• http://twitter.com/nlandrock Nikolaj Landrock

    Great article! I totally agree, the problem is not doing what was done, the problem is that there was not taken precautions to maintain the state of mind that Google users have been doctrined with. (aka. Trust us)

  • http://twitter.com/SolerosJohn John Pope

    Sober analysis, articulated succinctly.

    Final paragraph, I think sums it up perfectly: “But Google is no longer the scrappy little underdog. It’s a huge, powerful company that many people will simply view as any other type of company — not to be particularly trusted. That means “trust us” no longer works, as an answer.”

    Well done, Danny.

  • http://twitter.com/Ken_Saunders Ken Saunders

    What’s sad is that the amount of people who are actually concerned about, or that take the time to understand privacy issues is small when compared to the total amount of users for any of Google’s, Microsoft’s, or any other company’s products and services.
    It isn’t until the media starts saying that things may be or are fishy and others pick that up through trending topics, etc that average users take notice. That is of course, if someone isn’t juggling kittens on YouTube.

    One of the main reasons is more than likely the fact that these companies make privacy polices and TOS’s  so complicated, and make it so users have to go on odd follow the links journeys (like you mentioned) that more often than not do not satisfy anyone’s concerns when they reach the end.

    A veteran such as yourself still doesn’t have a comprehensive understanding of Google’s or Microsoft’s policies, so there’s no way an average end user is going to even begin to wrap their heads around it all. Even with great and informative articles like this one, we still have to go and research things for ourselves.

    As far as Microsoft, I can’t recall such an aggressive approach happening. Not in the past few years. From a marketing stand point, they’re doing the right thing by being opportunistic. I mean, who wouldn’t. I’m not sure what ground they have to stand on. They could be being totally hypocritical, but it is still a wise move (again, as far as marketing).

  • http://ciarannorris.co.uk Ciaran

    Whatever the rights and wrongs of the differences between the policies (which are hard to honestly evaluate) I think this is a short term move by Microsoft that will only play into the hands of the legislators who think all tracking for advertising is bad.

  • Anonymous

    If anyone else besides Microsoft was running this ad it would make sense. But a company that won’t let me even change my gamer tag without charging me $10 is not where I want to run for shelter when the google bomb drops.

  • Anonymous

    Google should give an opt-out which will expire in one year. Targetted ads are a win-win. If a user really doesnt want to be tracked he should opt out from google services tracking once every year.

  • http://luisgalarza.blogspot.com/ Luis Galarza

    Someone have to win over all this data control… Facebook started the race, Google follow in a attempt to have more marketing data to offer to their advertisers… In the other hand is true that for Microsoft Bing is just another stream of income and this give them the ability to offer better policies to their web users. Let see who will take the front road on this race by the end of this year!

  • http://luisgalarza.blogspot.com/ Luis Galarza

    Molses, I have to agree with you, having an ‘opt-out’ option for users can bring the cool back to Google, but like I said in my comment below, Google wants to gain more data control so it can offer better service to its advertisers and take back its PPC market share from top competitor Facebook!

  • http://searchengineland.com/ Danny Sullivan

    I feel your pain. I’ve had to pay that fee myself :)

  • http://twitter.com/eyuzwa erik yuzwa

    Who better to comment on confusing marketing practices than Microsoft Marketing?

  • Carl Belken

    I had a hotmail account that was stolen even though I had a strong password. Getting help from microsoft is a joke. Their help pages take you around in circles. I filed for account recovery and provided all the info they asked for. They keep sending e-mails back that say I did not send enough info. Had an actual live person read them my account would have been recovered. That’s OK. I’ll just stick with Google. I like g-mail better anyway.

  • Александр Саглаев

    Спасибо,статья супер посмотрите мой блог может подскажите как его улучшить советы пишите в коменты. http://zarabotok-money-internet.blogspot.com

  • http://pulse.yahoo.com/_5BHLNE6HC75ETNMNDKEEKLMF3M Steve Pederson

    I’ve decided to go google free. It wasn’t the privacy changes as much as google plus. The combination of all my web behavior being correlated with my social networking (in other words very real) identity was just too creepy for me. Why not just avoid g+? Well I am avoiding it today. But one joins social networks for social reasons–I left myspace for fb because my friends did. So if my world moves to g+ I will too. And just in case I want to deny google my other data.

    Here’s the thing I discovered: going google free is actually kinda fun. It feels good. But don’t go MS… find the other companies out there. There are lots of choices on the web. And not going with the big market leader who everyone uses by default feels nice. Okay, so maybe mapquest is part of AOL. It still feels fresh and different. Duck Duck Go was started by ONE GUY who simply promised not to track you. You’ve gotta love that. The web is an open and free place. It’s easy to just say no to google.

  • sixstorm1

    Having a strong password doesn’t prevent an attacker from stealing the password from you, keylogging you, or from you writing your password in a fake Hotmail site. If your Hotmail account was hacked, it is because someone got your password in a certain way without you knowing it They did not stole your account by hacking Microsoft’s servers, this is impossible. Also, keep in mind that Hotmail is a free service, so they do not have to provide support, and Gmail’s help is much more terrible. Chances from getting help from a real person is close to none.