Microsoft, Google To Build New Windows Phone YouTube App Together

microsoft-google-logosMicrosoft and Google appear to have buried the hatchet over the YouTube app that’s been available for Windows Phones, and say they’re “working together” to get a new app out “in the coming weeks.”

The two companies issued a statement today, two days after the deadline that Google had given Microsoft to remove the previous app from the Windows Phone Store. Earlier this month, Google sent Microsoft a cease-and-desist letter because Microsoft’s version of the YouTube app wasn’t showing Google’s ads.

Google’s letter asked Microsoft to remove the app by May 22nd, but today’s statement says the two companies are moving on and putting that disagreement behind them.

Microsoft and YouTube are working together to update the new YouTube for Windows Phone app to enable compliance with YouTube’s API terms of service, including enabling ads, in the coming weeks. Microsoft will replace the existing YouTube app in Windows Phone Store with the previous version during this time.

It’s a welcome sign of cooperation from two companies that have barely missed an opportunity to battle in recent months (and years, for that matter) — with most of the aggression coming from Microsoft’s side via its Scroogled campaign as well as recent attacks on Google’s Chrome Web browser and Google Docs. (See related entries below for more history between the two companies.)

Related Topics: Channel: Industry | Google | Google: Business Issues | Google: YouTube | Legal | Legal: General | Microsoft | Microsoft: Business Issues | Microsoft: Windows Phone | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • antifud

    ah look, a little misinformation goes a long way.

    the reality of this is not that google is doing anything, it’s more like MS is changing as they were in violation. but no, instead of wording it that way, they word it as “google is working with ms”? what a farce.

  • Matt McGee

    Fair enough, but the statement was sent to us jointly by both companies, which is done to indicate that both sides agreed to the wording.

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