Bing’s “Satori” back-end technology. Cortana will be the “face” of a new “service-enabled shell” powering all of Microsoft’s devices. That will enable “deep personalization” and device integration.

According to various reports, Cortana will be introduced first on Windows Phones in April. Beyond the fact that she has a face (and a body), Cortana will need to outperform Siri and Google Now to be a meaningful differentiator. Microsoft apparently believes that “she” can and will.

The video below featuring Cortana, from her Halo “death scene,” gives you a sense of her voice and personality. Microsoft will probably have to put some more clothes on her before her public unveiling however.

Related Topics: Channel: Mobile Marketing | Microsoft | Microsoft: Bing | Microsoft: Mobile | Microsoft: Windows Phone | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Brian Evans

    Can’t wait for cortana!!!

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!