Microsoft Slams Google In Nasty, Internal Parody Of Chrome Ad

You’re not supposed to see this video. Unless you work at Microsoft.

It’s a fake Chrome ad that’s part of Microsoft’s ongoing “Scroogled” campaign against Google, but it was supposed to remain internal.

It appeared first on a blog called iCosmoGeek and has now been picked up by the Los Angeles Times. The Times says it has confirmation from Microsoft that the video was made for internal purposes.

The video plays up many of the same charges that Microsoft has been making throughout the Scroogled campaign — tracking users to target ads, not respecting users’ privacy and so forth. Here’s the heart of Microsoft’s message from the video:

“Google watches everything you do — where you are, who you call, what you search, what you watch, contents of your email, contents of your chats, who your friends are, what apps you own, what you buy, what you listen to — and uses it to make a profit off of you.”

The video is a parody of Google’s recent “Chrome: Now Everywhere” ad.

Microsoft launched its Scroogled campaign last November with an initial focus on Google’s pay-for-inclusion shopping search results, and later targeted privacy in Gmail. The campaign has included print and TV ads, a number of which we shared back in March — coincidentally, in an article about how Microsoft was putting an end to the ad buys.

The two companies butted heads again recently over the YouTube app for Windows Phones. During his keynote comments at Google I/O on Wednesday, Google co-founder Larry Page told the audience, “we struggle with people like Microsoft.”

Related Topics: Channel: Industry | Google | Google: Business Issues | Google: Chrome | Google: Critics | Microsoft | Microsoft: Business Issues | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Alex Miklin

    Oy… I wonder if anyone is getting fired over this. On a side note, what’s your thoughts on the Pixel?

  • Zachary Reiss-Davis

    If that is really an accidental leak, not an intentional PR stunt to get publicity, I’d be shocked.

  • GabrielBB

    Wow, that was pathetic. The part where the Chrome logo is trying to pull money out of the persons pocket was misleading at best. Yes Google uses information about you to target ads and other services, welcome to the internet! They don’t take money from you, that’s Microsoft. This ad better explains a customers relationship with Microsoft than Google.

    These ads are desperate and sad to watch.

  • Pat Grady

    Wonder if they have the rights to use those music sounds tracks…

  • Pat Grady

    Microsoft, big investor in FB, saying Google tracks you everywhere… Ummm, who dat in da scroogle mirror?

  • Александр Чистяков

    Классная статья. Удачи вашему блога))

  • Alan

    true they are desperate but they accurate also. Having said that yu culd say the same about Microsoft.

  • Sam Mazaheri

    this just makes me proud of google as a business.

  • Robbie Hodge

    Shut up and take my money Google! As a user of Chrome I’m happy they make a profit off me.

  • mikefats

    Pshhhh, as if it wasn’t meant to “leak” and go viral.

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